Partner: Accessible drone delivery with what3words and Hylio

In today’s “always-on” world, customers increasingly expect their purchases to reach them quickly and conveniently. Drone delivery is poised to shake up the on-demand delivery space, allowing even faster delivery times straight into the customer’s hands.

But drones require precise location information to make a delivery, and traditional addresses, where they exist at all, aren’t precise enough to identify a drone landing spot. Most drone systems use GPS coordinates, but the long strings of numbers, are notoriously human-unfriendly and prone to error, making them inaccessible to the general public.

Hylio is a US-based company that build both delivery drones and the software to guide them to their destination. They have integrated what3words into their drones, allowing delivery companies to offer their customers delivery to a simple 3 word address. This is more user-friendly and easier to remember than coordinates, and allows companies to reach their customers faster and more efficiently.

“what3words provides an innovative customer facing solution” said Mike Oda, co-founder of Hylio. “It bridges the gap between the human and the machine, and will allow us to expand our user base. We’re very excited to be offering this new service to our customers”.

Using 3 word addresses for aerial delivery opens up drone technology to more businesses and customers. And with drones able to land almost anywhere, receiving deliveries on the move could soon become the norm.

To learn more about Hylio’s drone technology, visit their website

Learn more about using 3 word addresses for drone deliveries

Partner: Exploring the great outdoors with what3words and Locus Map

Locus Map is one of the biggest outdoor navigation apps for Android. It provides maps for a wide range of activities around the world, from hiking to cycling to sailing. However, giving accurate location details for these places can be difficult and frustrating. To solve this problem, and meet customer demand, Locus Map has integrated what3words. Now it’s easy to navigate to any spot with a simple and memorable 3 word address.

Struggling with locations

Locus Map allows customers to download offline maps, find geocaches, track their routes, save parking spots, and many other functions. It’s the perfect app for anyone who loves exploring, whether they’re on foot, on a bike, or on a boat.

Yet, even with GPS, people struggle with locations. GPS coordinates are almost impossible to  remember and even more difficult to share with someone else. In areas that don’t have conventional addressing, trying to describe a place without any landmarks around it becomes a real challenge.

A new way of addressing

To combat this problem, Locus Map has integrated what3words. Every 3m x 3m square in the world now has a unique 3 word address. They’re far easier to remember and share than GPS coordinates, and much more accurate than conventional addressing. what3words is also available in a range of languages and works offline.

3 word addresses will now be searchable in the app, and it will recognise a 3 word address stored on the user’s clipboard. These features are precisely what makes what3words perfect for people using Locus Map, helping them to explore new places, get off the beaten track and embark on new adventures.

With Locus Map and what3words, people can get to wherever they want to be. For more information on Locus Map, visit their website.

Learn more about using 3 word addresses in navigation apps

Partner: Hassle-free adventures with what3words and The Wayward Post

Travelling is a great way to escape the everyday and experience something completely new. But going somewhere different brings a whole new set of challenges. Communicating in an unfamiliar language, for example, or making purchases with a new currency. But the biggest problems people experience whilst travelling are getting lost, and not being able to find places they wish to visit.

Most guidebooks list hotels, restaurants and points of interest using traditional street addresses. But in many parts of the world, these are confusing or not recognised by navigation apps. In others, particularly remote and rural locations, street addresses don’t exist at all. This is very frustrating for travellers who want to venture beyond typical tourist destinations and get closer to nature.

The Wayward Post is a digital travel magazine that specialises in socially and environmentally conscious travel. Their readers get the most from their travels by using what3words to find the places they wish to visit. 3 word addresses are displayed alongside each place mentioned in Wayward Post’s online travel guides. These can be functional locations such as train stations and hotels, or hidden gems such as remote waterfalls and hiking trails.

Using their smartphone, travellers can use 3 word addresses to navigate to the exact location they need, accurate to 3m x 3m. The system even works offline, without a data connection, which is perfect for Wayward Post’s adventurous readers who travel to remote and secluded places. So they can spend more time discovering the world’s hidden gems, and less time wandering around lost.

Learn more about using 3 word addresses in travel guides

Partner: Exploring Central Asia & Mongolia with what3words and Indy Guide

Travelling abroad is easier than ever before. We can check-in online, have our hotel details sent to our phone and even use our favourite travel apps in capital cities around the world. But a true adventure takes us far from these home comforts, to incredible places where internet access, public transport and local infrastructure are patchy, or don’t exist at all.

When you step off the beaten track and decide to really explore, the gains can be enormous, but so can the challenges. Simple tasks such as finding a place to stay, catching a bus or booking a guided tour can result in hours of frustration. One of the biggest problems travellers face is locating the places they wish to visit.

In the developing world, building addresses are often inadequate, or non-existent. Huge neighbourhoods, or sprawling markets may have no street names or signposts, and touristic sites such as lakes, canyons or ancient temples can only be found by following lengthy descriptive directions. Many travellers go in search of adventure, and spend most of their time lost. The best way to avoid this, is with local knowledge.

Indy Guide is the largest community marketplace for local guides in Kazakhstan, Kyrgyzstan, Mongolia, Tajikistan, Turkmenistan and Uzbekistan. These are among the most remote and sparsely populated, but fascinating, regions in the world. It connects travellers to trustworthy local tour operators, guides and drivers. With a local’s detailed knowledge of the area and culture, visitors can enjoy a truly authentic experience, for less than conventional travel agencies charge.

With what3words integration, Indy Guide now displays simple 3 word addresses for places visitors to the area may need to find. This could be the meeting point for a local guide, a remote camping spot, or the site of a dinosaur fossil discovery in the desert. It even works offline, without a data connection. As a result, travellers can spend more time enjoying the vast wonders of Mongolia, and less time getting lost.

To learn more about Indy Guide, visit their website.

Learn more about using 3 word addresses in travel guides

Partner: Smarter location scouting with what3words and Location Works

Location scouts scour the globe for the perfect spots to shoot feature films, TV series and commercials. But once a location is found, it’s often hard to communicate precisely where it is.

Even if the location has a functional postal address, it’s never accurate enough to describe the precise spot proposed for filming. GPS coordinates can be used to record exact locations, but the complex strings of numbers are both user-unfriendly and prone to human error.

Instead, most scouts rely on descriptive descriptions – ‘Come down the side of Chick Pizza restaurant. At the end of the road you come to a walkway, and the location is at the beginning of the walkway on the right hand side’. These instructions are difficult to share and easily misunderstood, meaning precious shoot time is often wasted.

UK-based scout, Location Works, has sourced locations for Oscar-winning films such as ‘The Theory of Everything’ as well as numerous popular BBC and ITV series. Their extensive online library has over 300,000 images of locations.

Integrating what3words has made their process more user-friendly, both for themselves and their clients. By storing and sharing locations via simple 3 word addresses, the risk of human error is greatly reduced. 3 word addresses are also quick and clear to communicate over the phone, by email or SMS and can be used offline, which is essential for more remote locations.

