The what3words Team

We’re hiring: join us!

Chris Sheldrick
Co-founder & CEO

Chris worked in the music business for 10 years, booking bands and managing production for events around the globe. He was constantly frustrated with suppliers not finding site entrances, and bands not finding their way from the hotel to their gigs. Chris tried distributing addresses and GPS coordinates for years but both failed him on numerous occasions. He was certain there was a better way: what3words was born.


Jack Waley-Cohen
Co-founder & COO

Jack led the operations of translation company Lingo24 for eight years. During that time, he led its growth from five home-workers to 150+ staff on four continents. At the same time, his passion for quizzes led to him founding QuizQuizQuiz, the UK’s largest quiz event business. Immediately prior to what3words, Jack was involved in the creation of Property Detective, a service to help people make better decisions about moving home.


Mohan Ganesalingam
Co-founder & Chief Research Officer

Obtaining the top first in the Mathematics Tripos (the ‘Senior Wrangler’) in 2001, Mohan indulged his passion for languages and completed an MA in Anglo-Saxon, Norse & Celtic where he won a university prize for the best results in the Cambridge English Faculty. He went on to do a PhD on “The Language of Mathematics”, winning the Europe-wide E. W. Beth Prize for outstanding dissertations in the fields of Logic, Language, and Information. On the basis of this work, he was selected as a Research Fellow at Trinity, where he spent six years studying language and cognition. Mohan co-designed the what3words system and wrote the subsequent what3words AutoSuggest algorithm. When not working on what3words, Mohan enjoys volunteering with a variety of children’s projects around Cambridgeshire.


Giles Rhys Jones

Giles has spent 20 years in advertising, the last 10 at Ogilvy & Mather Worldwide. Specialising in global digital strategy his clients included Unilever, Dove, IBM, HP, British Airways, Cisco & Philips. With them, he won awards for ground-breaking integrated, digital, mobile, social and outdoor campaigns, and developed a brand-inspired prime time entertainment TV show. He loves taking innovative approaches to help set up teams, divisions and agencies, including Saatchi Vision,, AgencyRepublic, Ogilvy Labs UK, Ogilvy Entertainment UK.


Clare Jones

Clare’s background is in the development and growth of social enterprises, including with London-based impact investment firm, ClearlySo. Her previous experiences include setting up 2nd Chance, which helps young Londoners into work, and working with NGOs in the UK and abroad. She studied for an undergraduate degree in English, with her graduate degree in the Geography Department at the University of Cambridge. Clare also volunteers with the Streetlink project, doing health outreach work with vulnerable women in South London.


James Humphreys

Born and raised in Brussels, James has a research MSc from Durham University in AI and Computer Vision. His first role was at QAS (now Experian), working on address management systems. He has since worked at Ocado, designing and writing advanced analytics systems such as the in-house routing and mapping systems, and going on to lead the Routing Systems team. James then spent over four years in a hands-on role at BP, to become Head of Optimisation and Data Science. In this time, he wrote global logistics optimisation engines, built up an Optimisation team from scratch, and designed machine learning models for decision analytics. James was involved in the early days of what3words back in 2014, when he wrote the first offline implementation of the what3words system. In his spare time, James enjoys swimming and family time on his narrowboat.


Camilla Taylor

Camilla has spent 15 years involved in the development and growth of young companies, on both sides of the finance table. Previously CFO of electric vehicle tech business, Saietta Group, she was responsible for closing over £5m in investment and grants, running a strategic acquisition, and building robust financial systems. Prior to that, she made and managed private investments for an AIM listed £300m clean energy fund. Camilla studied Biological Sciences at Oxford and holds an MBA from London Business School / Columbia NYC. She firmly believes in the role of enterprise and tech to deliver solutions to global problems and enjoys running and nature.


Jons Mottram
Head of Growth

After a degree in Engineering, Jons took his education in mechanics and manufacturing into the world of marketing. Starting out in an East London interior design studio, it didn’t take long for him to realise a mixture of creativity and numbers goes a long way. Next moving to the agency side, he took on selling paid advertising solutions to businesses across Europe, the Middle East and Africa. There, he found his love of reporting, testing and statistical modelling. When not doing numbers based things, Jons enjoys obscure sports, such as stone skimming and lawn bowls, as well as pretending to play the ukulele and cooking mediocre Asian food. He also loves trains, maps, and maps of trains.


