When guests search online for their hotel location using its street address, a pin drops in the centre of the hotel building. This means that guests have to work out for themselves where the actual entrance is and, with very large hotels such as these, they can have a frustrating time driving around the block, or lugging their suitcase along the street to find the front door.

Starboard Hotels is an award-winning owner and operator of franchised hotels under the world’s leading brands such as Holiday Inn Express, Days Inn, Best Western, Accorhotels and ibis hotels. It now displays a 3 word address for every hotel on its website, allowing its guests to enter the 3 word address into the free what3words app to get directions right to the entrance. They arrive exactly where they need to and enjoy a better experience from the start of their stay.