Partner: An island addressed with what3words and Postal Services Sint Maarten

The what3words tide continues to gather strength, as the island nation of Sint Maarten adopts 3 word addresses for its mail and delivery services, and to improve its national infrastructure.

The Caribbean country becomes the third to use the multi-award winning addressing system, thanks to a partnership with Postal Services Sint Maarten (PSSNV). It also represents the third continent to accept 3 word addresses, following Mongolia in Asia and Côte d’Ivoire in Africa.


Many places on the island lack a formal or official address. Rapid development also means that addressing systems that do exist are struggling to keep pace. Attempts have been made in the past to introduce an addressing standard but these have all been abandoned. As a result, some homes and buildings now have multiple addresses whilst others have none.


By using what3words, every location in the country has an instant address – from a home on an unmarked road in the centre of the island, at overlays.campfire.sometime to a houseboat moored in the harbor at music.crunchy.electing . Making this address system part of the country’s infrastructure, and integral to PSSNV’s service, will help unlock the region’s economic growth and social development.


“PSSNV is proud to announce our partnership with what3words”, said Antonia Wilson, Managing Director of Postal Services Sint Maarten. “With what3words, PSSNV can instantly provide universal access to the postal service. This will make us more efficient and reduce customer frustrations.”

what3words Partnerships Manager Tom Blaksley with Antonia Wilson, Interim Managing Director of Postal Services Sint Maarten

what3words Partnerships Manager Tom Blaksley with Antonia Wilson, Managing Director of Postal Services Sint Maarten

Learn more about using 3 word addresses for national infrastructure

what3words – A perfect partner for the Travel & Tourism Industry

Richard Lewis, Partnerships Director – Travel and Tourism.

At the end of 2016, I joined what3words. Having first heard of what3words nearly 18 months ago, it really is an exciting time to be joining such a talented team.

I would like to share with you what it was that intrigued me about this truly innovative startup – and as someone who has worked in the hospitality industry for over 35 years, why it seemed to me that this simple idea has the power to change the way we travel – and experience destinations.

As a hotelier, I have seen first-hand the frustrations that travelling can bring. I know how much it can damage a guest’s perception if they get lost on the way to your hotel, or show up at the wrong hotel because there are two properties with the same brand, in the same city.

And as a globe-trotter, I know how upsetting it can be to miss out on that special, once-in-a-lifetime experience, simply because you took the wrong turn or were given inaccurate or partial directions.


Have you ever found yourself in these situations? Planning to meet your friends on the beach and searching around for each other; trying to locate a specific attraction or street market stall in an unfamiliar place; waiting at the roadside for the taxi driver who can’t find you – or even using a vehicle satnav to direct you but still having trouble finding your exact destination.

Despite all the tools and services at our fingertips, we still struggle to define and communicate a precise location. If a hotel can’t direct people to their own front door every time, or a tour guide provide an exact meeting point for visitors, travellers become increasingly disillusioned.

In the more rural parts of the world, this is an even bigger problem; many of the most inspiring places in the world don’t have an address. If I want to meet friends in Wadi Rum, Jordan, to go hot air ballooning, how can I let them know precisely where I will be – in a simple and easy to communicate way?

For the travel and tourism industry, effectively communicating location is essential. If you can’t tell people where to find you, then you simply can’t run your business successfully.

what3words is enabling tourism businesses to share their location accurately every time, and helping travellers explore the world without getting lost.

So how does what3words work?

what3words is a global addressing system. It has divided the world into a grid of 3m x 3m squares and assigned each one a unique and precise 3 word address.

For example, the front door of my favourite place for Friday brunch in Dubai is: hammock.lifelong.theatrical. Much much easier than their ‘official address’: Jumeirah Beach Road, Umm Suqeim 2, Near Umm Suqeim Park, Emarat Petrol Station – Dubai – United Arab Emirates – which may or may not get me to the front door of The Surf Café!

3 word addresses are more accurate and reliable than postal addressing. They’re easier to remember and share than GPS coordinates and provide an incredibly simple way to talk about location. what3words ensures that travellers’ time is spent doing what they love to do – not getting frustratingly lost.

what3words can be used in 14 languages and works offline – apps, maps and guides for travellers, such as Pearlshare, TripGo, Navmii and PocketEarth have what3words built-in, so tourists can discover and travel to and from easy-to-remember 3 word addresses, without wasting valuable time!

Those travelling in unfamiliar or foreign cities are no longer hindered by language barriers or roaming data charges. Any non-Japanese speaker who has visited Tokyo with its confusing street addressing system and character-based language, will know the difficulty of trying to enjoy a city and never being able to find your way around.

Thanks to what3words, that never has to be a problem anymore; every part of Tokyo has an address I can find, use and share – made of just three English words (or, naturally, my language of choice).

Helping travellers get where they’re meant to be

Travel agencies, tourist boards and rental accommodation sites can simply display accurate and extremely useful 3 word address details to help visitors plan their trips.

Hotels, bars and restaurants can provide the precise location of their front door. National parks can pinpoint the start of a hiking trail or car park entrance. And retailers can rest assured that their customers will always locate a meeting point or find an attraction.

3 word addresses can also be communicated easily between people. Travel guides and listings can print a 3 word address in magazines or travel documents. Locations can be shared simply via social media.

With what3words, campsites no longer need to rely on descriptive directions or unreliable signage to point customers to their front gate. Instead, a 3 word address can identify their location – whether surrounded by farmland in rural England or hidden in the great North American forest.

Adventure Tour Operators can also use 3 word addresses to plan their itineraries and venture deep into uncharted territory, safe in the knowledge that they’ll always find camp at the end of the day.

Nomadic_Offroad_3wa-callout-mnIn fact, 3 word addresses can be used to identify virtually anything on the planet – a unique rock formation in the Outback, a canal lock along a waterway, the entrance gate to a temple high in the mountains. If it exists somewhere on the planet, then it already has a 3 word address.

what3words is in action in travel and tourism all over the world – TripUGo is a travel guide listing 3 word addresses for the best surfing spots, for example. Airsorted add 3 word addresses for each of their locations on Airbnb. The Independent Map Company provides a guide to the best local shops, each listing a 3 word address.

A printed guide for discovering hidden gems in rural Ireland gives guests a 3 word address for every site; the Ulaanbaatar tourist map shows the 3 word address of every location in the city, including its traditional Yurt campsites. Yosemite National Park and Glastonbury are also using what3words.

Hotel chains like the Landmark Hotels in Dubai provide the 3 word address of each front door for their guests. So, guests driving from Saudi Arabia or Oman will never get lost – not for a second!


Landmark Grand Deira

PO Box: 42222, Al Riqqa Street, Deira, Dubai UAE

Contact: +971 4 250 1111 FAX: +971 4 250 2020

what3words: lied.chart.identity



With what3words, accommodation providers and retailers know their guests will always end up at the right door; and travellers can discover great places to hike, bike, cycle, climb, drive, dive, golf, fish, swim, surf, skate, ski, trek, ride, sleep, eat and much more.

what3words gives the precise location of every single point of interest – no matter how remote. Whether people are using our own free app, or apps like PocketEarth or Navmii, with what3words technology built in, travellers will spend more time where they planned to be.

In all my years in hospitality and travel, I have never heard so many people, from so many countries, in so many diverse businesses say, ‘Wow’. And the breathtaking simplicity of this new address system encourages people to find out more about what3words.

By enhancing travel experiences worldwide, we are already helping numerous organisations become even more successful.

If you would like further information, please contact me at

Thank you,


P. S. It’s always free to list a 3 word address. You can find yours, or the address of your campsite, hotel, Airbnb, or yurt in the Gobi Desert on our free app or at 

P.P.S. Your guests and customers could soon be enjoying their travels even more!

