Aramex, the disruptive leader in the global logistics and transportation industry, has recently run a delivery challenge in Dubai to measure the efficiency of deliveries to regular street addresses versus 3 word addresses. The challenge took place in two well-addressed areas of Dubai: Al Khawaneej and Al Muhaisnah. Two teams of Aramex drivers, with two drivers per team, each delivered 100 packages to the same 100 locations. One team used street addresses, the other used 3 word addresses along with route optimisation software to generate the most efficient route.

The study found that, over 100 deliveries, using 3 word addresses was 42% faster and reduced the total distance travelled by delivery drivers by 22%.

Read the full Aramex delivery story and watch the film here