Olivia Clasper
Head of Communications

Olivia spent the first 11 years of her career at Ogilvy & Mather, where she grew from a graduate trainee, to EMEA digital lead, to integrated lead on key global clients such as Philips and American Express. She has a passion for all things digital and content, and was a key leader in developing Ogilvy’s innovative branded entertainment, content studio and efficient digital video production capabilities. She serves as Head of Communications at what3words, leading the operations and growth of the company’s PR and marketing efforts. When not in the office, Olivia is typically trying to cross another thing off her fittingly ambitious bucket list. That, or she’s in the gym.


Ivan Pols
Creative Director

Ivan is a Creative Director who likes to make lots of things, from logos and products, to global communication campaigns and greeting cards. He’s had the privilege of working with advertising powerhouses Ogilvy & Mather, and Adam&Eve DDB, creating countless campaigns for global brands including Dove, Audi, KFC, Philips and Unilever. He leads the creative for communication and design across what3words, building a team of very smart people who are creating amazing user experiences across the world. Ivan runs when the sun is shining and draws cartoons when it’s not.


Anne-Claire Blet
Director of Strategic Partnerships

Prior to joining what3words, Anne-Claire spent eight years at the Universal Postal Union (UPU), the United Nations agency for postal services. There, she helped the postal sector innovate, moving them towards more sustainable and efficient operations and ensuring the 200+ Posts rose to environmental challenges. She also fostered social initiatives that leveraged the role of postal services in our communities, using the outreach capacities of the postal network to raise awareness about health issues. She highlighted the importance of postal services when disasters strike and advanced the tools that ensure Posts are prepared for and can recover from natural disasters. Anne-Claire’s passion is in helping businesses with a purpose work.


Alex Perez-Fragero
Director of Product Operations

After six years in finance at Credit Suisse amongst others, Alex took the leap and founded his own startup. Obsessed with efficiency, he developed a European door-to-door multi-modal travel aggregator which compared Air, Rail, Ferry and Coach options. The MVP led him to be asked to join JUMIA Group in Paris to build the first flight aggregator for Africa. He also headed up Business Development for their Hotel vertical, JUMIA Travel. This involved initiating and executing on partnerships with major Pan African MNOs, Banks and Travel entities. When not working you’ll often find Alex trail-running or walking his concerningly aggressive sausage dog, Wilma.


Ashley Marie Cashion
Vice President, USA

Ashley heads up what3words in the US from Silicon Valley, with a focus on developing global partnerships across the automotive, mobility, tech and logistics industries. She joined what3words in 2017 to build strategic partnerships, taking the lead of the Automotive and Mobility team soon after.

Prior to what3words, Ashley spent nine years at CNN International, managing advertising sales across Africa and the Middle East from its London headquarters, with stint in the UAE. She started her career at HGTV (Scripps Networks) in NYC, where she spent almost three years on the advertising sales team. Outside of the office, Ashley can usually be found on a plane or at a mobility event, anywhere from Detroit to London to China! And when she has spare time, exploring California’s great outdoors with her husband


Lyndsey Duff
Country Manager, South Africa

A native Joburger, Lyndsey has spent her entire career promoting the interests of, and opportunities in, South Africa. Most recently she was responsible for inward investment at the South African High Commission UK, after stints at the Palace of Westminster and the South African Chamber of Commerce. She’s a London School of Economics alumna and a self-confessed geography geek. Ask her to name the capital of Honduras.


Uyanga Munkhbold
Country Manager, Mongolia

Uyanga spent six years working for Khan Bank, the largest commercial bank in Mongolia, following her graduation from the University of Humanities. While working with Khan Bank, she also established her own language services provider, Double Check Translation. Uyanga also completed a Master’s degree in International Business at Brunel University London, having been awarded the prestigious Chevening Scholarship by the British Foreign and Commonwealth Office. She is passionate about establishing new innovations and developments in her home country for the benefit of Mongolia. Outside of work she enjoys socialising, meeting new people and making the most of her time with her family.


Amanda Sears
Head of Commercial Finance

Amanda graduated from the University of Cambridge with a degree in Natural Sciences before studying to be a chartered accountant within audit. Since qualification she has worked in rapidly-growing technology startups, including being one of the early employees at SwiftKey, which she saw through to its acquisition by Microsoft. Outside of work, Amanda enjoys running, badminton and visiting far-flung areas of the world to scuba dive or see wildlife.