Partner: Validating identities with what3words and Bluenumber

Bluenumbers let people announce their existence and own their data on a global public registry. The ability to define who you are and where you are is a fundamental factor to reducing inequality around the world and achieving several of the UN’s Global Goals for Sustainable Development (SDGs).

This free service is helping to build an open, public resource – called BlueView – for everyone by everyone. BlueView searches have been enhanced through what3words integration, allowing users to associate their unique Bluenumber to an equally unique 3 word address.


With what3words, individuals can pinpoint their precise location to a 3m x 3m square, anywhere on the planet. And with a Bluenumber they’re empowered to self-verify that unique spot as their own. The system is open for others to confirm that location and the individual identified there.

One use of Bluenumbers is in identifying specific people at specific places, to help highlight the previously ‘invisible’ stages of a supply chain process. Now any farmer, garment maker, wholesale stockist or reseller can be identified with a Bluenumber, enabling them to be both accountable for their work and voluntarily benchmarked on their performance.


The collaboration between what3words and Bluenumber will help to measure the progress of SDGs at an individual level. By providing a more accurate picture of where people are in the world – via the precision of a 3 word address – governments, businesses, NGOs and local communities can develop more effective policies and solutions to deliver the SDGs.

Learn more about using 3 word addresses in data collection tools

3wa Red Cross

Partner: Identifying disaster zones with what3words and the Philippine Red Cross

The Philippine Red Cross provides essential support and aid in disasters, such as heavy flooding and typhoons, throughout the Philippines region.

The Operations Center provides a 24/7 control and coordination service to teams operating in the heart of disaster zones. They are in charge of dispatch, mobilisation and tracking of individuals and vehicles in these areas.

In terms of identifying a precise location, the Philippines already suffer from inadequate street and building addressing. This is magnified in rural areas, where people typically resort to describing a location based on nearby landmarks.


In disaster zones, descriptive addressing simply doesn’t work. Buildings may have been flattened, roads washed away and street signage destroyed. Communication links are also likely to be damaged, making it very difficult to share location data over the internet.

In these emergency situations, the Philippines Red Cross has turned to what3words, to provide a more reliable and accurate addressing solution. With a 3 word address, ground crews can effectively communicate exactly where help is needed, via word of mouth or a simple SMS.

The Operations Center can then coordinate additional support to that location, dispatching an ambulance crew or search and rescue teams, faster and more efficiently.20140108-philippines-two-months-main-4

The what3words system also works offline, meaning teams can share their location without the need for a data connection. And with many support vehicles lacking GPS satnavs, using a 3 word address also ensures that drivers still know where to go.

“what3words has become an essential tool in helping us quickly identify disaster zones and coordinate rescue teams,“ said Richard Juico Gordon, Chairman of the Philippine Red Cross. “For example, it proved critical in our disaster response during the onslaught of Super Typhoon Haima in October 2016.”

Richard Juico Gordon

In addition to providing faster response times, the Red Cross team also use 3 word addresses to store the location of important assets in the region – schools, hospitals, evacuation centres. In future disaster situations, this data will prove invaluable, ensuring that dispatch teams know in advance precisely where they need to go.

Learn more about the work of the Philippine Red Cross here.

As 3 word addresses are fixed and unique, they can always be found without confusion. Available in 13 languages, what3words is used by consumers, delivery companies, navigation tools, governments, logistics firms, travel guides and NGOs. It also provides location information for UN-ASIGN, the UN’s disaster reporting app.

Learn more about using 3 word addresses for disaster response.


Partner: Precision piloting with what3words and UAVenture

Delivery by drone is fast becoming a reality. Unmanned Aerial Vehicles (UAVs) are already widely used and control software is becoming easier to access and more user-friendly.

Most control software uses GPS to provide the location accuracy required for safe flight. However, coordinates are difficult to use and prone to human error when manually entered into a piloting platform. Even one digit typed incorrectly can send the drone far off-course.

Based near Zurich, Switzerland, UAVenture develops leading edge flight control software for the next generation of UAVs. They support a range of drone aircraft, used for mapping and land surveys, filming and surveillance, and drone delivery.

airrails-uaventureTheir AirRails platform is a flight control and tablet-based solution, aimed at making drone control as simple as possible. To this end they have integrated what3words into the platform, enabling flights to and from a 3 word address.

what3words provides the same degree of location accuracy as GPS coordinates, without any of the complexity. 3 word addresses can also be easily shared with operators by phone, radio or even via SMS.

Planning drone flights with 3 word addresses is a huge breakthrough for the future of drone delivery. Even novice pilots can now plan a drone flight, simply by entering the 3 word address of a landing zone. Customers will also be able to share a 3 word address at an online checkout page, which can then be used to accurately deliver a package.

To learn more about the AirRails software platform, visit the UAVenture website.

Learn more about using 3 word addresses for UAV deliveries.

Grab an early Christmas gift with what3words and giffgaff

Christmas comes early for a few lucky prize winners, thanks to a festive treasure hunt from giffgaff and a sprinkling of 3 word address magic, courtesy of what3words.

Santa’s big day might be just around the corner but the poor guy has lost a few important presents. And giffgaff are giving you the chance to win them. To find their precise location, players need to solve a daily 3 word riddle and enter those words into the online map.

Each clue relates to a unique 3 word address. And the custom what3words map pinpoints the precise 3m x 3m spot, somewhere in the UK. Every player who gets the 3 word address right will be entered into a daily draw for the chance to win a smartphone of their choice.

This latest 3 word treasure hunt follows in the footsteps of giffgaff’s popular find.catch.share tool. During the summer’s Pokémon Go craze, the map pinpointed the 3 word addresses of Pokéstops and Gyms throughout the UK, helping players catch even the most elusive characters.

Think you can solve the clues and pinpoint the 3 word address? Then click here to help Santa find his missing phones.

Learn more about using 3 word addresses for navigation

Partner: Hexagon Geospatial integrates what3words into its Hexagon Smart M.App platform

The Hexagon Smart M.App revolutionises the idea of the map. It brings together dynamic information sources, spatial data and key business insights into an easy-to-use dashboard application. The cloud-based platform allows anyone to quickly prototype a specialised geospatial web application, to address their specific needs.

By design, Smart M.Apps transform geospatial data into information that can be understood by everyone, however technical their background. They want to make it more accessible to the growing numbers of people who use location-based data every day.

Much of the power of GIS lies in its location data accuracy. However, these human unfriendly or inaccurate reference systems make it difficult to share data, resulting in errors and inefficiencies.

what3words is a global addressing system with the accuracy of GPS coordinates and the simplicity of words. Each address is made up of a unique combination of just 3 dictionary words, which identifies a specific 3m x 3m square, anywhere on the planet.

It’s more accurate than a postal address and easier to remember, use and share than coordinates. Better addressing improves the customer experience, delivers business efficiencies, drives growth and helps the social and economic development of countries.

what3words is used in over 170 countries around the world. It features in geospatial portals to support asset management, in tourism, urban and rural planning, and emergency service delivery. GIS uses of what3words include the tourist map of Ulaanbaatar, the United Nations disaster reporting app, and asset management for emergency services.

From apps for tourism to navigation and route planning, Smart M.Apps can now be customised, using what3words for both search and display of 3 word addresses. Adding a what3words search to a Smart M.App is a simple as including a JavaScript snippet to the Smart M.App and publishing.

In the Hexagon Smart M.App platform, 3 word addresses can be easily displayed for any coordinate in any dataset, or entered in the search bar to locate a specific point on a map. On mobile devices, the Smart M.Apps Where Am I? feature can also show the 3 word address for any current location.


Hexagon Smart M.Apps have a wide variety of uses. From locating endangered wildlife and Smart Agriculture applications to empowering governments to monitor emissions and build Smart Cities, Hexagon Smart M.Apps are changing the way we visualise, consume, and interpret geospatial data.

