The positive impact of 3 word addresses on the travel industry have been recognised at the prestigious Global Mobile Awards. what3words picked up the ‘Best Use of Mobile for Travel, Leisure & Hospitality’ award in a ceremony held earlier today at Mobile World Congress in Barcelona.

what3words Growth Lead, Tom Mursell, collected the award

With 39 awards over eight categories, the GLOMO Awards celebrate the greatest achievements and innovations across the mobile industry.

“Our congratulations to all of the winners and nominees of the GSMA’s Glomo Awards at Mobile World Congress this week,” said Michael O’Hara, Chief Marketing Officer, GSMA. “The Glomo Awards truly showcase those companies and individuals that are driving innovation in the rapidly evolving mobile industry.”

For the travel and tourism industries, effectively communicating location is essential. If you can’t tell people where to find you then you simply can’t run your business. what3words is helping hospitality, travel and tourism businesses share the locations of their properties, and travellers explore the world without getting lost.

Indy Guide, the largest community marketplace for local guides in Central Asia, is using what3words to help travellers spend less time getting lost.

The Wayward Post’s online travel guides now list 3 word addresses alongside each featured location. One of the biggest outdoor navigation apps for Android, Locus Map, has enabled 3 word address searches. And Finnemarka is using our addressing system to give fishing enthusiasts an easy way to find over 170 lakes in remote parts of Norway.

Travel apps including Pocket Earth, TripGo, GeoFlyer and TripUGo all support 3 word address searches, making it easier than ever for people to explore the world without getting lost. Airsorted is using 3 word addresses to make renting your place to holiday guests easier, and Landmark Hotels & Suites is using our system to address their award-winning hotels in the UAE, India and Saudi Arabia.