Subaru Corporation becomes the first automaker globally to bring what3words voice entry in Japanese with the All-New Crosstrek

Entering a specific location into a car navigation system can be a frustrating experience, particularly when the destination does not have a street address, such as remote places like campsites. Stadiums, stations and industrial parks usually have a single address, yet have multiple entrances and car parks, and some pop up venues often have no address at all.

what3words eliminates these issues with technology that is revolutionizing the way the world communicates location. It has divided the globe into a grid of 10ft squares, and given each square a unique combination of three random words: a what3words address. For example, a driver can enter ///rising.underway.staring to reach the entrance of the Subaru Ebisu Honsha Building.

what3words enables people to easily communicate locations as specific as building entrances and parking spots, and provides easy location references in places with no street addresses, such as beaches, parks and remote hiking trails. Subaru Corporation becomes the first automaker globally to bring what3words voice entry in Japanese, allowing drivers to input a what3words address via voice or text. The system also works entirely offline, making it ideal for use in remote areas with poor internet connection.

With versatility and reliability, the new Crosstrek is designed for those seeking a vehicle that is both a daily driver and weekend companion ready to take on new adventures. It offers a fulfilling and unique driving experience, and with what3words drivers are guaranteed a smooth navigation experience, wherever they are heading.

Subaru and what3words have worked closely together since the SUBARU-SBI Innovation Fund first invested in the innovative location technology in 2019. In April, Subaru of America announced the major integration of what3words to its new Outback models , and today’s announcement marks a new and exciting phase of the partnership.

Chris Sheldrick, co-founder and CEO of what3words commented “ The new Crosstrek was designed to inspire adventurous spirit, and our partnership with Subaru allows for that to happen. With this cutting-edge technology, drivers can freely navigate wherever they want to, in the most effortless way. ”