To start building your own Smart M.App using what3words, visit their site. Or to find out more about using what3words in GIS, go to

Find out more about using 3 word addresses for location data software

The smarter way to find the way

We know more about our world than ever before. Improvements in satellite imagery, mapping technology and real-time navigation services now offer an unprecedented view of our planet.

So why is it still so difficult to get around? For example, how many of these scenarios have you found yourself having to deal with?

Planning to meet in a park or market and having to search around for each other.
Trying to locate a specific attraction or point of interest on holiday or in an unfamiliar place.
Waiting at the roadside for the taxi driver you called ages ago to finally locate you.
Using a vehicle satnav to direct you but still having trouble finding your exact destination.
Searching for an entrance door when the postcode has only directed you to the building.
Forgetting where you parked your car in a car park or pitched your tent at a festival.


The list goes on. But they all relate to the same thing. Despite all the tools and services at our disposal, we still struggle to define a precise location.

City addresses can be inaccurate. Street names become repetitive. Rural locations are unreliable. And in many countries, addressing simply doesn’t exist. Fortunately, a universal way to address the world is providing the solution.

3 words from A to B

what3words is a global addressing system. It has divided the world into a grid of 3m x 3m squares and assigned each one a unique and precise 3 word address.


Each what3words language is powered by a wordlist of 25,000 dictionary words.

3 word addresses are more accurate and reliable than postal addressing. They’re easier to remember and share than GPS coordinates. They provide an incredibly simple way to talk about location. And they guarantee that you’ll always know where “there” is.

Navigating the city

Smartphone apps such as TripGo and Navmii have changed the way we navigate our cities. Features include turn-by-turn directions, journeys planned using public and private transport, and access to detailed street level maps.

By integrating what3words into these apps, people can travel smarter. Using 3 word addresses to navigate from one location to another is far more accurate than any other method, helping to reduce travel times and improve efficiency.


TripGo users in Australia can now use 3 word addresses to arrange their next Uber ride.

Better still, what3words can be changed to the preferred language of the user and the service works entirely offline. As such, those travelling in unfamiliar or foreign cities are no longer hindered by language barriers or roaming data charges.

3 words behind the wheel

As the world continues to embrace smart mobility and autonomous vehicles, the importance of accurate destination data becomes even more significant for navigation. With the ability to specify a unique 3m x 3m square, what3words can provide that level of precision.

Imagine stepping into the car and telling your navigation system the 3 word address of your destination. Not just the building address or the shopping centre name but a specific entrance point for that building or the location of the car park access gate. what3words provides this level of precision, and improvements in voice recognition mean journeys can be accurately planned with just 3 spoken words.  


Taxi trips around the city are also already benefiting from what3words. Customers can now specify a pick up location with a 3 word address, ensuring drivers can find them quickly. Drop offs can be just as accurate – whether to the front door of their house, a restaurant entrance or an undefined city location that a postal coding system could never find.

Exploring the Great Beyond

Whilst it might seem that the whole world has been explored, there is still plenty to discover. And for those who take the road less travelled, what3words can be their guide.

The further you venture from civilization the less reliable addressing becomes. Even a trip beyond the city limits can become a challenge when navigation relies on building addresses and a phone signal.


3 word addresses are helping Nomadic Off Road plan adventure trips in Mongolia

Campsites or country parks depend on road signs to stop customers driving past the turning. A map search will drop a pin in the middle of a building, when what you’re actually looking for is the entrance door. These are just a few examples where current addressing systems fail to deliver. And where a 3 word address provides the smarter solution.

As exploration enters uncharted territory, navigation tools and services become critical. In the middle of nowhere, postal addressing becomes obsolete. Even descriptive directions are unreliable when there are no landmarks with which to navigate.

Here too, what3words provides the answer. In a featureless landscape, a 3 word address can still be accurately identified. And when the 3m x 3m square it points to contains a camp, hot food and clean water, the value of its precision and reliability becomes patently clear.

what3words can transform navigation as we know it. For users, ambiguous search terms or unreliable postal addresses are no longer an issue. Instead, precise location becomes commonplace. Navigating to anywhere in the world becomes no more complex than a familiar journey to work. And finding your way is as easy as speaking 3 words.

Learn more about using 3 word addresses for navigation

Partner: Côte d’Ivoire adopts what3words as addressing system

what3words, the multi-award winning addressing system, has been adopted as an addressing standard for La Poste, the Côte d’Ivoire’s national postal system. Côte d’Ivoire is the first African nation – and second country in the world – to adopt 3 word addresses to improve its national infrastructure.


Officially 22.7 million people live in Côte d’Ivoire, and both the population and cities are growing rapidly. However, the country has only a few street addresses and many informal settlements with no addressing system at all. The current postal system does not deliver to home addresses and instead relies on Post Office boxes and descriptive directions (for example, “opposite the gas station, near the Internet Cafe”).

By using what3words, every location in the country now has an instant address. what3words provides an easy-to-use, accurate, and fixed address for every 3m x 3m square in the world. Making this address system part of the country’s infrastructure, and integral to La Poste’s service, will help unlock the region’s economic growth and social development. As a first step, La Poste wants to use this integration to make home deliveries a reality for millions.


Customers will be able to identify any 3 word address using the free La Poste app and simply write it on an envelope. Thanks to further partnerships with online retailers including supermarket yaatoo customers will also be able to enter the address on the checkout page of shopping websites.

Every citizen now has an address, whether they live in rural areas such as opera.cellblock.limb (in English) or  espadon.chaleur.éventail (in French), a village near the town of Anoumaba, or hurry.bonds.midwinter (in English) or modeste.déjeunant.enlever (in French) – an unaddressed street junction in a crowded area of Abidjan. what3words will be integrated across La Poste’s internal systems, while postal workers will use a 3 word address to navigate directly to the 3m x 3m square to find a customer’s front door.

3 word addresses will also support La Poste in a significant deal with OCP Africa, the African arm of OCP Group, the world’s largest producer and distributor of fertiliser and other farming products. More than half of Côte d’Ivoire’s land is used for agriculture and La Poste will be using what3words to deliver OCP’s products to farmers across the country.



“With a burgeoning ecommerce industry, rapidly growing cities and an emerging middle class, African nations are outgrowing their informal addressing systems,” commented Isaac Gnamba-Yao, CEO at La Poste de Côte d’Ivoire.

“In what3words, La Poste has found a simple solution that instantly provides Côte d’Ivoire with a robust and multi-lingual addressing system. 3 word addresses will help us to extend ecommerce opportunities, home delivery and support businesses in both urban and rural spaces.”

afrimarketAfrimarket, one of the leading e-commerce companies in French speaking West Africa, will also soon accept 3 word addresses. The service is available in Ivory Coast, Senegal, Cameroon, Benin and Togo and recently raised $11 million to expand across Africa.

Jeremy Stoss the co-founder & co-CEO of Afrimarket said “Poor addressing is a huge barrier to efficient e-commerce operations. Especially for businesses like ours who deliver about 30% of our parcels in rural areas, along dirt roads without official street names. 3 word addresses are a clever way to tackle this problem and we’re very much looking forward to implementing it in our delivery system across Africa.”

Using Ivorians will also soon be able to use 3 word addresses to order official state documents, such as wedding certificates, for home delivery. Farmstrong Foundation, an NGO supporting smallholder farmers, is using 3 word addresses to map and find the farmers it serves. Maho, a logistics delivery and navigation app launched by TransPlusAfrica, is also using 3 word addresses to help businesses like just1click to locate and deliver to its customers.


Isaac Gnamba-Yao is also the leader of the Universal Postal Union for Western Africa and sees plenty of application across the region,

“This integration lays the foundation for widespread use of precision 3 word addressing across the whole of Africa’s public and private infrastructure.”