Georgina Edobor
Head of People

With almost 10 years in HR, Georgina has spent the last 5 years of her career working in advertising for one of WPP’s most prominent agencies. Whilst at university, Georgina took a year out and assumed the role of General Manager at her family’s nightclub in London. She has developed a natural passion for all things business and innovation, particularly where people are concerned. Away from her role at what3words she is fuelled by fast moving objects and seeing the world.


Dami Ige
Talent Acquisition Manager

Dami’s background is in Talent Acquisition and Resource Management. After completing a BSc in Quantity Surveying at University, he decided construction wasn’t his calling and joined an ERP Consultancy handling their in-house recruitment. 7 years on and he has lent his hand to building teams and growing businesses across Finance, Technology and Professional Services. As Talent Acquisition Manager at what3words he is responsible for finding the best professionals to join our journey. Outside of work he can be found with his head in a book or his feet by a ball, always soundtracked by a soul classic or two.


Jamie Brown
Head of Languages

Jamie is a Masters graduate in Applied Linguistics and has previously worked around the world on linguistic, translation and project management contracts, including in Brazil, Kenya and Uganda, as well as coordinating large datasets and editing journal submissions for international research. Time spent away from what3words commonly includes a combination of tennis (playing/watching), music (playing/writing) and camper van travels.


Kathleen Ryan
Head of Engagement

Kathleen has over 12 years experience in brand development. Before joining what3words Kathleen worked at Unilever in Global Marketing on brands including Dove and the Unilever Brand. She has been awarded for ground breaking digital creative and was a key leader in Unilever’s digital transformation. She is joining what3word as Head of Engagement where she will focus her expertise on optimising journeys that unlock opportunities for the business and deliver to consumers. Outside of the office, she takes every chance to soak up the sun and fresh air in all corners of the world.


Rachael Carolan
General Counsel

Rachael’s background is in rapidly growing technology businesses. Rachael studied law at the University of Warwick, with a year abroad at the University of Hong Kong, and trained at global law firm Herbert Smith Freehills. She then spent nearly two years working on a multitude of significant transactions for Accenture before moving to Deliveroo where she saw the business through a period of record-breaking growth and worked on a variety of cutting edge legal issues. Rachael has also worked with a number of other London startups, including GoCardless. Rachael is passionate about the important role that the legal team plays in disruptive businesses. She loves travelling, discovering new music, and feeding her caffeine addiction.


Jo Clark
Head of Business Development Operations

After seven years producing programming for leading UK and international broadcasters, Jo made the jump to the non-governmental sector where she headed up the marketing and communications for Street Child United – using sport to challenge the negative attitudes and behaviours towards street-connected children and homeless youth around the world. Outside of work, you’ll often find Jo enjoying running, playing football, travelling and walking her dog, Moomin.


Josh Wigmore
Product Lead

Josh is an Electronic Engineering graduate and spent over six years with Apple in a number of countries and functions, with the majority spent in Product Marketing, managing product functions such as launch, strategic planning, internal software development, government policies and pricing. Other than wanting to create world-changing products, he enjoys all technology, cars, writing and making music.


Imogen van Zaane
Integrated Producer

After a Master’s degree in Publishing, Imogen spent six years in the weird and wonderful world of fashion quarterly and creative agency TANK magazine producing all things print, digital and video. Two years as Creative Production Director at eg+ worldwide followed and led into the most recent 2 years as Workflow Director at ELLE UK. Throughout the years, the digital revolution within publishing and advertising and the fast-paced fashion industry in constant flux grew her interest in innovation and its ability to contribute to society. In her spare time, she loves to invent recipes, roam around museums, binge-read news, run, and tinker on new projects.


Miriam Frank
PR Manager

Miriam helps startups develop their narrative and tell their stories to the world. With an appetite for disruptive tech, most recently Miriam worked on strategy and creative campaigns for world-renowned brands and emerging fast-growth companies alike. Prior to this, Miriam was one of the first team members at startup Velocity, a concierge reimagined for the digital age. In her time there, she worked alongside a small, dynamic team to develop the brand’s identity and voice from conception to raising more than $30m in venture funding and launching in the U.S. Fun fact – #ThisGirlCodes. Miriam recently completed a coding course at Twitter’s UK HQ.


Pierre Francois
Senior Partnerships

After his studies at Sorbonne and EDHEC, Pierre spent the following three years in Africa. After a stint at the French Trade Commission in Johannesburg as a trade adviser, he joined the Jumia Group for more than two years, working for Jumia Travel in Kenya as a business developer and then leading Jumia’s classifieds businesses in Tanzania and Morocco. This allowed him to develop a strong understanding of e-commerce, customer experience and operations in complex environments. Besides of work, Pierre enjoys playing the drums and refining his cooking skills.


