Brand Capital International invests in what3words’ India expansion

what3words is pleased to announce it has received a $10 million USD investment from Brand Capital International to support its expansion across India. Brand Capital International will also be providing strategic guidance, marketing support, and assistance with developing partnerships to help drive what3words’ growth in India.

what3words has built the simplest way to talk about location by enabling people around the world to identify and share any precise location using just three words. It has divided the globe into a grid of 3 metre squares and given each square a unique identifier of three words: a what3words address.

what3words is available in over 50 languages, including 12 South Asian languages: Hindi, Marathi, Tamil, Telugu, Bengali, Kannada, Nepali, Urdu, Gujarati, Malayalam, Punjabi, and Odia. With the support of Brand Capital International, what3words has identified India as a key market for expansion and will be able to capitalise on the expertise that Brand Capital International can provide throughout its India journey .

“We are thrilled to welcome what3words into the Brand Capital International portfolio,” said Neville Taraporewalla , president of Brand Capital International. “They have built an innovative and cutting-edge product that has the ability to revolutionise the way individuals, businesses and NGOs discuss, and find, locations. We look forward to supporting them as they continue their expansion in India.”

what3words can be used for free by individuals via an app for iOS and Android . It can also be easily integrated by businesses, with just a few lines of code, to improve their customer experience and increase efficiency while reducing costs and their environmental impact. Thousands of businesses, government agencies and NGOs across 193 countries are using what3words addresses in sectors including automotive, e-commerce, logistics, mobility, travel, post and emergency services.

“India is an incredibly exciting market for us. The country plays host to both developing megacities and vast pieces of unaddressed land. It’s a market that welcomes breakthrough technology. We are already used by many people in India, alongside businesses like Tata Motors, and we’re looking forward to accelerating our growth with this new investment” says Chris Sheldrick, co-founder and CEO of what3words.

The company’s global partners include Tata Motors, Mercedes-Benz, Ford and Mitsubishi, which have all enabled drivers to navigate anywhere in the world by saying three words to their car. Global logistics giant Aramex has integrated what3words to optimise its last mile operations in the Middle East, increasing efficiency by over 40%. And numerous humanitarian partners are using the technology to help people in need: the United Nations has adopted the technology for disaster response and relief, in addition to the Philippine Red Cross. Emergency services, such as police, ambulance and fire have been quick to utilise the technology too. To date, over 85% of the UK’s emergency services use what3words, alongside the Los Angeles Fire Department and others across Australia, Germany & the US.

If you think your business can benefit from integrating what3words our team is happy to assist. Get in touch here .