Manor Racing F1 partnership

Success in the fast paced world of Formula One is measured on precision and perfection. For the drivers, the cars and the team, even the smallest fraction can deliver the competitive edge. As part of their “Fast Company Series” initiative, Manor Racing is partnering with innovative location referencing system, what3words, for the 2016 Brazilian Formula 1 Grand Prix.


Manor Racing’s Fast Companies Series shines the spotlight on some of the most entrepreneurial challenger brands that are shaping the future by putting them on the global stage of a Formula 1 race.

The Manor Racing Series format invites Fast Companies to be part of the team for a Grand Prix weekend, providing brand exposure, a platform to showcase their product and service, along with challenger mindset workshops and events. Manor Racing employees are able to put forward the companies they would like to work with as part of the Series.

what3words is revolutionising the way we address the world. It’s based on a global grid of 57 trillion 3m x 3m squares, with each square assigned a unique and precise 3 word address. The company is already helping key logistics firms around the world optimise their delivery operations.

Manor Racing will also use what3words to pinpoint the location of key team assets at the Sao Paulo circuit – from the entrance of the hospitality suite to storage for spare tyres and aero parts. And in this high pressure environment, where speed and accuracy is paramount,  3 word addresses will help provide the operational advantage..

“what3words and Manor Racing have so much in common”, commented Martijn de Wever, CEO of Force Over Mass Capital. “They both deliver precision, accuracy and technical excellence. They’re not afraid to shake up the status quo. It’s the perfect partnership.”


what3words is already helping key logistics firms around the world to optimise their delivery operations, as better addressing improves customer experience, delivers business efficiencies, drives growth and also helps social and economic development of countries.

“With what3words, everywhere and everything has an address”, said what3words CEO, Chris Sheldrick. “From a home in one of Brazil’s crowded favelas to the entry door of the Manor Racing pit garage at Interlagos. 3 word addresses are accurate, reliable and simple to remember and share.”

The what3words logo will be featured on the rear wing end plates of both Manor Racing cars during the penultimate Grand Prix of this season in the most populous city in the Southern Hemisphere, São Paulo.

3 words to explore the Interlagos circuit

To celebrate the partnership between what3words and Manor Racing, we’re using 3 word addresses to bring you closer to the action. We’ll be running two competitions and posting live updates on our Twitter, Facebook and Instagram channels.

Take a closer look at our Interlagos circuit map to put yourself in pole position to win signed Manor Racing gear.


Find out more about using 3 word addresses for event logistics