Location Works now store all new locations as 3 word addresses, and are converting GPS coordinates already in their library. This allows them to offer a less frustrating and more efficient location-finding service.

To learn more about Location Works, visit their website.

Learn more about using 3 word addresses for asset management

Partner: 3 words to the doorstep with Zoobashop

Whilst ordering online is becoming easier, getting goods delivered to the customers’ door is still a major challenge in Ghana. The country’s biggest online retailer, Zoobashop, has found the perfect solution by adding what3words as a checkout field. Now, when ordering online, customers can simply enter their 3 word address, to specify the precise 3m x 3m point that they want their goods to be delivered to.

Order success, delivery fail
Zoobashop want to be able to deliver to everyone, everywhere in Ghana. However, the country has widely suffered from inconsistent addressing. This has resulted not only in delayed or missed deliveries but also frustrated customers and a hesitation to place new orders. Zoobashop has already become the go-to destination for Ghana’s growing online shopping customers. And the team are keen to continue that trend.

More efficient deliveries
By integrating what3words, Zoobashop can deliver goods more efficiently, keeping logistics costs in check. And customers now enjoy the confidence in knowing their new purchases will arrive at their doorstep, on time.


Find out more about using what3words in Deliveries, Logistics & Ecommerce

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Partner: Finding hidden gems with what3words and Pearlshare

For tourists and travellers, local knowledge can turn a good trip into an amazing journey of discovery. Whether a holidaymaker, a travel host or a tourism business, Pearlshare lets individuals create bespoke travel guides. Users can save the location of “Pearls” in the area and then share their guide with guests or friends.

The true benefit of such a service is in how accurately a Pearl can identify a specific attraction or hidden gem. A pin dropped on the map through a traditional address search will typically identify the centre of a building or postcode, when what travellers really need to know is where to find the front entrance.

Many places also don’t have a reliable way to identify their location. Cities all around the world suffer from poor or inconsistent street addressing systems. This can be an issue in unfamiliar cities, where there’s a real chance of getting lost. To help improve this user experience, Pearlshare has teamed up with what3words.

Pearls can now be found via a 3 word address. More accurate than street addressing and easy to remember and use, 3 word addresses offer the perfect way to discover and share the best sights a city has to offer. what3words also functions offline, ensuring travellers can still find the 3 word address of Pearls without having to incur roaming charges.

And because what3words has pre-assigned 3 word addresses for every 3m x 3m square in the world, even previously unaddressed locations – such as a secluded city park or a particular spot along a beachfront – can now be easily identified and saved.

“Pearlshare is the platform to create and share customised maps of your recommendations for places — whether you are a business looking to promote a destination or brand, or a traveller planning a trip — to be used on the go, however you choose,” said James O’Day, COO and Co-Founder of Pearlshare. “Now with what3words integration, recommending those hard-to-find places is even easier.”

To learn more about the service, or to create your own travel guide, visit the Pearlshare website.

Learn more about using 3 word addresses in travel tools

Partner: Djibouti is the 5th country to adopt what3words as national postal addressing system

what3words, the multi-award winning addressing system, has been adopted as an addressing standard by La Poste Djibouti. Located in the Horn of Africa, the Republic of Djibouti is the fifth country in the world to accept 3 word addresses to improve its national infrastructure.

Bahnan Ali Maidal, CEO of La Poste de Djibouti, with Chris Sheldrick, CEO and Co-founder of what3words.

Though Djibouti occupies a total area of just 23,200 km2 with a population of approximately 850,000 citizens, with only a few named streets, delivering mail is a constant struggle for La Poste de Djibouti, the nation’s official postal service.

Until recently, home delivery was restricted to express mail in Djibouti City, the capital of the Republic. Any other post would be delivered to centralised PO Boxes, with the recipient responsible for collection. That resulted in high volumes of undelivered mail, taking up space and incurring costs. Even with the PO box system, inconsistent addressing meant that postal service in the East African nation is slow. International mail is often misdirected, with some items failing to arrive entirely.

By using what3words, every location in the Republic of Djibouti now has an instant address. what3words provides an easy-to-use, accurate, and fixed address for every 3m x 3m square in the world. By making this addressing system part of the country’s infrastructure, Djibouti Post is helping unlock the region’s economic growth and social development.

“Thanks to our partnership with what3words, every place in the country now has a fixed, accurate and
immediately assigned address. Each inhabitant living in Balbala or Arhiba, Ali Sabieh or Obock, Randa or Assa Geyla will be able to quickly determine any address of three words and write it on an envelope or communicate it by telephone. With our application, you will be able to receive parcels from all over the world, sell goods and services throughout the country, insure your houses precisely, deliver your local products in the middle of the great Bara or on the Goda mountain without losing your way.”
Bahnan Ali Maidal – CEO, La Poste de Djibouti

Using 3 word addresses for Djibouti’s postal service is both practical and user friendly for residents, as well as time and cost efficient for the company. It provides an easy reference for international mail and immediately enables home delivery – something that has been out of reach for La Poste de Djibouti since its foundation.

To inform consumers about their 3 word address, La Poste de Djibouti is planning an expansive education campaign, including visiting customers’ homes, providing brochures, flyers and other informational material.

“Every postal service in the world struggles with addressing. La Poste de Djibouti have taken the lead and by implementing 3 word addresses they have a solution that leapfrogs traditional, expensive and inaccurate street systems. 3 word addresses are also easier to remember and less prone to error than the various alphanumeric systems that exist.”

Chris Sheldrick, CEO and Co-founder of what3words.

Available in fourteen languages, including English, French and Arabic, what3words is used around the world by individuals, delivery companies, navigation tools, governments, logistics firms, travel guides and NGOs. It is more precise than traditional addresses, simpler than descriptions, and easier to communicate and remember than long strings of GPS coordinates. The system has built-in error detection and is available both as a mobile app and API integration. The system works offline without a data connection, ensuring it can be used everywhere.

La Poste de Djibouti joins Mongol Post, La Poste Cote d’Ivoire, Postal Services Sint Maarten and Tonga Post as postal services that have adopted the system.

Learn more about using 3 word addresses for postal services

5 ways that what3words is helping logistics companies improve efficiencies

Without a precise addressing infrastructure, delivery and logistics become both challenging and costly. The last mile of a parcel’s journey reaches or exceeds 50% of the total delivery cost[1]. Every extra minute spent searching for a residential address, a pick up point or a specific location is time and money that will hit your bottom line.

In 2015/16, consumers experienced 4.8 million delivery problems – spending 11.8 million hours trying to sort them out. With parcel shipping volumes set to surge 20% by 2018, never has it been more important for logistics firms be able to deliver to businesses and people with no addresses, and increase efficiency where addressing is inaccurate or inadequate.

what3words is helping logistics and delivery companies – at a local, national and international level – optimise their operations and improve customer satisfaction.

