ROSHN, Saudi Arabia's leading national real estate developer, fully owned by the Public Investment Fund (PIF), has signed a Memorandum of Understanding with location technology solution provider, what3words. ROSHN will adopt what3words addresses in all the communities it will be developing across the kingdom, complementing the Saudi National Addresses.

what3words has divided the world into 3m x 3m squares and given each one a unique combination of three words: a what3words address. Every front gate, mall entrance, parking spot, and entrance to a new build has been assigned its own unique address. For example, ///filled.count.soap will take you to the precise entrance of the what3words HQ in London. what3words is free to download for iOS and Android and available via the online map. The technology works offline and in over 50 languages, including Arabic.
This partnership contributes to achieving ROSHN’s vision to be the most trusted real estate developer in Saudi Arabia, bringing the best possible solutions to customers, at scale, across the nation. ROSHN communities will display the what3words address in addition to the Saudi National Address. Similarly, all key social gathering points, retail and entertainment destinations, and public amenities will clearly display their what3words addresses for ease of access and directions. Residents will be able to receive packages delivered to their doorsteps through courier service providers who are already using what3words. Moreover, ROSHN’s community operations staff will be able to use what3words addresses to dispatch field staff efficiently and accurately to the exact location where needed.
Jason Margetts, Chief Sales Officer of ROSHN, comments: “what3words is a rising technology that is quickly gaining traction amongst the younger generations of Saudis; ROSHN is excited about integrating this technology into our communities. We see great potential for what3words in the digital services sector, from delivering value-added consumer and safety services to increasing efficiency and convenience in business operations.”
Chris Sheldrick, Co-founder and CEO of what3words, comments: “It’s a privilege that ROSHN is using what3words to address their new housing solutions in their communities. New housing developments can hugely benefit from having ready-to-go addresses right from when the build is finished to help direct people and services to the right front door or building entrance. With what3words, residents can find and share the precise address of their home with three simple words, whether in English or Arabic.”
Under this Memorandum of Understanding, ROSHN and what3words will collaborate on additional technology solutions that will enhance the quality of life of the residents of ROSHN communities and uplift the services offered within those communities through innovative technology solutions.