Lily Christensen
Senior Partnerships

Lily comes from the world of SaaS startups, working for a company that improved digital user experiences for brands such as Air Canada, LATAM, CNN and Originally from Sausalito, California, her studies in International Relations and Geography and career in tech have taken her from St Andrews, Scotland, to Amsterdam, New York City and finally London. She is a keen language learner, speaking Spanish and Dutch and a geo-nerd with the nickname LPS for her compass-like sense of direction. If she had been born a few hundred years ago, these talents would have been highly valuable, but in the modern digital landscape she’s using her skills to help people locate beautiful and unique travel destinations via what3words.


Waleed Lakhani
Senior Partnerships

Entrepreneurship has always been second nature to Waleed. While studying at the University of Manchester, he founded his first start-up, a collaboration tool for small teams. Shortly after graduating, he was on to startup #2, providing clean drinking water to rural communities in Africa. Waleed spent two years in San Francisco, participating in the YCombinator Winter Program, followed by a year in New York, expanding the company in the US before returning home to London. As a result of a rather global upbringing, he speaks English, French, and Portuguese. Eager to live on all seven continents, he hopes to one day live in Antartica, albeit briefly.



Tom Blaksley
Partner Launch Manager

Tom graduated from Cambridge University where he read Arabic with French and Spanish. During this time, he spent a year living in Oman writing his thesis on Islamic Finance. He has since dabbled in a range of industries, comprising stints in asset management, political consultancy, corporate intelligence, and a period on the British Council’s Middle East desk. Having taken every opportunity to backpack his way around the world and having spent the majority of these trips hopelessly lost, Tom felt he had no choice but to join the what3words team.


Geordie Palmer
Local Market Programme Director

After graduating from Bristol University in French and Spanish, the first thing Geordie did was drive to Mongolia. He got as far as Kazakhstan. Not disheartened by the adventure, he went on to found and sell a backpacking app providing off-the-beaten track suggestions and tips. Prior to joining what3words, Geordie worked at a VC firm uncovering some of Europe’s future technology giants.


Zolzaya Chultembat
Local Partnerships Manager, Mongolia

Zolzaya joined what3words after reading her undergraduate degree at Ritsumeikan Asia Pacific University, Japan. While at university she worked on Japan’s first international business case competition. She also held the position of action plan executor at World Merit , tackling UN Sustainable Development Goals. In her spare time, she likes to listen to podcasts, practice yoga and hang out with her grandmother.


Zama Nkosi
Partnerships Manager, South Africa

Having lived in Geneva, London and Brussels, Zama is now putting down roots in South Africa to help build an ecosystem for what3words. Zama previously worked with Danish companies to support their market entry in South Africa, and prior to this, spent three years in Brussels working in European public affairs with companies in the environmental space. Zama completed her Master’s degree in International Political Economy at the London School of Economics. She is a foodie at heart and adores Italian and Indian cuisine.


Gigi Etienne

Gigi is half-Colombian, half-French and studied Politics and International Studies at the University of Warwick, UK – with one year at the University of California, LA. Gigi started her career in tech by co-founding a Fashion startup aimed at helping emerging fashion designers launch their first collections. She also worked as an early-stage crowdfunding investor at Seedrs and graduated from the New Entrepreneurs Foundation in 2017. In her spare time, Gigi likes cycling, travelling, going salsa dancing, hugging dogs and practicing the capitals of the world.


Will Johnston
Technical Operations Manager

After graduating from Oxford University, Will threw caution to the wind and set off to cycle around the world. Over two years, 30,000 miles, 42 countries and countless punctures later, he returned home, legs aching, to dive into the London tech scene. He worked for two years leading the expansion of a fast-growing travel startup before moving on to join the what3words team. Besides work, Will enjoys almost every kind of outdoor activity and hopes to adventure in South America sometime soon.


James Cochrane
Business Development Assistant

James finished studying History at Bristol University with a strong desire to work abroad and keen to be involved in impactful business. He first came across what3words that summer while driving around Tanzania and knew it was the company for him. Having dropped his previous plan to move to Chile, he started at what3words in January 2018. Besides work, James enjoys being outdoors at home in Scotland, travelling, and struggling to play his bagpipes.