1. Addressing the favelas

Rochina, the largest favela in Brazil, is a maze of thousands of tiny roads and alleys. A local co-operative, Carteiro Amigo (Friendly Postman) is using the what3words mobile app to offer 3 word addresses to the favela’s residents. It means that for the first time ever, residents can get their mail and online shopping purchases delivered direct to their door.

2. Medicine delivery to South African townships

Iyeza Express is a bike courier service that operates in the sprawling urban settlement of Khayelitsha. They collect essential medicines from hospitals and clinics, then deliver to the homes of patients too sick to make the journey themselves. Iyeza Express use the what3words mobile app to locate customer addresses and deliver direct to their doorstep, making it an essential tool for delivery success and business efficiency.

3. Optimising the last mile with Direct Today

In the UK, more than 6 million deliveries a year suffer from addressing problems[2], with the ‘Last Mile’ accounting for up to 28% of the entire delivery cost.

Since integrating what3words into their platform in February 2016, UK courier Direct Today has seen an 83% reduction in orders failing to reach customers on the first attempt.

4. Aramex partnership

Operating in 60 countries around the world, logistics giant Aramex is using 3 word addresses in its e-commerce fulfilment operations across the Middle East, Asia, and Africa. This has enabled them to reach more consumers, even those in difficult to access locations.

5. Delivering progress in Mongolia, Cote d’Ivoire, Sint Maarten and Tonga

Over the past year, what3words has been adopted as an addressing standard in four countries. In June 2016, Mongol Post became the first national postal delivery service to make the 3 word address system integral to its operations, enabling citizens to enjoy accurate and reliable mail deliveries, wherever they live.

Côte d’Ivoire became the first African nation to adopt 3 word addresses in December 2016, as part of a drive to improve national infrastructure and unlock the economic potential of the country. And since the start of 2017, St. Maarten and Tonga have both announced their adoption of what3words as an addressing standard for national postal delivery.

As we continue to integrate new technologies into our daily lives, so the role of precise and reliable addressing becomes ever more important. Better addressing enhances the customer experience, delivers business efficiency, drives growth and supports the social and economic development of countries.

[1] Post & Parcel – Solving the Last Mile Lottery
[2] GBG


Learn more about how 3 word addresses can help optimise your logistics operations

Partner: On-demand deliveries in Costa Rica with what3words and GoPato

BF4svU-VOn-demand delivery is rapidly becoming the norm, rather than the exception, in many developed countries. A dress bought online can be delivered in time to wear out that evening, and people’s favourite restaurant food can appear on their desk in a matter of minutes.

But to perform at this level, delivery companies have a major challenge to overcome – poor addressing. Around 75% of the world suffers from inadequate addressing, and the problem is far greater in the developing world where deliveries are notoriously difficult. Postal workers and delivery drivers often resort to phoning the customer for directions in the last mile. This wastes time, money, and means customers don’t trust that their purchases will arrive on time, if at all.

Costa-Rica.001Costa Rican on-demand courier GoPato have integrated what3words into their Facebook app so that customers can place orders using simple 3 word addresses to specify precise pick-up and delivery locations, accurate to 3m x 3m. This allows them to offer fast and reliable deliveries, even in a country with very poor street addressing.

3 word addresses improve business efficiency as drivers no longer waste time getting lost or phoning customers for directions. The benefits are also felt by customers, who now have a fast and user-friendly way to place their orders, and the confidence that their delivery driver will come to the right place at the right time.

As 3 word addresses can be anywhere, and aren’t tied to a building or street, deliveries are also now possible on the go – in a park, or at the beach, for example. And the system also works offline, without a data connection, so it can be used by customers and drivers even in more remote areas where internet access is patchy.

You can find out more about GoPato on their website


Learn more about using 3 word addresses for delivery logistics

Award: Best Use of Innovation | The Delivery Conference

Delivery-Conference-2017We’re delighted to have been awarded ‘Best Use of Innovation’ at The Delivery Conference in London, recognising the impact that 3 word addresses have had in optimising operational performance and improving customer satisfaction in the delivery sector.

The annual Delivery Conference attracts top retailers, brands, technology & logistics providers, with guest speakers and exhibitors providing insight into the delivery innovations they’ve brought to market, shaping debate around the delivery experience.

Even in countries with great addressing, deliveries fail. In the UK, over 6 million deliveries a year have address issues. what3words is working with a growing number of delivery partners, including UK courier, Direct Today, who have seen an 83% reduction in orders failing to reach customers on the first attempt since adopting 3 word addresses.

According to, the last mile is responsible for up to 28% of the total cost of the delivery. And delivery failures have a direct impact on customer satisfaction. what3words makes it practical to deliver to businesses and people with no addresses, and increase efficiency where addressing is inaccurate or inadequate. A reliable addressing system supports a greater movement of goods – from supplier to vendor to customer – which, in turn, enables nationwide economic development.

Learn more about using 3 word addresses for delivery logistics

Partner: Land Rover partners with what3words to take off-road driving in a new direction with the ARDHI app

Land Rover has partnered with what3words to bring precise 3 word addresses to their off-road driving smartphone app, ARDHI.

With the ARDHI off-roading app, the adventure begins when the roads end. Drivers can plot new routes, travel down paths created by others, rate routes based on difficulty and earn badges for achievements completed along the way.

The app already has thousands of routes plotted across the Middle Eastern and African landscapes – from the dunes of Dubai to the Atlas mountain range of Morocco in North Africa. It also features weather updates as well as the ability to send up a “flare” to attract nearby drivers in the case of an emergency.


With so many paths taking drivers into unmapped territory, the ARDHI app needs a reliable and accurate way to identify and communicate a location. Whilst GPS can provide that level of precision, coordinates are difficult to use and prone to error when sharing with others. In response, the ARDHI app has integrated what3words into its system.

what3words’ address system is based on a global grid of 57 trillion 3m x 3m squares. Each square has been pre-assigned a unique 3 word address. They offer the same degree of accuracy as GPS coordinates but are far easier to remember and share.

Drivers can input 3 word addresses into the ARDHI app, to use as route destinations or as waypoints along the way. It means they can go off-roading into uncharted territory and still plan to meet friends at the camping spot at revised.bonuses.cheeses in Umm Al Quwain, or explore the secluded Khasab coast from lectured.harpoon.just

If a driver gets into difficulty then they can also use a 3 word address to identify their precise location, accurate to a 3m x 3m square. It means other drivers in the area – or recovery and emergency vehicles – know exactly where to go to offer assistance. what3words even works without an internet connection or phone signal – ideal for driving to places far from civilisation.

what3words is being used in more than 170 countries. It’s helping automotive and drone delivery companies, postal services, logistics firms, travel guides, NGOs and everyone who needs to find or share a precise location. The service is already available in 13 languages, with Arabic launching in early 2017.