Available in fourteen languages, including French, English and Swahili, what3words is used by individuals, delivery companies, navigation tools, governments, logistics firms, travel guides and NGOs. It is more precise than traditional addresses, simpler than descriptions, and easier to communicate and remember than long strings of GPS coordinates. The system has built-in error detection and is available both as a mobile app and API integration. The system works offline without a data connection, ensuring it can be used everywhere.


Isaac Gnamba-Yao, CEO at La Poste de Côte d’Ivoire with what3words Partnerships Director Jan Jakubowski

“We are on a mission to change the way people communicate location. With our partners we are making the world a more efficient, less frustrating and safer place,” said Chris Sheldrick, CEO and Co-Founder of what3words.

“The Cote d’Ivoire is the second country to use 3 word addresses to leapfrog the hundreds of other nations that still rely on inaccurate, inconsistent or complex addressing systems.”

Learn more about using 3 word addresses for national infrastructure

3 words coming to a screen near you

3 word addresses are being increasingly used in TV, film and photography – both behind the camera and on centre stage. Whether assisting location scouts in pinpointing the most impressive scenery, coordinating a crew on-set, helping filming units get the right shot, or even becoming part of the actual plot narrative, what3words is making the step up to the silver screen.

“Roll VT”

The TV show, Fishing Impossible, takes fishing to the extreme. The team often ventures to the middle of nowhere to catch some of the fiercest fish in the water. And how does the crew effectively communicate their location to the aerial filming unit, Helicopter Works, in the face of crashing waves, driving rain and thrashing sharks hooked on the end of the line? With a simple 3 word address shared – well, shouted – over the radio. That’s how.   

From action fishing to artistic framing. The Johns brothers shoot stunning natural scenery around the world, from the rugged South West of the UK to the extreme edge of Iceland. The brothers use 3 word addresses to accurately pinpoint where each amazing location can be found.   


Andrew and Pete Johns are sibling landscape photographers.

Commercial photographer, Gabriel Nivera, also keeps the what3words app handy when shooting around the world. He uses 3 word addresses to record precise locations, so he can return to them when the lighting has improved. Plus, with a 3 word address tagged to every photo, he can always recall exactly where the shot was taken.


3 word addresses have become integral to Gabriel Nivera’s production process

3 word addresses are even cropping up in social media, as more and more people use what3words on Instagram and Twitter. Next time you take a great shot, remember to include its 3 word address in the description and tag it with #what3words so we can find and share it too.

An Instagram shot from from what3words user @_kedicim

3 word addresses even made an appearance on set for Steven Spielberg’s latest sci-fi production, Ready Player One. Daily call sheets included 3 word address filming locations, down to the 3m x 3m square to feature in a scene. It helped to put the crew in just the right place and keep shooting on schedule.

On the set of Ready Player One, daily call sheets not only specify cast, crew and scenes to be filmed. They also include the 3 word address for each filming location.

In Canada, what3words has also been helping contestants take on the action-packed scavenger hunt TV show, Montreal Urban Race. Teams used 3 word addresses to discover the city’s unique history, art and community, with the first to reach the finish line claiming the top prize.

And Hollywood has started to write 3 word addresses into their plots. A recent episode of the action-drama series, The Last Ship, saw the US team hunt down a Chinese warship with only a cryptic set of 3 words to go by. The team realized that the words related to coordinates, helping them track the ship down and save the day.

what3words and you

3 word addresses are helping to enable art, entertainment and adventure across the globe. Visit our News page for more of the latest what3words stories and updates. And if you’d like to see how what3words can help your business, organisation or even your next blockbuster movie, please get in touch below.

Partner: Delivering the goods with what3words and Source Supplies

Source Supplies provide commercial cleaning and hygiene products and services to many different types of businesses including; schools, leisure centres, offices and care homes. Hundreds of deliveries they make each year are to places without specific addresses, making it difficult for drivers to find. With what3words integrated into their route planning systems, every delivery is straightforward.


Delivery problems

Since starting life as two guys working out of a shed, Source Supplies has gone from strength to strength, and is now a multi award-winning business. They provide bespoke solutions, delivering cleaning products to businesses all over the UK, and pride themselves on excellent customer service.

One problem that all delivery companies still face – even in countries with good addressing systems – is locating a specific building entrance or part of a building complex. Sometimes this entrance can be a mile away from where the postcode takes you. This is a particular problem with new customers, or when a driver is delivering to an unfamiliar place. In either case, customers still expect prompt delivery to the correct address.

Addressing a specific entrance

Now Source Supplies can use what3words to get to exactly where the client needs them. Each 3m x 3m square on the planet has been given a simple 3 word address. Drivers can use the Navmii app to locate the right entrance or area, without any clarifying phone calls or time wasted on the road.


Now, if a customer requires a delivery via a goods entrance, a 3 word address can specify that exact point. Going one step further, Source Hygiene can even find the 3 word address for a specific washroom that requires servicing, rather than the general address for the whole property.

Together, Source Supplies and what3words are delivering even better customer service. For more information on Source Supplies, visit the Source Supplies website.

Learn more about using 3 word addresses for logistics

Partner: Hassle-free home letting with what3words and Airsorted

Renting your place to holiday guests used to be complex and time consuming. The rise of Airbnb has turned the industry on its head, simplifying the process and turning rental properties into an additional source of income. Airsorted goes one step further, for homes in London, Edinburgh and Dublin, with a bespoke service that manages the whole rental experience for you.

To help make things even easier, Airsorted has integrated what3words into their on-boarding service. When they set you up as a new host, the team will visit your home and discover the 3 word addresses of all the important locations – from your front door or entrance gate to the safe box where your property keys are stored.


Once those details are saved, Airsorted shares them with their approved support staff. Essential services, such as cleaning and maintenance can then be carried out more efficiently; ensuring homes are rented out more frequently.

Airsorted has reported that – thanks to what3words – support staff are already spending up to 20 minutes less time finding each property. That’s time they can then invest in their work, ensuring that the property reaches the expected 5* standard.

Guests also get to benefit from knowing the 3 word address of the property. By pinpointing the exact location of a building entrance, they’ll spend less time trying to locate your front door. And because what3words works offline, it won’t even eat into their phone roaming charges.

To learn more about Airsorted, or to register your own property, visit their website.

Learn more about using 3 word addresses for property listings


The sleepy French town of Montargis is characterised by the river and canals that provide much of its charm, earning it the nickname ‘the Venice of the Gatinais’. The town is now also on the world map for being home to the first business to name itself after its own 3 word address.


When a short-term lease for a local commercial space became available in early 2016, artists Ludivine Thomas and Benny Andersson submitted plans for a pop-up gallery. They wanted to create a space where a rural population could be exposed to contemporary art.


The pop-up gallery plans were accepted, and tables.empty.workshops opened its doors in March 2016. The gallery’s name marks the 3 word address of the entrance door, making it even easier for visitors to locate it.


tables.empty.workshops provides a vital space for artists in the local community to meet and inspire each other. Eight exhibitions have been held, attracting hundreds of visitors and generating widespread press coverage, all drawn together by 3 simple words.


Learn more about using 3 word addresses with your business

Partner: Addressing inequality with what3words and Gateway Health Institute

gateway-healthThe Gateway Health Institute is a leading NGO in South Africa, providing healthcare and community services to disadvantaged areas. They run programs to deliver medicine, supply emergency transport for women in labour, and identify hot spots for human rights abuses. However, many of these programs have encountered difficulties due to a lack of reliable addressing.

Help where it’s needed most

With a focus on health and human rights, The Gateway Health Institute are committed to making a positive impact on the lives of those in hard to reach and vulnerable populations.

Gateway Health runs essential community programs in the country’s townships and informal settlements. They help to deliver medicine, supply emergency transport for women in labour, map the location of clinics and health facilities, and even identify hot spots for human rights abuses.