Laura Inge
Business Development Assistant

Laura joined what3words with a background in project development, event co-ordination and production experience. She studied History of Art at the University of Cambridge, before dabbling in journalism as a Researcher for The Week magazine. With an appetite for international experience, she moved to Hong Kong and worked for an educational NGO as well as the Design Trust, for which she set up art festivals and educational events across the city. Outside of work, Laura volunteers with My Body Back, a UK charity supporting victims of sexual assault, and also helps lead The People’s Film Club, which screens monthly documentaries in aid of grassroots charities.


Matt Grose
Business Development Assistant

Matt joined what3words as an International Business graduate from the University of Portsmouth. Prior to this, Matt helped Uber grow its ride-sharing operations and driver support across the South of England. Matt previously interned with online food delivery platform, foodpanda, where he specialised in operations and logistics. He spent a year of his university studies in Valencia, Spain, and is a fluent Spanish speaker. Outside of work, Matt enjoys playing football, discovering new places, and keeping his finger on the pulse of the latest tech news.

Richard Lewis
Consultant, Travel and Tourism

After hitchhiking to Afghanistan from London, via an unplanned few months in the Greek Islands, Richard had caught the travel bug. He has now spent over 35 years in travel, hospitality and service industries visiting 85 countries for business and pleasure. Senior roles have been held at Preferred Hotel Group, CNN International, Forte and Le Meridien Hotels, FPP, Best Western and JA Resorts & Hotels. He has a deep understanding of digital transformation and disruptive innovation after helping to pioneer changing travel booking patterns with WorldRes in the late 1990s and launching Clickworker’s crowdsourcing platform in the UK in 2010. Along the way, he invented a word game, launched by Hasbro as Boggle Master.


Charlie Wilson
Account Manager

Charlie studied Geography at Durham University, which partly involved mapping the best areas to plant vineyards in South East England. Before joining what3words, he spent time in the drinks, events and business intelligence industries, working closely with some of the world’s largest organisations. As a keen runner, Charlie enjoys exploring the streets or paths of any place he finds himself. Based in London, his home is identified by the ever-changing variety of flags that adorn his garden flagpole or the sound of friends and family over for a meal.


Gregoire de Chavanes
Partnerships Manager

Gregoire studied Business Management at EDHEC Business School in Lille, France. After working in project management in both Belgium and Chad for an Environmental Services Consultancy, he dove into the world of e-commerce at Jumia Group as Country Manager for classifieds ads in Madagascar. During this time, as well as spending a year in Mexico, Gregoire became familiar with the problems of addresses in different parts of the world. Having realised that he could not rely on his own sense of direction to help him find his way, what3words was a natural fit.


Sophie Pownall
Partner Marketing Manager

Australian by birth, Sophie made the move from Melbourne to London several years ago to pursue her passion of working in a global marketing team with various countries and cultures. Having graduated in 2013 with a Master of Commerce in Marketing, she has since worked within teams of some of the largest global brands in beauty and automotive, including Daimler Mercedes-Benz, helping them win awards for creativity and effectiveness. In her spare time, she likes to fill her day with activities. In the mornings you may find her riding in Hyde Park exercising the Household Cavalry horses (even in the depths of London winter), at the gym or in a yoga class. In the evenings she enjoys walking or cycling home (anything to avoid the tube!) and learning Spanish.


Khulan Bat-Erdene
Local Marketing Manager, Mongolia

Khulan is a creative thinker who is always learning. She holds an MBA from the Graduate School of Business, Ulaanbaatar. After completing her studies at the Technical University of Dresden, Khulan began her career as a Project Coordinator at an international trade fair organisation in Mongolia where she became a problem solver for clients. Plagued with a poor sense of direction, Khulan feels she has found the perfect role at what3words. Away from work Khulan likes to spend her time with family and friends and enjoys binge-watching TV shows. She is also a keen karaoke singer and basketball enthusiast.


Michelle Dunn
Global Marketing Manager

Michelle started her career working at creative agencies in London, where she ran client services for both global and domestic brands. After seven years, she made the move in to the non-governmental sector, where she joined the brand team at Save the Children and ran their humanitarian and conflict communication campaigns. Outside of work Michelle is often found at the gym, trying out a new recipe or travelling. She also takes part in a local mentoring scheme to help children get a better start at school.


Jane Stephenson
Partner Marketing Manager

After studying Geography at the University of Cambridge, Jane spent the next eight years working in advertising. She spent the majority of this time at independent agency, Creature of London, where she was part of the management team, led the account handling department and headed up key client relationships. In her spare time, you’ll mostly find Jane travelling, making curries or attempting to master any new craft she can get her hands on, from screen-writing to pot-throwing.


