what3words partners with Bordrin to offer Chinese drivers an easy way to navigate to precise locations

what3words will be a key feature for the Chinese OEM, Bordrin, who will launch their iV6 with in-built what3words navigation when it hits the road in the first quarter of 2020 – being the first Chinese OEM to announce an integration with the location technology partner.

With Chinese consumers leading the way on the use of voice technologies, and with the increasing demands from Chinese drivers for tech-first cars, it’s time for a new, digital addressing system for China and the world.

Says Clare Jones, what3words CCO, ‘We are thrilled to be partnering with such an exciting challenger brand in the EV field, Bordrin. Bordrin iV6 is the first Chinese car with embedded what3words location technology.  We have found the pace of business and change in China completely invigorating, and are inspired by possibilities for what3words to improve customer experience in the very important Chinese automotive sector.’

Grace Gao, Senior Director of Smart Connectivity of Bordrin, said: “By integrating what3words into Bordrin vehicles, we are enabling our drivers to seamlessly navigate the modern world – from the busy city centres to their (sub)urban retreats. By speaking just 3 words to our all new iV6, our customers can easily embark on an intelligent drive and discover incredible experiences.”

Established in 2016, Bordrin has world premiered two premium intelligent electric SUVs, Bordrin iV6 and Bordrin iV7, and three original electric platforms, i-LP, i-MP and i-SP, in April. As Bordrin’s first production model, the intelligent electric crossover iV6 will start production in the end of 2019 and hit the market in the first quarter of 2020.

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