“The real story of the land lies beyond the roads,” said Mohammed Jaradat, Marketing Manager for Jaguar Land Rover Middle East. “ARDHI is the world’s first off-roading app, giving drivers a way to discover new paths and share their routes with the world. what3words offers the perfect driving companion, providing pinpoint location accuracy, wherever the journey takes us.”

“The Middle East is both a land of opportunity and one of discovery,” said Chris Sheldrick, CEO and co-founder of what3words. “The ARDHI app embodies these values, combining that sense of adventure with cutting edge technology. I look forward to using ARDHI next time I’m in the region, to chart a few new paths of my own.”


Learn more about using 3 word addresses in navigation & route planning apps

Partner: Relaxing at luxury serviced residences with what3words and The Ascott Limited

The world’s largest serviced residence group, The Ascott Limited, offers luxury living throughout the globe. For their customers arriving in the Philippines’ capital, Manila, confusing transport links can delay journeys to their Citadines Salcedo Makati property in the heart of the city. To solve this problem, the Citadines now uses what3words to provide clear and memorable labels for every location.

Navigating unfamiliar cities

As part of The Ascott group, Citadines Salcedo Makati offers the height of comfort and luxury in Manila. Whether the trip is for business or pleasure, these serviced residences offer a relaxed and hassle-free stay.

However, for many customers, stress occurs from the moment they leave the Manila airport. Even with clear instructions, the challenge lies in navigating their way to the serviced residence, rather than getting lost and stuck in traffic on the busy roads.

Simple, memorable instructions

sr_philippines_makatiTo simplify matters and provide a reliable solution, the Citadines Salcedo Makati now uses what3words to identify the location of apartments and any other relevant transport services. what3words has assigned every 3m x 3m square in the world a unique 3 word address, meaning staff can provide customers with precise travel instructions.

what3words is the perfect navigation tool for people and tourists in unfamiliar cities, especially those with incomplete or confusing addressing systems. By including the unique 3 word address for their airport transfer and specific serviced residence in the confirmation email, customers feel assured that they will find their way without delay.

By taking their first step with what3words, The Ascott makes it easy for customers in Manila to enjoy a completely relaxing experience. To find out more information about Citadines Salcedo Makati, visit their website.


Learn more about using 3 word addresses for navigation

Partner: Rapid response with what3words and Infinitum Humanitarian Systems

In a disaster-struck area, rapid response becomes a crucial factor, particularly in preventing a disease outbreak. Managing aid and logistics in the wake of an earthquake, flood or hurricane becomes an even greater challenge when there is no reliable way to identify or share accurate locations.

Roads can be washed away; Street signs ripped from the ground or hidden underwater. And entire towns can be turned to rubble. Identifying the precise location of people in such circumstances is a near-impossible task. And in many cases, the worst hits places are also those that suffered from poor or inconsistent addressing even before a disaster.

This was the scene facing Infinitum Humanitarian Systems (IHS) in October 2016, following the devastation in Haiti caused by Hurricane Matthew. This rapid response provider specialise in securing clean water supplies, to prevent cholera outbreaks and other water-borne diseases.


Once on the ground, IHS turned to what3words to provide a reliable, accurate and user-friendly location system. Different teams could pinpoint their position via a 3 word address and share this information quickly and easily with each other, and with command HQ back in the US.

As the team travelled around the island, they also used what3words to identify areas in need assistance. These 3 word addresses were communicated back to the UN’s WASH Cluster, responsible for monitoring and evaluating water, sanitation and hygiene levels during a humanitarian crisis.

“The entire IHS team converted to what3words while we were deployed“, said Dr Eric Rasmussen, CEO of IHS. “The team travelled from Port-au-Prince to an area where about 4,000 people live in the coastal forest, yet there is no town, no centre. We provided power and the first clean water in the area since Hurricane Matthew levelled the place.”


Working from their temporary accommodation within the UN’s Humanitarian Logistics Base at chino.liberating.summaries (revenir.cheval.éolienne) and commuting to their field operations centre at speculating.specials.treetops (critère.évaluer.incluant), the IHS team provided power, lighting and clean water to help a remote clinic deliver more than 700 cholera vaccinations.

IHS also installed a solar powered electrical supply and a permanent water purification system within the combination school and clinic, at mythically.crested.diehard (aucun.livrant.commencer), and both systems are now managed entirely by local staff.

Learn more about using 3 word addresses in humanitarian response

Partner: Driving the future with what3words and Next Future Transportation

The journeys of tomorrow will be made in self-driving taxis, buses and shuttles. Next Future Transportation is leading the way today, with their development of smart, autonomous modules. what3words has partnered with Next, to provide the precise 3 word addresses required for accurate collection and delivery points.

Next generation travel

Next is a unique modular transportation solution, designed to move people and goods as effectively and efficiently as possible. The hyper-green electric modules can fit ten people in the same space as a single Smart car. Modules link and detach to each other on the move, allowing passengers to be picked up on demand and dropped off at different locations.

Custom modules can also be combined to provide food, drink and office services on-the-go. When connected, they create an open, bus-like area, allowing passengers to stand and walk from one module to another, as well as transfer between zones before detaching and continuing their journey.

Pinpoint, not pin drop

Autonomous vehicles require pinpoint accuracy to determine their location and route on the road. Current street addressing systems simply don’t offer that degree of precision. A pin dropped on a map through a traditional address search will typically identify the centre of a building or postcode, when the vehicle needs the location of a building entrance point or, better still, an exact kerbside or parking spot at the front.

In rapidly developing cities like Dubai, street signs and address databases are also struggling to keep pace with growth. Driverless vehicles simply cannot operate with poor, complex or missing addresses because there is no driver to phone if the car arrives at the wrong place.

3 words to request a ride

This location challenge is precisely why Next has formed a partnership with what3words. The global addressing system can specify a unique 3m x 3m square, anywhere in the world, with a simple 3 word address.


With what3words, Next travellers will be able to enter their 3 word address for destination or pick up, via text entry or voice command. 3 word addresses are memorable and simple to use, as well as being easy to share between people or enter into an app.

For example, a Next module could collect a passenger from the left hand side of the mall entrance of the Emirates Towers Hotel at gala.internet.rehearsal and take them to the best surfing spot on the south west corner of Kite Beach at glowing.inventions.extra 

“The what3words system is fundamental for driverless cars to be a success”, said Emmanuele Spera, CEO and co-founder of Next. “You can’t call a driverless car and explain where the precise entrance to your apartment block is. what3words is a next-generation addressing system that solves this problem”.

A road map for the future

Dubai’s Roads and Transport Authority (RTA) and Careem, the multinational transportation network company, have signed a deal to use Next’s self-driving electric pods. The project has been part of Dubai Future Accelerators, a government-supported accelerator programme established to develop a futuristic road map for key sectors of the Government of Dubai.

HH Sheikh Mohammed, the Ruler of Dubai, has also committed to making 25 per cent of all transportation trips smart and driverless by 2030. Testing of full Next prototypes in specific areas is expected to begin in 2017.