Altjin Byambatsogt
Business Development Associate, Mongolia

After studying for her degree in Business Management at Mongolia International University, Altjin worked in the tourism sector for a year, which she followed with an internship at the Mongolian National Commission for UNESCO. She loves travelling and challenging herself, and last year combined her passions to embark on a five-week solo trip to South East-Asia. In her spare time, Altjin enjoys hiking and reading books.


Jamish Vekeria
Product Growth Manager

Jamish is passionate about building products that can improve lives and enhance our experiences. Whilst reading Economics at university, he developed the app ‘Who’s Out?’ to digitalise student nightlife before combining his interests in sport and technology to help launch the fantasy football app ‘SportHero’. Since then he has launched and scaled Uber across the South Coast and went on to become the Head of Safety for their UK operations. Jamish is an alumnus of the New Entrepreneurs Foundation and enjoys mentoring students hoping to begin their careers at startups.


Hugo Winn
Growth Analyst

Hugo studied at Durham University and studied his Master’s degree from at the London School of Economics. He is passionate about technologies that radically improve people’s lives. Prior to joining what3words, Hugo was an advisor to the CEO of a major communications firm working in London and Washington DC. He is a contributor at the Huffington Post and has written for LSE Business Review, New Statesman and CapX. In his spare time Hugo is a keen saxophonist and cyclist.


Davide Piasentin
Growth Data Analyst

Davide has a Master’s in Computer Science from ParisTech, and, after living in Brazil and working in Germany, he has since settled down in London. Passionate about language and travel, he always wanted to work in a disruptive industry. Prior to what3words he worked in the ad tech industry for three years where he learned how to transform billions of logs into actionable insight, advising app clients such as Spotify and Careem. When he is not in the office he is most likely to be found somewhere in the world climbing mountains.


Jerome Buisson
Growth Marketer

Following his degree in Japanese Studies and Business, a Masters in General Management and a year studying in Japan, Jerome worked in Paris where he specialised in digital marketing for pharmaceuticals. His expertise in paid advertising led him to London to help scale the leading UK golf company in European markets.

When he isn’t on paid channels, you can find him reading science fiction, practicing muay thai or exploring the most original local events. Having experienced issues with current addressing systems, Jerome decided to join what3words to help the team tackle this global challenge.



Cornel Riviere
DevOps & Tech Support

From a young age, Cornel enjoyed breaking down computer hardware only to fix it again and recalls his first OS being MS-DOS and being able to access basic games without a GUI. After gaining a degree in Multimedia Technology, Cornel joined startup company Flubit where he established his status as the ‘go to’ for all things technical. He joins the what3words team as our in-house Technical Support expert, where he is keen to explore his passion for hardware configuration, infrastructure and technical problem-solving. In his spare time, Cornel enjoys playing football and dabbling in cryptocurrency, which he believes to be the future!


Luke Mears
Product Manager

Luke is passionate about building great experiences and solving problems. He studied Digital Art and Technology at Plymouth University, which allowed him to experiment with emerging technologies and develop in an artistic and conceptual environment – without growing a beard. Since graduating, Luke has worked across property, security, healthcare and fintech. Outside of work, you can find Luke on the coast somewhere SUPing or windsurfing, with the occasional climb thrown in when on dry land!



Andy Currie
Product Owner

Andy spent 10 years working in the geospatial field after studying for a Master’s in GIS at the University of Leeds. During the last seven years, he has focussed on the development and product management of numerous exciting and cutting-edge web mapping apps. Andy worked for Newgrove for five years first as a developer before moving into product management of their core product Periscope. More recently, Andy worked at Atkins as a Product Manager within their Digital Engineering team. When not playing with technology and maps, Andy loves playing racket sports, running and cycling.


Maddalena Andriolo
Management Accountant

Maddalena has been working in accountancy for the last five years with both UK SMEs and corporates, having spent her early career in Italy working with a local bank. She has a first-class honours degree in International Business Studies and is currently completing the ACCA qualification. She is excited about the opportunities to incorporate what3words in daily life. In her spare time she loves roller-skating with her daughter, and getting beaten by her sons at football!


Chloe Day
Operations Project Manager and Accounts Payable

Chloe has been working for what3words since 2013, and in her years with the company has performed a dizzying array of tasks for the operations and marketing departments. Currently, her role focuses on keeping many of the core aspects of the business running smoothly, from day-to-day accounts to customer support, translation requests and helping ensure the team are a set of happy campers. She holds a Master’s degree in Chinese history, and enjoys horse riding and reading all the books.