No address, no rights

Operating under such circumstances will always represent a challenge. However, the organisation has repeatedly encountered one specific issue that threatens to bring entire projects to a standstill.

Hundreds of thousands of people in South Africa live in informal settlements which lack reliable addressing. This inability to define a location – of homes, businesses and properties – means people are essentially invisible to the system. They struggle to access basic utilities, amenities or receive medical care. In particular, pregnant women who experience difficulties during labour are unable to get help, as midwives can’t find them, and many die in childbirth.


3 words to improve lives

With poor addressing playing such a critical role in the success of their projects, Gateway had no choice but to find a viable alternative. And what3words has proved the perfect solution.

what3words is a global addressing system. It has divided the world into a grid of 3m x 3m squares and assigned each one a unique 3 word address. It provides a precise and incredibly simple way to talk about location. And it means everyone and everywhere now has an address.

A community connected

Gateway has begun piloting the use of 3 word addresses in KwaNdengezi, a poor informal settlement on the outskirts of Durban. A key part of the project is training unemployed young people who live in the settlement to search for a 3 word address via the free what3words app, and provide it to residents.


Following this simple training, they take what they have learned out to the homes in the settlement. Here, they help residents locate and record the unique 3 word address of their own property, with both a paper copy and, optionally, a digital registration in a database. The database uses USSD technology – an easy to use technology that works on any kind of mobile phone and does not require internet. It enables even more rapid response when requesting emergency services or reporting service delivery failures.

Even if residents do not have a smartphone, they can simply refer to this address – which never changes – when they need to communicate their location. They are also advised to keep a copy of their unique 3 word address in a safe place. Many expectant mothers, for example, choose to keep it in a bible – a place that’s not only easy to access in an emergency but also one they’ll never lose.

gateway-healthOnce a home has a 3 word address, its residents can share the location accurately and reliably. Medical services can identify where pregnant women live and provide them with essential pre-natal care. Should any complications occur during labour, ambulance crews also know exactly where to go, to provide life-saving assistance.

In addition to addressing homes in the settlement, Gateway Health is also leading a project to identify the 3 word addresses of critical community assets – including local government centers, medical facilities and clean water pumps.

Once complete, it will help to build a detailed community map, so that residents, businesses and organisations can continue to use 3 word addresses to greatly improve their standard of living.

“For those living in informal settlements and rural areas, ‘location’ presents the biggest challenge in providing health services and products”, said Dr. Coenie Leow, Founder of Gateway Health.  “In these areas demand is high but delivery is poor. what3words changes all that. By providing every property with a unique address, residents now have a simple and reliable way to identify their home.”

Together, Gateway Health and what3words are providing reliable addresses for people in need. Gateway intends to provide every person living in an informal settlement in Durban with a 3 word address, and to then scale the project to a national level and beyond.

Having a home address will help in reaching targets for SDGs

Having a home address will help in reaching targets for SDGs

In 2016, UN Habitat reported that there are one billion informal settlement and slum dwellers worldwide, and this is expected to increase threefold by 2050; projects like these use 3 word addresses to ensure basic services can be delivered to those in need, supporting sustainable improvements to lives all around the world.

To learn more about Gateway Health’s essential work, visit their website.

Learn more about using 3 word addresses in healthcare programmes

Partner: 3 words on track with what3words and Manor Racing

Success in the high speed world of Formula One is measured on precision and perfection. For the drivers, the cars and the team, even the smallest fractions can deliver the competitive edge. As part of their “Fast Companies Series” initiative, Manor Racing partnered with what3words for the Formula 1 Grande Prêmio do Brasil 2016.

Esteban Ocon (FRA) Manor Racing MRT05. 11.11.2016. Formula 1 World Championship, Rd 20, Brazilian Grand Prix, Sao Paulo, Brazil, Practice Day.

The flyaway formula

Manor Racing competes at the highest echelon of motorsport – Formula 1. The team brings a new perspective to this top tier sport, approaching it with a refreshing, innovative mentality.

Whilst much of the attention is focused around on-track performance, a Formula 1 team’s success originates from many factors – including car design and engine development, wind tunnel and track testing, and even company logistics. The latter is especially true at the season’s “flyaway” races, where the team, the cars and all the equipment arrive by air.

The Brazilian Grand Prix, at the legendary Interlagos circuit, is just such an event. Once the team touches down at the circuit they need to identify their assigned pit garages, the hospitality suite, arrange and store equipment, and get both cars race ready – all in time for the first Practice Session on a Friday morning.

It’s a major logistical challenge to undertake and even the smallest error could have a major impact under race conditions.

what3words CEO Chris Sheldrick with Manor Racing driver Pascal Wehrlein

what3words CEO Chris Sheldrick with Manor Racing driver Pascal Wehrlein

“Come to the pit wall, at boating.stick.stew”

Manor Racing’s “Fast Companies Series” shines the spotlight on some of the most entrepreneurial challenger brands that are shaping the future, by putting them on the global stage of a Formula 1 race. For the Formula 1 Grande Prêmio do Brasil 2016, that starring role was taken by what3words.

The relationship was one of mutual benefit. The brand new what3words logo made its first high profile appearance, featuring on the rear wing of both race cars for practice, qualifying and the rain-soaked race.

Manor Racing used 3 word addresses to pinpoint the precise location of key team assets at the Interlagos circuit. what3words also helped to direct invited Manor Racing VIPs to specific meeting points in an otherwise crowded circuit environment.

Esteban Ocon (FRA) Manor Racing MRT05. 11.11.2016. Formula 1 World Championship, Rd 20, Brazilian Grand Prix, Sao Paulo, Brazil, Practice Day.

3 words to the fans

Manor Racing fans also got the chance to win exclusive signed gear throughout the main event.

On Saturday, they were tasked with predicting where on the grid Pascal Wehrlein would qualify. Entrants not only had to guess the grid slot but also provide their answer as the 3 word address. The Manor Racing driver eventually finished the qualifying session in 19th place, to occupy the grid position at stages.salad.similar

Before the lights went out on Sunday, fans also got to flex their F1 knowledge in a bid to win more exclusive prizes. Across what3words social media channels, questions about the Interlagos track were posed – including the highest point, the fastest section and the slowest corner. Again, entrants were challenged to provide their answers in the form of a 3 word address, such as the pit lane entrance point, at lists.input.inhaled

Both competitions were a great success, with many entrants not only proving their Formula 1 knowledge but also demonstrating the ease and simplicity of sharing a precise and accurate 3 word address. And, despite treacherous conditions on the soaking wet race circuit, both Manor Racing drivers kept their cars on track, to take the chequered flag.

To learn more about the Manor Racing team, and follow them throughout the season, visit their official website.

Find out more about using 3 word addresses for event logistics

Partner: Smarter city searches with what3words and City of Ulaanbaatar

Whether you’re looking for local health facilities, maintaining a row of street lights, or trying to find a government building in the City of Ulaanbaatar, your first port of call should be, the city’s own public service map. As part of Mongolia’s nationwide integration of what3words, residents can now search the map via a 3 word address, making finding what they were looking for a whole lot easier.


Mapping the capital

The Mongolian city of Ulaanbaatar is a vibrant and bustling urban centre, with all the buildings and services you’d expect from a nation’s capital. Ulaanbaatar is also highly progressive, focusing on improving the lives of its citizens by embracing new technologies that can transform it into a smart city.

To help locate specific amenities, the government maintains an online map, which is freely available for residents to use. The map, at, translates as “My Place”, and holds a range of useful data – from the location of hospitals and clinics to refuse collection services, water points, leisure facilities, museums, parks and government offices.

Addressing the problem

Whilst the map contains accurate and detailed information, finding a specific building or service can still be a challenge. With so few street names in the city, especially in the Ger districts, it’s difficult to actually locate places.