To learn more about Next Future Transportation, visit the Next website.

Learn more about using 3 word addresses in autonomous vehicles

Partner: User-friendly drone services with what3words and Overscout

Drone technology can offer huge business opportunities in industries such as aerial surveying and inspections, exploration, precision agriculture and peer-to-peer delivery.

Most systems use GPS coordinates to accurately direct drones to the correct location, which becomes problematic with manual input as the long strings of numbers are prone to human error. Some systems allow users to point and click locations on a map, but this is less accurate and can be time consuming.


Based in London, Overscout has built an online platform that gives businesses a simple and efficient way to access drone technology as and when they need it.

The platform allows enterprises to enter a mission request for any commercial drone service, before connecting to an online network of approved and qualified drone operators who can complete the work.

The addition of what3words means communicating waypoints and areas of operation for drone missions is more efficient and user-friendly. Takeoff and landing zones for each location are entered simply and accurately using 3 word addresses. It provides the same degree of location accuracy as GPS without the complexity or risk of human errors.

Screen Shot 2017-01-19 at 10.28.20

“Integrating what3words into our maps made so much sense that I didn’t need to think twice” said Julius Vinton CEO of Overscout. “Our drone operators have to know where clients are requesting them to fly and it is especially difficult to communicate precise locations that are out in the field. We practically eliminated misunderstandings thanks to what3words.”

Using 3 word addresses to make drone technology more accessible means that more businesses will be able to take advantage of aerial services, without the need for specialist or technical knowledge.

Learn more about using 3 word addresses in UAV technology

Partner: Putting Mongolia on the map with what3words and Minu Map

Minu Map provides a detailed online map of Mongolia, making up for the poor quality of data supplied by services such as Google or OpenStreetMap.

The map covers the whole country – from the heart of Ulaanbaatar to the sprawling Ger districts and the vast, open steppe – providing useful data points and government-supplied Zipcodes for locations.

minu map 3

To complement the data already available, Minu Map has integrated what3words as a layer. Residents can look up a 3 word address via the map and then write it on a letter or include it at an online checkout page, to send or receive mail with the Mongol Post.

Rural mongolia minu map with zipcode

what3words has given everyone and everywhere in Mongolia an address. And with Minu Map, they can find their place on the map too.

Learn more about using 3 word addresses in mapping tools

Partner: 3 words on your wrist with what3words and BLOCKS

BLOCKS is redefining the role of the smartwatch. Their modular device lets wearers choose the features and designs that best suit their needs. Different modules can be connected to the watch, providing additional functionality such as a heart rate monitor, environmental sensor and programmable button.

A popular addition to the BLOCKS core watch is the GPS module. It provides users with their current location and can help them find their way to a destination, whether walking, exercising or on the move.

Whilst GPS is an accurate location identifier, it’s not very practical. Most people struggle to decipher the coordinates and there’s a high chance of error when sharing a location. Even the smallest mistake – from reading a number incorrectly to flipping two numbers in the sequence – would place the BLOCKS wearer a long way from their actual position.

pasted_image_at_2017_01_25_12_38_pmThat’s why BLOCKS has teamed up with what3words, to provide the same degree of location accuracy but in a more memorable, shareable and useable format. what3words has divided the world into a grid of 3m x 3m squares, assigning each one with a unique 3 word address.

BLOCKS wearers can now display their precise 3 word address location on the watch and share that information with near 100% accuracy. Any 3 word address can also be quickly verified via the what3words app, with autosuggest and offline functionality built in.

Thanks to what3words, wearers can easily find and share their accurate 3 word address location in the case of an emergency, or to meet up with friends. They can even use it to call a taxi or place a takeaway food order, confident that it’ll arrive at the precise 3m x 3m spot they’re standing in.

To learn more about BLOCKS, or to customise and build your own watch, visit the BLOCKS website.

Learn more about using 3 word addresses in wearable technology

User story: 3 words to coordinate runs in the Himalayas

HHHH LogoFrom the largest music festivals to small sporting meetups, 3 word addresses are helping to improve event experiences and change the way people and businesses talk about location.

The Himalayan Hash House Harriers (abbreviated to HHHH) are the Nepal chapter of the Hash House Harriers, a worldwide society of non-competitive social running clubs. Neil Horning explains how 3 word addresses are helping them coordinate their runs.

Generally a Hash run is set ahead of time by a “Hare” who lays down a trail of shredded paper, which is then found and followed by the rest of the group, in a different location every week. The Himalayan Hash is known for its relatively low key atmosphere, and the emphasis on running up and down hills.

Members of the HHHH initially came across what3words as part of the Nepal 2015 earthquake response. One hasher discovered 3 word addresses as part of her work as the national head of a major humanitarian INGO. Another was later contacted by what3words via the Digital Humanitarian Network. In the response, what3words was a potential antidote to the coordination hassles associated with frequently duplicate and inconsistently spelled Nepali place names, and in communicating GPS coordinates in off-line or low-connectivity environments.


The HHHH use what3words to post the location of their upcoming runs for largely the same reasons. In addition, embedding the what3words web map on the rustically styled website allows viewers to see the locations using several alternate base maps like Google, Mapbox and OSM, which have varying levels of coverage in Nepal. Putting the 3 word address on the front page allows lost smartphone users to bring up the app and get an arrow pointing to the hash location in one click, without waiting for a map to load. Use of what3words on the Hash also sensitizes key members of the ex-pat community in Nepal to the use of the platform, so it can be more seamlessly integrated into any future crisis responses.

what3words provides a precise and incredibly simple way to talk about location, helping people find the best route to get from A to B, making it easier to get where you need to be.

If 3 word addresses are helping make your life simpler, we’d love to hear from you.

Partner: Smarter route planning with what3words and Speedy Route

Speedy Route optimises route planning for trips with multiple destinations. It’s perfect for delivery drivers and sales executives on the go. The service is available worldwide, including to places that lack reliable street addressing. Users can now plot routes using what3words, improving location accuracy to any destination in the world.


There and back again

Route planning is a major task for businesses on the move. From delivery companies to sales executives, locating a drop-off point or finding your next client meeting needs to be both accurate and efficient. And when routing becomes a fleet-wide task, planning those journeys becomes a business critical operation.

Speedy Route can help make the process more efficient. It lets users plan optimal routes with multiple stops, ensuring that every location is visited once before the route returns back to base.


Routes into the unknown

Speedy Route can calculate journeys all around the world. This includes trips to countries with unreliable addressing or no street addressing at all. Planning routes in these places can become a logistical challenge, as destinations are more difficult to identify without a clear address to define them.

Cross-border travel can also complicate matters, as the various stops along a route will require different addressing inputs, based on the postal coding system of the country visited. And any difficulties encountered along the way will affect operational efficiency.

