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Press: Entrepreneur | A Three-Word-Solution To Middle East’s Logistics Woes: Aramex Invests $2 Million In what3words

“I spent my weekend at guess.mineral.soils.” Don’t be taken aback if a friend in Dubai says that to you: those three words refer to the unique codes assigned to Dubai’s popular landmark Palm Jumeirah by UK-based what3words’ universal addressing system.

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