Daimler announces investment in what3words

Daimler AG today announced that it is expanding cooperation with what3words. As part of the move, Daimler took part in a round of financing by what3words and acquired a share of around ten percent. In addition, Mercedes-Benz will be the first automobile manufacturer to integrate the new 3 word address system and make it available to its customers.

With the A-Class as the first representative of the next generation of compact cars, a completely new infotainment system – Mercedes-Benz User Experience – will go into series production from as early as spring 2018. Drivers will be able to enter and search for precise destinations using 3 word addresses, by voice or text input, and the system is on display this week at CES 2018.

‘With Mercedes-Benz User Experience, we have moved one big step closer to our goal of making the vehicle into a mobile assistant”, emphasises Sajjad Khan, Executive Vice President – Member of the Board Mercedes Benz Cars at Daimler. “Our collaboration with what3words is heading in exactly this direction: Inputting locations in a simple way makes life easier for our customers and ensures a special experience. For this reason, we will further expand our cooperation with what3words in future and develop new fields of application.’

Read more about the Mercedes-Benz integration here .