3 words to better routing

To help simplify the process and provide a far more user-friendly way to specify journey stops, Speedy Route has integrated what3words into its route planning service.

what3words has divided the world up into global grid of 3m x 3m squares and assigned each one a unique 3 word address. It’s far more accurate than a postal address and also works anywhere in the world, including those countries with poor addressing provision.


By plotting their Speedy Route journey with what3words, users can be even more precise with their destinations. Instead of using postcodes – which can identify a building locations at best – a 3 word address can be used to pinpoint the exact entrance to a loading bay or a specific business unit on a large industrial estate.

Users simply enter the 3 word address of their destination into the location box on the Speedy Route website. The what3words Autosuggest feature can also help to find the correct address in the case of a typing error or partial entry. 3 word addresses can also be bulk imported directly into the system.

Addresses where there are none

what3words also enables routes to be planned to places that may not have an address at all, such as a quarry or mine, or to a specific point within a national park. And for journeys in countries that do not yet have a reliable street addressing system, what3words provides the ideal solution.

Speedy-Route-The system is also universal, using the same 3 word address format for any point on the planet. This can help speed up the process and improve overall efficiency, as the person planning the route no longer needs to accommodate for different addressing systems for different countries.

“Speedy Route is now available to even more customers through our support for 3 word addresses,” said Nick Talbot, CEO and Founder of Speedy Route. “It’s another important step towards ensuring our customers have the most up-to-date and efficient routing platform at their fingertips.”

Visit their website to plan a route of your own.


Learn more about using 3 word addresses for route planning

User story: A 3 word address paper hunt around Tokyo

Tokyo is the world’s most populous metropolis, home to neon-lit skyscrapers, historic temples, and over 36 million people. Exploring this sprawling city is a challenge, especially for non-native speakers. Japan’s addressing system – with buildings numbered according to when they were built, not their street location – adds an extra layer of complexity when trying to find your destination.

Inspired by their recent trip, what3words user Alex Even has created a ‘Paper Hunt’ guide to the city. It features the 3 word addresses of the bookshops, stationers and art supply stores that won her heart.

paper_hunt_tokyoSo, if you want to slurp coffee while surrounded by mountains of books in Shibuya, fixture.supple.learning will pinpoint the perfect hangout. Or maybe you fancy exploring the hip neighbourhood of Shimo-Kitazawa, in which case jogged.front.brittle identifies the entrance of a store full of paper related goodies.


3 word addresses are making travel easier – helping tourism businesses share their location, and travellers explore the world without getting lost. Even language poses no barrier. Tourists can discover a 3 word address in their native tongue or use the what3words app to translate a foreign language address. Either way, it will still point to the same precise spot.

Have 3 word addresses been helpful for you on your travels? If so, we’d love to hear from you.

Partner: Drone deliveries to everyone with what3words and Copter Express

Copter ExpressCopter-Express builds and distributes delivery drones, and the software to manage flight routes. Using drones enables fast and precise deliveries, increasing efficiency. However, drones typically use GPS coordinates to mark their destination, which are very difficult to remember and easy to get wrong. By integrating what3words into their software, Copter Express now has a human-friendly way of sharing locations.

Confusing GPS coordinates

Copter Express has developed a range of delivery drones to help make UAV delivery available to everyone. Many of these deliveries are in rural areas, which can be difficult to address accurately. Drones can fly to a very specific point and, in most cases, drone companies use GPS coordinates to input the desired destination.

unspecifiedHowever, long strings of digits are difficult for humans to transcribe accurately, and small mistakes can lead to big differences in location. Also, many members of the public who are unfamiliar with GPS coordinates could be put off using drones because of this technical aspect.

Simple addressing

what3words is a human-friendly approach to navigation. Each 3m x 3m square on the planet has been assigned a unique 3 word address, which are far easier to remember and share than GPS coordinates. By integrating what3words, Copter Express have opened up drone delivery to everyone.

“The accessibility and human-centric design of what3words make it a perfect complement to our technology,” said Andrew Sholokhovich from Copter Express. “We believe what3words could be the most convenient way to provide destination coordinates in many drone delivery use cases.”

Together Copter Express and what3words are making drone deliveries even more efficient and accessible. To learn more about Copter Express, visit their website.


Learn more about using 3 word addresses for drone deliveries

Humanitarian webinar | Delivering aid where it’s needed

3 word addresses are helping humanitarian organisations improve supply chain efficiency and reach those who live in densely populated or remote regions where addresses often aren’t fit for purpose.

In this webinar, what3words’ Global Partnerships Director, Clare Jones, explains more about the technology behind 3 word addresses and how it’s helping the delivery of goods, services and essential humanitarian aid to those who need it most.

what3words is simple to use and offers the same high degree of accuracy as GPS coordinates, without any of the complexity or errors. This means that operators on the ground can quickly and easily share their precise location, ensuring that support teams, medical services and aid trucks know where to find them.

It’s also a universal language for location. The 3 word format is always the same, and can be used in multiple languages. This makes it incredibly practical for aid agencies working in multiple global locations. Once individuals understand the system and structure they can use it to find a 3 word address anywhere in the world.

Learn more about using 3 word addresses in humanitarian response

Partner: An island addressed with what3words and Postal Services Sint Maarten

The what3words tide continues to gather strength, as Sint Maarten adopts 3 word addresses for its mail and delivery services, and to improve its national infrastructure.

The Caribbean country becomes the third to use the multi-award winning addressing system, thanks to a partnership with Postal Services Sint Maarten (PSSNV). It also represents the third continent to accept 3 word addresses, following Mongolia in Asia and Côte d’Ivoire in Africa.


Many places on the island lack a formal or official address. Rapid development also means that addressing systems that do exist are struggling to keep pace. Attempts have been made in the past to introduce an addressing standard but these have all been abandoned. As a result, some homes and buildings now have multiple addresses whilst others have none.


By using what3words, every location in the country has an instant address – from a home on an unmarked road in the centre of the island, at overlays.campfire.sometime to a houseboat moored in the harbor at music.crunchy.electing . Making this address system part of the country’s infrastructure, and integral to PSSNV’s service, will help unlock the region’s economic growth and social development.


“PSSNV is proud to announce our partnership with what3words”, said Antonia Wilson, Managing Director of Postal Services Sint Maarten. “With what3words, PSSNV can instantly provide universal access to the postal service. This will make us more efficient and reduce customer frustrations.”

what3words Partnerships Manager Tom Blaksley with Antonia Wilson, Interim Managing Director of Postal Services Sint Maarten

what3words Partnerships Manager Tom Blaksley with Antonia Wilson, Managing Director of Postal Services Sint Maarten

Find out more about what3words for Postal Services

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what3words – A perfect partner for the Travel & Tourism Industry

Richard Lewis, Partnerships Director – Travel and Tourism.

At the end of 2016, I joined what3words. Having first heard of what3words nearly 18 months ago, it really is an exciting time to be joining such a talented team.

I would like to share with you what it was that intrigued me about this truly innovative startup – and as someone who has worked in the hospitality industry for over 35 years, why it seemed to me that this simple idea has the power to change the way we travel – and experience destinations.