Without a defined addressing system, map users are unable to search by a street name or postal code. And once they step out into the real world, the only realistic way to find where they need to go is via unreliable landmark-based descriptions – “past the school that used to be there, third on the right, before the crossroads”.


Search and discover in 3 words

As part of the integration of 3 word addresses, the Manaikhoroo map has now added what3words to their search functionality. what3words has divided the world up into global grid of 3m x 3m squares and assigned each one a unique 3 word address. It means every city asset, utility point and place of interest can now be identified by its 3 word address.

Residents can use the map to locate a particular municipal service, simply by entering its 3 word address into the search bar. They can also use the map to discover the 3 word address of a specific government building. And once they’re out in Ulaanbaatar, they can use the free what3words app to identify the precise location of that building in the city.

Learn more about using 3 word addresses in national infrastructure

Navigating with a 3 word twist

Check out our favourite 3 word address-friendly apps for navigating the world beyond your doorstep. Why not install them on your smart device and try them out today? You’ll find helpful links below.



This multi-modal transit app is the first to combine both public and private transport modes into one trip. Thanks to what3words integration, you can specify the 3 word start and end points of a trip, and display the 3 word address of any location on the map.

– Available on iOS and Android


The award-winning smart navigation and traffic app has integrated what3words so its 26 million users will never get lost. Users can discover, share and navigate to a 3 word address, straight from the Navmii app. The service also works offline – perfect for foreign destinations.

– Available on iOS and Android


Targeted at travellers and hikers, PocketEarth’s apps offer global travel guides and offline maps for every adventure. Rather than relying on complex GPS coordinates, you can search and navigate to 3 word addresses around the world, and display the 3 word address for any location.

– Available on iOS

GeoFlyer 3D

If you love walking, biking, skiing, or any other outdoor activity, GeoFlyer 3D Maps is the app for you. It reproduces terrain in stunning 3D, using the latest elevation data. Every spot on the map can also be found via a 3 word address, ensuring you always know exactly where you are.

– Available on iOS

GeoView Pro

This geospatial image and data viewing app is designed for professionals, scientists and just about anyone who uses a map. It lets you layer graphics, grids and other data on top of a base map image. The app features 3 word address location searches, ensuring pinpoint accuracy even without a data connection.

Available on iOS


With what3words, navigation has never been easier. More precise than postal addressing and easier to remember and share than GPS coordinates, 3 word addresses offer a simple way to talk about location.

This is just a snapshot of some of the many apps and services with what3words built in. Take a look at our full range of tools to find the perfect solution for your addressing needs.

Learn more about using 3 word addresses in navigation tools

Partner: Watching the Earth with what3words and GEOSS

GEOSS (Global Earth Observation System of Systems) is a platform offering coordinated Earth observation data systems, allowing people to search across 200 million resources. This information is used by a range of social and economic development projects, including disaster response and management of water resources. By integrating what3words, the data is now even easier to use and share.


Issues with GPS coordinates

GEO (Group on Earth Observations) is a partnership of 102 governments and 92 organisations, focused on collating and recording environment-related information, to enable better policy making and business decisions. GEOSS then links this data together for anyone to access.

However, the GPS coordinates used to define locations in GEOSS are complicated and prone to errors in transcription. With a string of 16 digits, it is very easy to switch numbers around, resulting in the coordinates pointing to the wrong place.

3 word addresses for the whole world

To combat this problem, and make the system easier for everyone to use, GEOSS has integrated what3words. Each 3m x 3m square on the planet has been given a simple 3 word address, which is easier to share, write and memorise. It makes accessing the detailed and accurate data on the geoportal much simpler for humanitarian organisations, government officials and members of the public.

Anyone can request location data and be confident that it is correct. Similar 3 word addresses are located far from each other, to avoid the same transcription issues inherent in GPS coordinates. Even non-GIS experts, like farmers, can use the system to input their 3 word address and get accurate data or imagery for their land.

By integrating what3words, the wealth of information in GEOSS is available for everyone to use. For more information on GEOSS, see their website.

Learn more about using what3words in data management systems

Partner: Cracking the geo-code with what3words and Geo-System

Geo-System is Poland’s leading provider of geoportals – web portals used to find and access geographic data. The service powers over 1,700 geoportals, including those used by local government and NGOs. Geo-System is the first geoportal provider in Poland to integrate what3words into their service, helping to make geospatial data more accessible to everyone.

Place and space in Poland

Whether you’re a resident, a business or a tourist of Poland, it’s likely that you’ve used a geoportal operated and managed by Geo-System. The company’s e-mapa software powers 68% of all geoportals in the country, for use on public sector and local government websites. The service has already mapped 4.8 million unique points in Poland and identified over 140,000 of the nation’s streets.


Mapping the municipalities

Access to geospatial data is vital for the businesses and residents that live, work and operate in these participating municipalities. The data is used to provide accurate mapping and navigation services in the region, as well as land parceling and setting boundaries.

However, whilst this essential data can be accessed through these geoportals, interpreting it can be a challenge. The information itself is often complex and detailed, relying on the experience and expertise of a trained professional to interpret.

Addressing the data

To help make this data more accessible – and thus beneficial – to a wider audience, Geo-System has integrated what3words into its web and app services.

what3words offer a far more accessible way to interpret and use geospatial information than latitude/longitude coordinates or GPS-based data. The service uses a global grid of 3m x 3m squares, with each square assigned a unique 3 word address.

3 word addresses provide every point in Poland with a unique identifier. They’re more accurate at specifying location than a postal address, whilst remaining easy to remember and communicate. It means that millions of people in Poland can now discover and share their own 3 word address – where they live, work and play – via the geoportal.

They can also identify 3 word addresses for other points of interest in the country which may not have a defined street address, such as the specific entrance to a building complex, a tourist attraction or area of natural beauty, or even parts of the unaddressed countryside.

As the first of its kind to offer 3 word addresses in Poland, Geo-System will also benefit from the updates and new features provided by what3words as the service is developed. This includes an imminent update to include a Polish language version of what3words, allowing 3 word addresses to be discovered and share in the native language.

Learn more about using 3 word addresses in geoportals

Partner: Supporting the visually impaired with what3words and Seeing Assistant Move

According to the World Health Organisation, there are 285 million people around the world who are blind or visually impaired. Blindness can make everyday tasks like shopping and meeting friends very complicated, especially as street addressing is frequently inaccurate or even unavailable. By using what3words, the Seeing Assistant Move app helps people get to exactly where they need to be.


Getting from A to B

Transition Technologies builds applications to support visually impaired people in their day-to-day lives, both at home and at work. Based in Poland, they currently support tens of thousands of users worldwide.

Their app Seeing Assistant Move is designed to help people get from A to B, allowing them to plan a route and get frequent updates on their current location, whether they’re walking, travelling by car or taking public transport. However, with 75% of countries around the world suffering from poor or no addressing, they can’t always be sure the app is taking them to the right building, let alone exactly the right entrance.

Specific locations – even without an address

To combat this problem, Seeing Assistant Move has integrated what3words. Each unique 3m x 3m square defines a precise location, ensuring you’ll always get to the right place. 3 word addresses are also far more accurate than a postal address, and easier to remember, write and say than GPS coordinates. what3words provides a human-friendly way to talk about location, and is available in Polish.


By using what3words, individuals can get directions to a specific entrance of a building, exactly the right point along a busy street, or even to places with no addresses at all. By navigating to a 3 word address, people can find their friends in the park, or locate the right tent at a festival. Customers will also be able to benefit from voice recognition technology in the app, making it accessible to completely blind people.

With just 3 words, Seeing Assistant Move can bring even more benefits to all of its users. To learn more about the Seeing Assistant Move app, visit their website.

