27/04/2021

The leading automotive manufacturer will be building what3words into the head units of all its future vehicles from 2022. In the meantime, Lotus Evija drivers will get an early peek into what3words navigation via the Evija drivers’ app.

What is what3words?

what3words has divided the world into 3 metre squares and given each square a unique combination of three words: a what3words address. For example, ///hotspots.punters.race is the what3words address for Lotus HQ’s entrance in Hethel, Norfolk. Drivers will be able to get directions to a specific entrance, parking space, meeting spot or viewpoint just by entering 3 words into their head unit.

Why use what3words?

what3words addresses eliminate many of the frustrations encountered by drivers when entering street addresses into navigation systems. Street addresses are often long and include proper nouns that are easy to misspell as well as strings of numbers. Every 3 metre square in the world has a unique address made of three simple words, offering ease of input combined with the reassurance that drivers will arrive in exactly the right place.

Knowing exactly where to find public charging points is another major benefit. what3words addresses will be added to Lotus’ in-app charge point map so drivers can enjoy their rides without the additional forward planning often associated with journeys in electric vehicles.

‘The precision and reliability of what3words addresses means setting a destination is quick and easy, ensuring drivers get to exactly where they want to go to. We’re proud to be working with Lotus, a legendary British brand, and to be a part of their journey towards revolutionising the electric hypercar scene’, said Chris Sheldrick, co-founder and CEO of what3words.

Matt Windle, MD of Lotus Cars, stated that ‘The Lotus Evija marks the beginning of a thrilling new chapter for Lotus and our future vision of iconic, game-changing road and racing cars designed and engineered for the driver. With the addition of what3words, we’re bringing the most innovative and driver-centric location technology to our on-board systems, to meet the demands of a new generation of hypercar aficionados, for whom engineering greatness and technological innovation go hand in hand. Our partnership with what3words exemplifies our spirit of daring innovation and radical thinking to take another revolutionary leap forward’.

Know exactly where to find your next adventure

With Lotus integrating what3words directly into all future models from next year, the world’s most inspiring destinations will be easy to find – even when they have no address. Drivers can use what3words to discover epic journeys, drive to incredible places, find that VIP parking spot, or meet up with fellow drivers at some of these incredible destinations:

///motel.goods.pepper
The drive-in Cinema at Duke of London, West London’s classic and supercar hub

///skyrocket.eclipse.zips
The road out to the middle of the Bonneville salt flats, Utah where Bonneville Speed Week takes place

///looms.bend.daydream
An incredible viewpoint for the Kylesku Bridge along Scotland’s famed North Coast 500 route

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