Leon Yarnie
Search Marketing Manager

Leon has a impressive background in digital marketing, with a focus on organic search. He has spent the last eight years working with big brands including River Island, HSBC, Land Rover and the BBC, as well as working with start-ups such as Wonga and Music Magpie. Outside of the office, he likes sports, cars and travel, but spends the majority of his spare time recovering from football injuries, as semi-professional football takes its toll. As he says, ‘it’s probably a sign to retire!’


Howard Blanchard
CRM Manager

Howard has nearly 20 years of experience across digital marketing, specialising in delivering awesome customer experiences, building retention and brand loyalty. He has worked across a spectrum of industries, from telecoms to retail and non-profit. He led Haymarket’s transition from traditional to digital marketing for publications including Management Today and Marketing Week. Spending four years at The Football Association, he project managed the first England World Cup mobile app, its campaigns and nationwide pilot. Howard shares his knowledge of marketing at CRM events and with charity projects in Malawi on ‘go-to-market’ strategies. His creativity is fuelled by his love for reading and his passion for flying drones led him to discover what3words.


Oliver Hastings
Executive Assistant

Oliver began his career in the restaurant industry, training to be a chef in his hometown, Oxford. Then, ditching the whites for a shirt and tie, he moved on to head-up front of house. Work took him to Manchester, where an unexpected change of course led him to study Fashion. After completing his first degree, he then moved to London and enrolled in a top school perfecting the craft of Fashion and Bespoke Tailoring. Straight after he secured a job at the infamous fashion house Alexander McQueen and has since worked for some of the most prestigious brands in the creative industry. Looking for a new and interesting challenge this led him to what3words, working alongside CCO Clare Jones. In his spare time he likes to take his dog Archie for long country walk, entertain friends with his cocktail making skills and work on his ‘summer body’ in the gym all year long.


Kate Horsfall
Executive Assistant

Prior to joining what3words, Kate worked at a school for eight years, supporting children with learning difficulties as well as working as the school’s Charity Coordinator. Following her interest in geo-politics and social and economic development, she went on to study Development and Globalisation at Birkbeck, University of London. Outside of work, Kate loves travelling, watching documentaries, yoga and trying new food.


Simon Barnett
Lead Software Engineer

After completing his Computer Science degree at Kent University, Simon joined BT as part of their graduate intake. Over the next six years he worked in several areas of the business, with a focus on testing and diagnostics. Simon developed numerous analytics systems for the detection and classification of line faults, two of which resulted in patents. Simon then spent three years at digital solutions provider, NetXtra, where he undertook the role of Senior Developer, before going on to become their hands-on Head of Development, leading their team of developers and project managers. Outside of work, Simon spends his time following Charlton Athletic, and walking Rory, his Jack Russell Terrier.


Mike Freeman
Software Engineer

Mike has an LLB in Law and European Legal Systems and an MSc in Computer Science, both from the University of East Anglia. He spent four years working in CRM integration for digital solutions provider, NetXtra, followed by three years as a Java Developer, before spending a year as Lead Java Developer. In his spare time, Mike is an Ipswich Town season ticket holder, enjoys running and going to the gym.


Florence Mukoro
Traffic Manager

From a career that began with eight years with The Discovery Channel, Florence went on to lead print, video and digital production studios within the advertising space. Relationship focused, she enjoys building long lasting colleague, client and agency partnerships. When she isn’t managing internal workflow at what3words, Florence enjoys being a dedicated mummy and fitting in the odd spin class, when she can.


Benoit Prunier
Social Marketing Manager

After a Master’s degree in International Communications Strategy from the University of Burgundy and a short stint as a journalist in China, Benoit made the move to London where he spent over 10 years working in top digital, social and content agencies managing clients such as Unilever, Toyota, Vodafone and HP. When not on social media, he can be found roaming around museums, watching a film at the cinema or travelling the world in pursuit of the perfect cinnamon bun.


Laura Magee
Office Coordinator

Despite being at the start of her career, Laura has worked in a multitude of job roles. From working as a Creative in advertising in London and Turin, Italy, to vegetable packing at a wonky fruit and veg delivery service, she can turn her hand to anything and everything. As Office Coordinator, Laura keeps the cogs turning at what3words – as well making sure that we never run out of biscuits. Outside the office, you’ll find her listening to Desert Island discs, figure skating or working on her new, top secret business idea.