As a hotelier, I have seen first-hand the frustrations that travelling can bring. I know how much it can damage a guest’s perception if they get lost on the way to your hotel, or show up at the wrong hotel because there are two properties with the same brand, in the same city.

And as a globe-trotter, I know how upsetting it can be to miss out on that special, once-in-a-lifetime experience, simply because you took the wrong turn or were given inaccurate or partial directions.


Have you ever found yourself in these situations? Planning to meet your friends on the beach and searching around for each other; trying to locate a specific attraction or street market stall in an unfamiliar place; waiting at the roadside for the taxi driver who can’t find you – or even using a vehicle satnav to direct you but still having trouble finding your exact destination.

Despite all the tools and services at our fingertips, we still struggle to define and communicate a precise location. If a hotel can’t direct people to their own front door every time, or a tour guide provide an exact meeting point for visitors, travellers become increasingly disillusioned.

In the more rural parts of the world, this is an even bigger problem; many of the most inspiring places in the world don’t have an address. If I want to meet friends in Wadi Rum, Jordan, to go hot air ballooning, how can I let them know precisely where I will be – in a simple and easy to communicate way?

For the travel and tourism industry, effectively communicating location is essential. If you can’t tell people where to find you, then you simply can’t run your business successfully.

what3words is enabling tourism businesses to share their location accurately every time, and helping travellers explore the world without getting lost.

So how does what3words work?

what3words is a global addressing system. It has divided the world into a grid of 3m x 3m squares and assigned each one a unique and precise 3 word address.

For example, the front door of my favourite place for Friday brunch in Dubai is: hammock.lifelong.theatrical. Much much easier than their ‘official address’: Jumeirah Beach Road, Umm Suqeim 2, Near Umm Suqeim Park, Emarat Petrol Station – Dubai – United Arab Emirates – which may or may not get me to the front door of The Surf Café!

3 word addresses are more accurate and reliable than postal addressing. They’re easier to remember and share than GPS coordinates and provide an incredibly simple way to talk about location. what3words ensures that travellers’ time is spent doing what they love to do – not getting frustratingly lost.

what3words can be used in 14 languages and works offline – apps, maps and guides for travellers, such as Pearlshare, TripGo, Navmii and PocketEarth have what3words built-in, so tourists can discover and travel to and from easy-to-remember 3 word addresses, without wasting valuable time!

Those travelling in unfamiliar or foreign cities are no longer hindered by language barriers or roaming data charges. Any non-Japanese speaker who has visited Tokyo with its confusing street addressing system and character-based language, will know the difficulty of trying to enjoy a city and never being able to find your way around.

Thanks to what3words, that never has to be a problem anymore; every part of Tokyo has an address I can find, use and share – made of just three English words (or, naturally, my language of choice).

Helping travellers get where they’re meant to be

Travel agencies, tourist boards and rental accommodation sites can simply display accurate and extremely useful 3 word address details to help visitors plan their trips.

Hotels, bars and restaurants can provide the precise location of their front door. National parks can pinpoint the start of a hiking trail or car park entrance. And retailers can rest assured that their customers will always locate a meeting point or find an attraction.

3 word addresses can also be communicated easily between people. Travel guides and listings can print a 3 word address in magazines or travel documents. Locations can be shared simply via social media.

With what3words, campsites no longer need to rely on descriptive directions or unreliable signage to point customers to their front gate. Instead, a 3 word address can identify their location – whether surrounded by farmland in rural England or hidden in the great North American forest.

Adventure Tour Operators can also use 3 word addresses to plan their itineraries and venture deep into uncharted territory, safe in the knowledge that they’ll always find camp at the end of the day.

Nomadic_Offroad_3wa-callout-mnIn fact, 3 word addresses can be used to identify virtually anything on the planet – a unique rock formation in the Outback, a canal lock along a waterway, the entrance gate to a temple high in the mountains. If it exists somewhere on the planet, then it already has a 3 word address.

what3words is in action in travel and tourism all over the world – TripUGo is a travel guide listing 3 word addresses for the best surfing spots, for example. Airsorted add 3 word addresses for each of their locations on Airbnb. The Independent Map Company provides a guide to the best local shops, each listing a 3 word address.

A printed guide for discovering hidden gems in rural Ireland gives guests a 3 word address for every site; the Ulaanbaatar tourist map shows the 3 word address of every location in the city, including its traditional Yurt campsites. Yosemite National Park and Glastonbury are also using what3words.

Hotel chains like the Landmark Hotels in Dubai provide the 3 word address of each front door for their guests. So, guests driving from Saudi Arabia or Oman will never get lost – not for a second!


Landmark Grand Deira

PO Box: 42222, Al Riqqa Street, Deira, Dubai UAE

Contact: +971 4 250 1111 FAX: +971 4 250 2020

what3words: lied.chart.identity



With what3words, accommodation providers and retailers know their guests will always end up at the right door; and travellers can discover great places to hike, bike, cycle, climb, drive, dive, golf, fish, swim, surf, skate, ski, trek, ride, sleep, eat and much more.

what3words gives the precise location of every single point of interest – no matter how remote. Whether people are using our own free app, or apps like PocketEarth or Navmii, with what3words technology built in, travellers will spend more time where they planned to be.

In all my years in hospitality and travel, I have never heard so many people, from so many countries, in so many diverse businesses say, ‘Wow’. And the breathtaking simplicity of this new address system encourages people to find out more about what3words.

By enhancing travel experiences worldwide, we are already helping numerous organisations become even more successful.

If you would like further information, please contact me at

Thank you,


P. S. It’s always free to list a 3 word address. You can find yours, or the address of your campsite, hotel, Airbnb, or yurt in the Gobi Desert on our free app or at 

P.P.S. Your guests and customers could soon be enjoying their travels even more!

Partner: Validating identities with what3words and Bluenumber

Bluenumbers let people announce their existence and own their data on a global public registry. The ability to define who you are and where you are is a fundamental factor to reducing inequality around the world and achieving several of the UN’s Global Goals for Sustainable Development (SDGs).

This free service is helping to build an open, public resource – called BlueView – for everyone by everyone. BlueView searches have been enhanced through what3words integration, allowing users to associate their unique Bluenumber to an equally unique 3 word address.


With what3words, individuals can pinpoint their precise location to a 3m x 3m square, anywhere on the planet. And with a Bluenumber they’re empowered to self-verify that unique spot as their own. The system is open for others to confirm that location and the individual identified there.

One use of Bluenumbers is in identifying specific people at specific places, to help highlight the previously ‘invisible’ stages of a supply chain process. Now any farmer, garment maker, wholesale stockist or reseller can be identified with a Bluenumber, enabling them to be both accountable for their work and voluntarily benchmarked on their performance.