Learn more about using what3words for navigation tools

Partner: Trekking Poland’s national parks with what3words and Appen

For anyone trekking around Poland’s national parks, Appen’s guides and maps are indispensable. However, describing exact locations especially in open spaces can be very difficult. Appen have overcome this problem by integrating what3words, providing Polish 3 word addresses for every 3m x 3m square in the world.


Losing the way

Appen provides online maps with trekking routes for Poland’s national parks, as well as printed guides to local tourist attractions. Their thousands of users can choose between maps covering many beautiful areas of the country.

However, finding the right trek route or locating a historical building can be difficult when there are no addresses, or where the street addressing is inaccurate. People often get lost or waste time trying to find their friends.

Finding remote landmarks

In response, Appen has integrated what3words. Online maps can now show the 3 word address for every point along a walking route, and for every landmark. Far more accurate than street addressing and easier to transcribe and remember than GPS coordinates, what3words offers a human-friendly way to remember precise locations.


Trekkers and tourists can now plan their route on Appen’s online map, and find the exact 3 word address for points of interest along the way. Once they are out on their trip, they can use what3words in apps such as PocketEarth to find each location. As both PocketEarth and the what3words app also work offline, they can be sure of reaching their destination even without a data connection.

Using what3words and Appen, people can easily navigate Poland’s most beautiful sites. For more information on Appen, please visit their website.

Learn more about using what3words for travel and navigation tools

Around the world with what3words and STA Travel

unnamedFrom Barcelona to Sydney and Cape Town to California, STA Travel embarked on a whistle-stop tour around the world with freelance photographer, Ollie Alli.

47,727 miles later the intrepid explorer has returned, with a wealth of stories and shots to share. And for each destination, STA Travel has packaged up the experience into a 90 second video snapshot.

Starting at a 3 word address, Ollie explored the sights and sounds of city life and the people who live there. With what3words showing him the way, the young adventurer was able to discover more of each city than ever before.

Watch the video playlist now and look out for more article and features that document Ollie’s adventures to all four corners of the globe.

Learn more about using 3 word addresses for travel

Manor Racing F1 partnership

Success in the fast paced world of Formula One is measured on precision and perfection. For the drivers, the cars and the team, even the smallest fraction can deliver the competitive edge. As part of their “Fast Company Series” initiative, Manor Racing is partnering with innovative location referencing system, what3words, for the 2016 Brazilian Formula 1 Grand Prix.


Manor Racing’s Fast Companies Series shines the spotlight on some of the most entrepreneurial challenger brands that are shaping the future by putting them on the global stage of a Formula 1 race.

The Manor Racing Series format invites Fast Companies to be part of the team for a Grand Prix weekend, providing brand exposure, a platform to showcase their product and service, along with challenger mindset workshops and events. Manor Racing employees are able to put forward the companies they would like to work with as part of the Series.

what3words is revolutionising the way we address the world. It’s based on a global grid of 57 trillion 3m x 3m squares, with each square assigned a unique and precise 3 word address. The company is already helping key logistics firms around the world optimise their delivery operations.

Manor Racing will also use what3words to pinpoint the location of key team assets at the Sao Paulo circuit – from the entrance of the hospitality suite to storage for spare tyres and aero parts. And in this high pressure environment, where speed and accuracy is paramount,  3 word addresses will help provide the operational advantage..

“what3words and Manor Racing have so much in common”, commented Martijn de Wever, CEO of Force Over Mass Capital. “They both deliver precision, accuracy and technical excellence. They’re not afraid to shake up the status quo. It’s the perfect partnership.”


what3words is already helping key logistics firms around the world to optimise their delivery operations, as better addressing improves customer experience, delivers business efficiencies, drives growth and also helps social and economic development of countries.

“With what3words, everywhere and everything has an address”, said what3words CEO, Chris Sheldrick. “From a home in one of Brazil’s crowded favelas to the entry door of the Manor Racing pit garage at Interlagos. 3 word addresses are accurate, reliable and simple to remember and share.”

The what3words logo will be featured on the rear wing end plates of both Manor Racing cars during the penultimate Grand Prix of this season in the most populous city in the Southern Hemisphere, São Paulo.

3 words to explore the Interlagos circuit

To celebrate the partnership between what3words and Manor Racing, we’re using 3 word addresses to bring you closer to the action. We’ll be running two competitions and posting live updates on our Twitter, Facebook and Instagram channels.

Take a closer look at our Interlagos circuit map to put yourself in pole position to win signed Manor Racing gear.


Find out more about using 3 word addresses for event logistics

Reaching for the moon at the WIRED Audi Innovation Awards

what3words picked up another prestigious prize at the 2016 WIRED Audi Innovation Awards. At the high profile event, the pioneers of 3 word addresses snapped up the “2016 Most Exciting Moonshot” award.

The Most Exciting Moonshot identifies the boldest businesses and individuals, as they rip up the rule book to create a better world. Moonshots are recognised for their ability to radically impact human progress.


what3words CMO Giles Rhys Jones on stage to collect the award

what3words fought off stiff competition from the other nominees – ranging from AI computing and deep learning software to 3D printed bionic hands. This recognition is testament to the real world potential of what3words, to improve the lives of billions around the globe.

Jane Bown, sponsorship and events Manager of Audi UK, said: “what3words has found a solution to the problem of accurately and memorably addressing the entire world, a breakthrough that, in its own way, is as important as the moon landings.”

Partner: Smoother adventures with what3words and Nomadic Off Road

Discovering the wonders of Mongolia might mean leaving the paved streets and heading into the desert. Whilst that’s great for a biking trip, a lack of addressing can make logistics difficult and frustrating for adventure tour operator, Nomadic Off Road. Fortunately 3 word addresses are here to help.

Off the beaten track

Nomadic Off Road offer their guests the chance to explore the wild and wonderful lands of Mongolia. They combine the excitement of off-road riding with the comfort and safety of a meticulously planned experience.

Guests are accompanied by a professional team – for service and safety purposes – including two support vehicles, a private chef for culinary endeavours and an on-call air rescue service, if needed.


Lost in the desert

After a day of desert driving, guests arrive at their campsite ready to relax. These camps – including traditional Mongolian Gers – are set up in advance, in the heart of rural Mongolia. Until recently, the only way to confirm the camp’s location, and the route to find it, was via GPS coordinates.

These long and complex strings of letters and numbers had to be phoned through to tour leaders, to pinpoint the camp location. However, unreliable phone signals and human error often resulted in mistakes when communicating the coordinates.


3 words to basecamp

Now, the team simply shares the 3 word address of the camp’s location, over the phone, or even via SMS. With accuracy down to a precise 3m x 3m square, tours have complete confidence that they’ll arrive at the correct location every time.

They also use the what3words app – available in Mongolian and English – to help plan routes and itineraries, from sleeping in a yurt in the heart of the Gobi desert to enjoying breakfast with a view over Khuvsgul Lake.


You can download the what3words app for free on iOS or Android. You can even add it to your Garmin watch for your own rural escape. And if you have an appetite for real adventure, why not book a Mongolian Nomadic Off Road tour for 2017.

Learn more about using what3words for travel & exploration

A new brand identity

4i97rlrieFor many years, the visual language of digital maps and apps has been defined by ‘The Pin’. This symbol has been overused and abused as a pointer and even more so as a branding device.

A pin might seem precise but the technology behind it is often flawed. Put a street address into a search engne and the majority of times it will make an informed guess as to the location. The pin points to latitude and longitude coordinate pairs but try to write them down or tell someone over the phone that you want to meet them at 51.521251, -0.203586 and errors always creep in.

Our new identity takes inspiration from how what3words uniquely solves the location problem. Its global grid of 3m x 3m squares – with each square identified by a 3 word address – creates a uniform and accurate addressing system that is easy to communicate.

