what3words picked up another prestigious prize at the 2016 WIRED Audi Innovation Awards. At the high profile event, the pioneers of 3 word addresses snapped up the “2016 Most Exciting Moonshot” award.

what3words CMO Giles Rhys Jones picks up the award

The Most Exciting Moonshot identifies the boldest businesses and individuals, as they rip up the rule book to create a better world. Moonshots are recognised for their ability to radically impact human progress.

what3words fought off stiff competition from the other nominees – ranging from AI computing and deep learning software to 3D printed bionic hands. This recognition is testament to the real world potential of what3words, to improve the lives of billions around the globe.

Jane Bown, sponsorship and events Manager of Audi UK, said: “what3words has found a solution to the problem of accurately and memorably addressing the entire world, a breakthrough that, in its own way, is as important as the moon landings.”