LAFC and BMO Stadium today announced the integration of innovative location technology, what3words, to the club’s digital platforms, enhancing guest experiences and making game days and concert experiences more convenient.

what3words provides a simple way to communicate precise locations. It has divided the world into a grid of 10ft x 10ft squares and assigned each square a unique three-word identifier: a what3words address. Now, BMO Stadium has added the what3words addresses of key locations to the club’s digital platforms. For example, ///spice.dunes.cowboy takes you to the precise location of LAFC’s official team store, LAFC HQ.

“We are proud that LAFC is now the first major league professional sports team in the United States to integrate what3words into our digital ecosystem,” LAFC Chief Technology Officer, Christian Lau said. “This partnership reinforces the Club’s commitment to delivering a cutting-edge, best-in-class guest experience for all guests – including those with accessibility challenges.”

Guests can use what3words to easily find their way to their favorite locations in and around BMO Stadium including food vendors in the Fields LA, entry gates, the official merchandise store LAFC HQ, Fan Fest activations, and concession stands. Guests can also use the what3words app to remember where they parked, to locate their vehicle, or to identify their own immediate location anytime, making it easier to organise meetups with friends, family and other guests at the stadium.

Visit https://www.lafc.com/stadium/what3words to find the what3words addresses for some of the most popular destinations in and around BMO stadium. what3words is available in 60 languages to date, and is free to use via the app for iOS and Android or the online map at what3words.com.

“Using what3words has proven to be an absolute game-changer for venues across the globe,” says Chris Sheldrick, Co-Founder & CEO of what3words . “Guests can find the correct entrances with ease, arrange meet-ups in busy crowds, share their precise locations and even save their parking spots. It’s brilliant to be working with LAFC and we wish the team the best of luck for the rest of the season!”

what3words addresses can also provide assistance for those with specific accessibility requirements, especially guests experiencing low-vision ensuring they can find and share precise locations around the stadium. what3words is a valuable tool for reporting the precise location of incidents and any accidents and can also be used to improve internal operations by providing specific addresses for deliveries.