Creating a universal symbol

Our mission is to become the global standard for communicating location, so to create a universal mark we also needed the what3words icon to feel as familiar as a classic map mark. The team went back to cartographic basics and researched map symbols. They are all incredibly simple, pictographically descriptive and importantly, can be easily drawn by hand.

what3words brand marks working

X marks the spot: Some of the marks considered during the process

We needed to find a way to highlight a square in a grid as simply as possible. Finding your location on the map at a glance, without obscuring the underlying map, was a fundamental requirement. The symbol had to represent a 3 word address across languages and scripts. With multiple languages already available, and more in the pipeline, helping users spot the 3 word address on a checkout form or in a navigation app is vitally important. To this end, we took inspiration from the use of “@” and “#” that provide an instant context for the words that follow the symbol. 

The new what3words logo

what3words logo

A grid square identified by a 3 word address: that’s what our new symbol captures in a simple and universal mark. The square represents the 3m x 3m grid and the 3 strokes the 3 unique words. It also does a job of highlighting a specific grid square incredibly effectively.


The new what3words identity acts as pure information design, providing an accurate visual marker for 3 word addresses across all partner platforms – it’s a symbol that is as uniform as the 57 trillion squares that underpin the system.


The wordmark has also been redesigned to fit the new symbol. The bespoke typography has strong vertical and horizontal lines that mirror the symbol and convey confidence. The “3” is a very important aspect of our brand and has been given extra weight by dropping it below the baseline.


The  symbol is a minimalist icon that helps users find it at a glance in any context, be that a check-out page, a business card, an address label on a package or underneath a restaurant listing in a guidebook.


A flexible identity

what3words has embraced the principles of Function, Personalisation and Adaptation. This now allows our commercial partners and individual users to integrate 3 word addresses into their apps, businesses and personal lives in many more ways.

3 word addresses are used by a wealth of partners across the world and need to integrate smoothly with their requirements. The symbol’s colour can be changed to match the colour space of the environment it appears, whilst still maintaining its universal function.

A frame for the world

Every square on the grid identifies a place with a unique story – a loving home, a thriving small business, a faulty power windmill, a festival tent or the best fishing spot. The 3 word address symbol acts as a frame into which images, patterns or colours can be added. Users can add meaning and take ownership of that location.

what3words frames

Working together

This is just the beginning of our new identity system. what3words is also rolling out an expanded colour palette, new typeface, motion design guidelines and storytelling style, to reflect the exciting ways the world is using 3 word addresses.

The symbol is functional and will be integrated into the what3words map and app, providing improved location clarity and greater accuracy in the user experience. Please refer to the style guide for more detail.

We’re looking forward to developing it with designers and developers across the world, and in doing so give everyone access to a 3 word address. 

An audience with the PM at the India-UK Tech Summit

what3words took centre stage at the India-UK Tech Summit in New Delhi, showcasing the power of 3 word addresses to the UK Prime Minister, Theresa May. 

Mrs May spent time chatting to what3words CEO, Chris Sheldrick, as he explained the benefits of the service. Together, they searched for No. 10 Downing Street’s 3 word address, at energetic.cube.tower


what3words is a multi-award winning  global addressing system. It has divided the world into a grid of 3m x 3m squares and assigned each one a unique 3 word address. Available in 12 languages, it’s more accurate than a postal address and easier to communicate and share than GPS coordinates.


In a country where addressing is notoriously unreliable, what3words provides the solution for anyone in India who needs to find or share a location – whether consumers, navigation apps, governments, logistics firms, travel guides or NGOs.

The Summit is aimed at enhancing Indo-UK ties in the key areas of trade, investment, defence and security. what3words, chosen as a CommonwealthFirst Export Champion, is already active across the Indian sub-continent, with a range of partners actively using the innovative service.  

Bike taxi firm, Bikxie, is using 3 word addresses for more accurate passenger pick-ups and drop-offs in Delhi. It’s making journeys safer and more efficient.


Pollinate Energy is using 3 word addresses to help millions of Indian citizens living in unaddressed slums access low-cost solar and energy-efficient lighting.

Logistics specialists, Blowhorn, has integrated what3words into their service, ensuring more accurate collections and deliveries in Bengaluru, Chennai and Hyderabad.

Stanplus is aggregating the country’s private ambulance services into a central dispatch system – and using 3 word addresses to match the nearest ambulance to each emergency call.

“India has a rapidly growing economy but like many other countries, it still suffers from the big three infrastructure challenges – the unbanked, the unconnected and the unaddressed,” said Chris Sheldrick, what3words CEO and Co-Founder. “what3words wants to change that. Our mission is to become a global addressing standard, helping grow businesses and improve lives.”

Partner: Find your home away from home, with what3words and Landmark Hotels & Suites

Over the years, Landmark Hotels & Suites has grown to become a key hospitality player across the Middle East, operating 8 award-winning hotels in the UAE, India and Saudi Arabia, with several more under development.


The hotel group has listed the 3 word address of all its properties, making it even easier for customers to find their home away from home.

Learn more about using what3words for travel

Partner: Pub crawls planned with what3words and Pub Mapper

London is crammed full of thousands of great pubs and bars. For anyone planning a night out in the capital, the Pub Mapper app is just what they need. It provides a handy guide to all the best pub crawls at their fingertips. The app has also integrated what3words, to provide the 3 word address of every venue on the map.


It means friends can plan in advance where to meet and share that 3 word location easily amongst the group. And those already engaged in the evening’s revelry can quickly – and accurately – pinpoint where to go next.

Try Pub Mapper for your next night out. Download the app for iOS here.

Learn more about using what3words in navigation tools

3 words to address our nations

Mapping and navigation technology is improving at a relentless pace. Whilst it’s providing a clearer picture of the geography of entire nations, actually using these maps to find and share a location remains a challenge.

Geoportals are an integral part of any national, cadastral or commercial mapping agency’s service offering. They provide businesses and consumers with access to important data relating to the country’s geography. These datasets can range from information about land ownership, taxing of land parcels and defining borders to providing population statistics, changes in land use and integration of transport networks.


Whilst they offer a wealth of detail, geoportals tend to alienate all but the mapping expert. Compared to consumer-facing map sites, the user experience can be complicated and confusing. However, geoportals also offer a far richer range of content than the online maps we use daily, so it’s important to find a user-friendly way to access them. That’s where what3words comes in.

To help improve the way users search for and discover information held within these geoportals, what3words has partnered with a number of national mapping agencies across the globe. By integrating the system into their online mapping services, individuals and businesses can now discover and share precise locations with a simple 3 word address. Here are some of our top picks.

Making more sense of maps

Switzerland’s Federal Office for Topography (swisstopo) 

3 word addresses are helping users discover and share precise locations – from the entrance of a specific building to a remote hiking trail or ski run.


French Institut Géographique National International (IGN)

Following a massive map update project, the Republic of Mali now has a 3 word address-enabled online map. It currently offers the fastest and most accurate way to specify a location in the country.


The Norwegian Mapping Authority, Kartverket

Residents and businesses can use the online map facility to identify the 3 word address of their home or premises. The service also ensures that all properties in the country are correctly registered.


Maanmittauslaitos (the National Land Survey)

Finland’s public mapping service has integrated Finnish 3 word addresses, helping to make its maps widely accessible to both experts and the general public.


Geo-System Poland

what3words supports this network of 1,700 Polish public sector and local government geoportals. They are all now enabled to offer 3 word address discovery, search and sharing capabilities.



In Suriname, what3words is helping residents and businesses define land ownership. 3 word addresses can be used to access spatial data, in place of the original and complex 10-digit system.


what3words and you

3 word addresses are helping to make our national maps easier to use and more accessible than ever before. Visit our Industries page to read more success stories. And if you’d like to see how what3words can help your mapping and geoportal service, please get in touch below.

Learn more about using what3words in national mapping