Wine.Pop is a website that lists wineries around the world, a lot of which are in remote locations with no standard addresses. When looking up a winery, people often find that it appears on online maps as a pin in the middle of a big vineyard with no indication as to where visitors should go when they first get there.

Wine.Pop now includes a 3 word address for every winery entrance, making it easy for people to find the front door, first time. For example, ///shard.anchored.excuse is the 3 word address for Wine.Pop’s sample winery in Spain.

what3words is available in 20 languages, so wineries can display their 3 word address in their local language, but visitors can switch it into their native language by clicking on the link provided in the listing and using the what3words online map or app.