The collaboration between what3words and Bluenumber will help to measure the progress of SDGs at an individual level. By providing a more accurate picture of where people are in the world – via the precision of a 3 word address – governments, businesses, NGOs and local communities can develop more effective policies and solutions to deliver the SDGs.

Learn more about using 3 word addresses in data collection tools

Partner: Identifying disaster zones with what3words and the Philippine Red Cross

The Philippine Red Cross provides essential support and aid in disasters, such as heavy flooding and typhoons, throughout the Philippines region.

The Operations Center provides a 24/7 control and coordination service to teams operating in the heart of disaster zones. They are in charge of dispatch, mobilisation and tracking of individuals and vehicles in these areas.

In terms of identifying a precise location, the Philippines already suffer from inadequate street and building addressing. This is magnified in rural areas, where people typically resort to describing a location based on nearby landmarks.


In disaster zones, descriptive addressing simply doesn’t work. Buildings may have been flattened, roads washed away and street signage destroyed. Communication links are also likely to be damaged, making it very difficult to share location data over the internet.

In these emergency situations, the Philippines Red Cross has turned to what3words, to provide a more reliable and accurate addressing solution. With a 3 word address, ground crews can effectively communicate exactly where help is needed, via word of mouth or a simple SMS.

The Operations Center can then coordinate additional support to that location, dispatching an ambulance crew or search and rescue teams, faster and more efficiently.20140108-philippines-two-months-main-4

The what3words system also works offline, meaning teams can share their location without the need for a data connection. And with many support vehicles lacking GPS satnavs, using a 3 word address also ensures that drivers still know where to go.

“what3words has become an essential tool in helping us quickly identify disaster zones and coordinate rescue teams,“ said Richard Juico Gordon, Chairman of the Philippine Red Cross. “For example, it proved critical in our disaster response during the onslaught of Super Typhoon Haima in October 2016.”

Richard Juico Gordon

In addition to providing faster response times, the Red Cross team also use 3 word addresses to store the location of important assets in the region – schools, hospitals, evacuation centres. In future disaster situations, this data will prove invaluable, ensuring that dispatch teams know in advance precisely where they need to go.

Learn more about the work of the Philippine Red Cross here.

As 3 word addresses are fixed and unique, they can always be found without confusion. Available in 13 languages, what3words is used by consumers, delivery companies, navigation tools, governments, logistics firms, travel guides and NGOs. It also provides location information for UN-ASIGN, the UN’s disaster reporting app.

Learn more about using 3 word addresses for disaster response.


Partner: Precision piloting with what3words and UAVenture

Delivery by drone is fast becoming a reality. Unmanned Aerial Vehicles (UAVs) are already widely used and control software is becoming easier to access and more user-friendly.

Most control software uses GPS to provide the location accuracy required for safe flight. However, coordinates are difficult to use and prone to human error when manually entered into a piloting platform. Even one digit typed incorrectly can send the drone far off-course.

Based near Zurich, Switzerland, UAVenture develops leading edge flight control software for the next generation of UAVs. They support a range of drone aircraft, used for mapping and land surveys, filming and surveillance, and drone delivery.

airrails-uaventureTheir AirRails platform is a flight control and tablet-based solution, aimed at making drone control as simple as possible. To this end they have integrated what3words into the platform, enabling flights to and from a 3 word address.

what3words provides the same degree of location accuracy as GPS coordinates, without any of the complexity. 3 word addresses can also be easily shared with operators by phone, radio or even via SMS.

Planning drone flights with 3 word addresses is a huge breakthrough for the future of drone delivery. Even novice pilots can now plan a drone flight, simply by entering the 3 word address of a landing zone. Customers will also be able to share a 3 word address at an online checkout page, which can then be used to accurately deliver a package.

To learn more about the AirRails software platform, visit the UAVenture website.

Learn more about using 3 word addresses for UAV deliveries.

Grab an early Christmas gift with what3words and giffgaff

Christmas comes early for a few lucky prize winners, thanks to a festive treasure hunt from giffgaff and a sprinkling of 3 word address magic, courtesy of what3words.

Santa’s big day might be just around the corner but the poor guy has lost a few important presents. And giffgaff are giving you the chance to win them. To find their precise location, players need to solve a daily 3 word riddle and enter those words into the online map.

Each clue relates to a unique 3 word address. And the custom what3words map pinpoints the precise 3m x 3m spot, somewhere in the UK. Every player who gets the 3 word address right will be entered into a daily draw for the chance to win a smartphone of their choice.

This latest 3 word treasure hunt follows in the footsteps of giffgaff’s popular find.catch.share tool. During the summer’s Pokémon Go craze, the map pinpointed the 3 word addresses of Pokéstops and Gyms throughout the UK, helping players catch even the most elusive characters.

Think you can solve the clues and pinpoint the 3 word address? Then click here to help Santa find his missing phones.

Learn more about using 3 word addresses for navigation

Partner: Hexagon Geospatial integrates what3words into its Hexagon Smart M.App platform

The Hexagon Smart M.App revolutionises the idea of the map. It brings together dynamic information sources, spatial data and key business insights into an easy-to-use dashboard application. The cloud-based platform allows anyone to quickly prototype a specialised geospatial web application, to address their specific needs.

By design, Smart M.Apps transform geospatial data into information that can be understood by everyone, however technical their background. They want to make it more accessible to the growing numbers of people who use location-based data every day.

Much of the power of GIS lies in its location data accuracy. However, these human unfriendly or inaccurate reference systems make it difficult to share data, resulting in errors and inefficiencies.

what3words is a global addressing system with the accuracy of GPS coordinates and the simplicity of words. Each address is made up of a unique combination of just 3 dictionary words, which identifies a specific 3m x 3m square, anywhere on the planet.

It’s more accurate than a postal address and easier to remember, use and share than coordinates. Better addressing improves the customer experience, delivers business efficiencies, drives growth and helps the social and economic development of countries.

what3words is used in over 170 countries around the world. It features in geospatial portals to support asset management, in tourism, urban and rural planning, and emergency service delivery. GIS uses of what3words include the tourist map of Ulaanbaatar, the United Nations disaster reporting app, and asset management for emergency services.

From apps for tourism to navigation and route planning, Smart M.Apps can now be customised, using what3words for both search and display of 3 word addresses. Adding a what3words search to a Smart M.App is a simple as including a JavaScript snippet to the Smart M.App and publishing.

In the Hexagon Smart M.App platform, 3 word addresses can be easily displayed for any coordinate in any dataset, or entered in the search bar to locate a specific point on a map. On mobile devices, the Smart M.Apps Where Am I? feature can also show the 3 word address for any current location.


Hexagon Smart M.Apps have a wide variety of uses. From locating endangered wildlife and Smart Agriculture applications to empowering governments to monitor emissions and build Smart Cities, Hexagon Smart M.Apps are changing the way we visualise, consume, and interpret geospatial data.

To start building your own Smart M.App using what3words, visit their site. Or to find out more about using what3words in GIS, go to

Find out more about using 3 word addresses for location data software