The Wall Street Journal | Startups Try to Put Remote E-Commerce Customers on the Map

15/07/2016

A handful of startups are trying to solve one of the more vexing problems in e-commerce: how to deliver a package to a home or office that doesn’t have an address. That is a constant challenge for online retailers and delivery companies in many of the fastest-growing e-commerce markets, including India, and parts of the Middle East and Africa. Rather than having a conventional street address, an office in one these regions might give its location as “200 meters south of the Pizza Hut.” A home might have no identifier beyond a street name, or even just a part of town.

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