A great insight into the problems of poor addressing from the Economist.
LAST year, a brush fire threatened the home of Ganhuyag Chuluun Hutagt, who lives in Mongolia’s capital, Ulaanbaatar. Instead of giving the fire brigade his address, though, Mr Ganhuyag had to guide them to the blaze by describing a series of landmarks along the way. That was because, like most buildings in Mongolia, his house does not have an address. Road names and building numbers are so sparse there that fewer than 1% of Mongolians do. But Mr Ganhuyag, who is on the board of the country’s post office, Mongol Post, proposes to do something about it.