How leading automakers are adopting accurate navigation technology
How Leading Automakers Are Adopting Accurate Navigation Technology
As cars, vans, and motorcycles get smarter, drivers expect navigation to do the same. That’s why some of the world’s biggest automotive brands are integrating what3words, making it easier for drivers to reach precise locations – be it the right car park, a loading bay, or the correct building entrance – the first time.
Passenger Vehicles: Every Journey, Down to the Door
From everyday cars to iconic performance brands, automakers are backing accuracy-first navigation.
- Lamborghini and Lotus have integrated what3words into their navigation systems, so drivers can enter just three words to get to any precise destination – no full street address needed. In Lamborghini’s Huracán models, this can be done by typing or speaking a what3words address into the system using Amazon Alexa, letting drivers easily find even the most hard-to-reach locations.
- Jaguar Land Rover makes what3words available in more than a dozen languages, perfect for both off-road explorers and city drivers who need to arrive exactly on time, even without mobile signal. One Jaguar driver shared: “I use what3words in my Jag, it’s quite useful especially on industrial estates.” Another Land Rover owner added: “what3words is a brilliant innovation. I used it last week in our Defender to find a remote location in Scotland!”
- Subaru , Mitsubishi , Tata Motors , Mahindra , Hyundai Thành Công , and VinFast now offer what3words integrations across models and regions including India and Southeast Asia, where fast-growing cities and new roads often lack reliable addresses. A Tata Altroz driver in India summed it up: “Amazed to find what3words in my Altroz. Great initiative by Tata Motors. Easy to use, fun to ride. Truly Gold Standard.”
Commercial & Fleet: Efficiency, Delivered
Delivery companies and fleet operators face unique challenges when it comes to finding precise loading bays, job sites, or new developments.
- Brands like IVECO , Volvo Trucks , Mack Trucks , Volta Trucks , Renault Trucks , and Nikola have adopted what3words to help drivers get straight to the right spot, whether that’s a construction entrance in Europe or an urban delivery bay in North America.
- As IVECO’s Lorenzo Marangio, Head of IVECO Service Solution , puts it: “We’re always looking for ways to simplify life for drivers. what3words is another step forward.”
- Fleets using what3words save time, reduce costly delivery errors, and make it easier for both new and experienced drivers to get it right the first time.
Two-Wheelers: Adventure with Accuracy
When the journey matters as much as the destination, accuracy is even more important.
- Triumph was the first motorcycle maker in the world to bring what3words navigation to riders, with turn-by-turn guidance in 35+ languages, helping adventurers discover hidden routes and reach scenic destinations others can’t.
- TVS Motor Company brings this same level of navigation accuracy to everyday rides across India, whether it’s for city commutes or weekend escapes.
A Global Shift: Why the Ecosystem is Growing
Whether it’s for a supercar, a long-haul truck, or a two-wheeler, automakers are seeing the value in making every journey and every arrival smarter and more precise.
- Major brands across continents, from Vietnam to the UK and beyond, now offer what3words as standard, reflecting a new normal: drivers entering just three words into their navigation system to get to their destination, the first time round.