The Mohammed Al Hajji 3 word address sign project
One of the many things we love about our fans is that they often can’t wait to tell others about what3words. In one particularly memorable instance, a Saudi influencer told his hundreds of thousands of followers about us and we decided to create a special offer, just for them.
It started when we noticed a sudden spike in people using our app and map site in the Kingdom of Saudi Arabia, and we didn’t know why. After some investigation, we found out it was caused by a video posted by Mohammed Al Hajji. He had discovered what3words, and knowing that people struggle to communicate accurate locations in KSA, took it upon himself to tell his Snapchat followers about the app.
We got in touch with Mohammed and formulated a plan to give some love back to his community. The Mohammed Al Hajji sign project was born.
In the run-up to Ramadan, Mohammed posted another Snapchat video about what3words explaining why he thought the app would be useful to people in KSA, and showed his very own 3 word address sign. He announced that his followers could also get an exclusive free sign: all they had to do was follow a link to a form where they’d be able to find their 3 word address and request their sign.
The requests started rolling in immediately, and in less than 24 hours, we had reached our limit. As people had filled in their 3 word address, our delivery partners Jak and Aramex were able to deliver the signs straight to their homes.
The signs were produced and shipped, and soon enough, our new fans started showing off their signs on Twitter.