The backbone of any logistics company is good planning; knowing Who is transporting What, Where and When. A breakdown with any of the four Ws costs time and money for the business running the logistics and is frustrating for customers waiting for their goods. Unfortunately, defining and communicating Where is a major challenge in many parts of the world.

Geocoding street addressing is imprecise and many places including business parks, large offices, and rural homes prove difficult to find. Often places have no street address at all: parks, solar installations, telephone exchanges or even street furniture.

The job for ensuring a seamless experience falls to software providers such as ZipZap. Their suite of transport management tools helps both bulk and express logistics companies such as TNT Ireland and The Pallet Network. To solve the imprecise and vague address problem, ZipZap have integrated what3words.


what3words is the simplest way to talk about location. It has divided the world into 3m x 3m squares, each with a unique 3 word address. It means anyone can find any spot on the planet accurately and communicate it more quickly, more easily and with less ambiguity than any other system. Words can easily be remembered, written, said, printed or shared digitally.

ZipZap users can input 3 word addresses into their Loadmaster Extreme™ product. The system will find the best route between 3 word addresses.

“Locations in many parts of the world, like the Republic of Ireland have always been a problem especially for courier, parcel and pallet deliveries. what3words provides me with a solution in our logistics software to the common problem of a lack of a viable postcode system in many countries.” said Norman Bailey from ZipZap, “I see great potential to improve customer satisfaction and our own efficiencies.”

A precise 3 word location combined with the intelligent logistics that ZipZap provide means that people can get to the right places in the most efficient way possible, saving business time and money.