Partner: 3 words on track with what3words and Manor Racing

Success in the high speed world of Formula One is measured on precision and perfection. For the drivers, the cars and the team, even the smallest fractions can deliver the competitive edge. As part of their “Fast Companies Series” initiative, Manor Racing partnered with what3words for the Formula 1 Grande Prêmio do Brasil 2016.

Esteban Ocon (FRA) Manor Racing MRT05. 11.11.2016. Formula 1 World Championship, Rd 20, Brazilian Grand Prix, Sao Paulo, Brazil, Practice Day.

The flyaway formula

Manor Racing competes at the highest echelon of motorsport – Formula 1. The team brings a new perspective to this top tier sport, approaching it with a refreshing, innovative mentality.

Whilst much of the attention is focused around on-track performance, a Formula 1 team’s success originates from many factors – including car design and engine development, wind tunnel and track testing, and even company logistics. The latter is especially true at the season’s “flyaway” races, where the team, the cars and all the equipment arrive by air.

The Brazilian Grand Prix, at the legendary Interlagos circuit, is just such an event. Once the team touches down at the circuit they need to identify their assigned pit garages, the hospitality suite, arrange and store equipment, and get both cars race ready – all in time for the first Practice Session on a Friday morning.

It’s a major logistical challenge to undertake and even the smallest error could have a major impact under race conditions.

what3words CEO Chris Sheldrick with Manor Racing driver Pascal Wehrlein

what3words CEO Chris Sheldrick with Manor Racing driver Pascal Wehrlein

“Come to the pit wall, at boating.stick.stew”

Manor Racing’s “Fast Companies Series” shines the spotlight on some of the most entrepreneurial challenger brands that are shaping the future, by putting them on the global stage of a Formula 1 race. For the Formula 1 Grande Prêmio do Brasil 2016, that starring role was taken by what3words.

The relationship was one of mutual benefit. The brand new what3words logo made its first high profile appearance, featuring on the rear wing of both race cars for practice, qualifying and the rain-soaked race.

Manor Racing used 3 word addresses to pinpoint the precise location of key team assets at the Interlagos circuit. what3words also helped to direct invited Manor Racing VIPs to specific meeting points in an otherwise crowded circuit environment.

Esteban Ocon (FRA) Manor Racing MRT05. 11.11.2016. Formula 1 World Championship, Rd 20, Brazilian Grand Prix, Sao Paulo, Brazil, Practice Day.

3 words to the fans

Manor Racing fans also got the chance to win exclusive signed gear throughout the main event.


On Saturday, they were tasked with predicting where on the grid Pascal Wehrlein would qualify. Entrants not only had to guess the grid slot but also provide their answer as the 3 word address. The Manor Racing driver eventually finished the qualifying session in 19th place, to occupy the grid position at stages.salad.similar

Before the lights went out on Sunday, fans also got to flex their F1 knowledge in a bid to win more exclusive prizes. Across what3words social media channels, questions about the Interlagos track were posed – including the highest point, the fastest section and the slowest corner. Again, entrants were challenged to provide their answers in the form of a 3 word address, such as the pit lane entrance point, at lists.input.inhaled

Both competitions were a great success, with many entrants not only proving their Formula 1 knowledge but also demonstrating the ease and simplicity of sharing a precise and accurate 3 word address. And, despite treacherous conditions on the soaking wet race circuit, both Manor Racing drivers kept their cars on track, to take the chequered flag.


To learn more about the Manor Racing team, and follow them throughout the season, visit their official website.


Find out more about using 3 word addresses for event logistics