Finding a hotel in an unfamiliar environment can be tricky when you don’t speak the language, don’t know the local addressing system and can’t refer to landmarks. For guests travelling for long-awaited holidays or important business meetings, every minute is precious, and getting lost on the way to the hotel can put a damper on the whole trip.

Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands, bringing together 36 brands with 550 hotels in 76 countries. GHA uses a shared technology platform to drive revenue and savings for its member brands. GHA’s award-winning loyalty programme, DISCOVERY, gives over 11 million members exclusive opportunities to immerse themselves in local culture wherever they travel.

To improve the customer experience, GHA now lists 3 word addresses for all member hotels on discoveryloyalty.com. Once customers have a 3 word address for their destination, they can simply type it into the free what3words app and get directions right to the front door. They arrive refreshed and positive rather than anxious and frazzled, and can better enjoy their time off or prep for their meetings.

“It is important for GHA to enrich the experience of our DISCOVERY loyalty programme members at all touch points and- that includes helping our guests find their way to our hotels. what3words is a great, simple solution for us to communicate the location of specific front doors in a customer’s preferred language”, said Folker Heim, Head of Operations.