Iannish Posooa
Senior Product Designer

Iannish has lived and worked in five different countries. He has nine years of design experience accumulated from multiple large broadcasters to include ITV and the BBC. He also has experience in smaller startup environments, including agencies and the music space. Before joining what3words, Iannish led the Commercial Design team at Time Inc. In his spare time, he enjoys bouldering, tennis, attempting to play the guitar and designing obscure indie games.


Sunny Bhogal
UX Designer

Sunny moved from Birmingham to London for his post graduate in Critical Thinking and Media Communication. Before joining what3words he worked with the Illusionist Derren Brown, promoting his Trick or Treat series as well as with brands including T-Mobile, The Savile Row Company and Squawka LTD. Sunny has a passion for all things design, technology, international relations, reading and boxing.


Anna Iannone
UI Designer

Anna discovered her love for art at a young age, which led her to build her current background in academic art. After achieving her Bachelor’s degree in New Technologies at the Academy of Fine Art in Naples and qualifying as Graphic and Web designer, Anna worked in both London and Salerno, Italy, as a graphic and digital designer. Her passion for tech and design has brought her to take on her next challenge as UI and UX designer at what3words. When she’s not designing or sketching ideas, Anna likes exercising, reading, watching documentaries, learning new languages and salsa dancing.


Rachael Holborn
Language Project Manager

Rachael has a First Class Master’s degree in Theoretical and Applied Linguistics from the University of Cambridge. Having focussed on the semantics and pragmatics of language, her research and resulting theory of politeness lead to a key note speech at a recent linguistic conference in New York. Outside what3words, she typically spends her time running and watching documentaries.


Maiju Nurminen
Language Project Manager

Maiju’s background is in project planning and coordination, and before moving to London she had a key role as the coordinator of a major educational reform project in the University of Helsinki, Finland. A keen language geek, Maiju is armed with a Master’s degree in English Philology from the University of Helsinki where she also studied Communication and Social Psychology. Outside of what3words, Maiju enjoys long walks and talks, aerial acrobatics, and spoiling her friends with good food.


Sam Wells
Languages Project Administrator

Finishing school with no idea what to do, Sam spent a year in Salamanca, Spain, where he developed a deep interest in meeting people from all over the world and cross-cultural communication. He returned to the UK to study Italian and Spanish at the University of Manchester and spent year studying in Ferrara, Italy. He is excited about what3word’s potential to positively impact lives across the world. Outside of work, Sam loves travelling, animals, Indian food and techno music.


Toby Dathan
Languages Project Administrator

Toby had an international upbringing, living in five countries before the age of 20, which inspired his fascination for languages and travel. He pursued his interests by studying French and Linguistics at Lancaster with a stint in Switzerland (country number six), followed by a Master’s degree in Language Evolution in Edinburgh, Scotland. Toby worked as a freelance translator throughout his time at university and joined what3words shortly after graduating. He can often be found reading or lecturing to people who aren’t that interested about the more obscure corners of academic linguistics.


Ria Hearse

Ria has worked as a Graphic Designer for four years, gaining experience working in top design studios in Hong Kong and Australia. Prior to her design career, Ria worked as a leader in one of Australia’s leading general insurance companies. While completing her diploma in Design, Ria found time to pursue her love of the great outdoors and photography. Recently Ria moved to London keen to tackle a new creative challenge, which she is keen to explore at what3words.


Maddie Taylor

Maddie has a BA in History and Spanish and an MA in Creative Advertising. She has followed her passion for words, languages and creativity to places as far-flung as Morocco and Guatemala, working in tourism, education and NGOs. Maddie joined what3words after three years as an advertising creative and is the only team member without an address – she lives on a canal boat.


Adriano Sganzini
Junior Designer

After gaining qualifications in Photography and Creative Advertising, Adriano began working in the advertising industry. He then followed his passion for new experiences and joined the what3words team. As Junior Designer at what3words, Adriano works in a variety of different areas, from design to editing, photography and film. He is excited to continue developing his talents in these areas and to cultivate his skills in realising new ideas at speed. Outside of work, Adriano lets his mind travel and challenges himself every day by exploring different ideas and experimenting with new tools.


Edwina Khayat
Junior Copywriter

Edwina moved to London from Lebanon to study Anthropology at UCL. A lifelong voracious reader, she wrote her dissertation on Singaporean ghost stories, then went on to work in creative agencies across Europe. Edwina believes in the power of good ideas and is thrilled to be part of what3words’ journey to change the world. To find her, follow the trail of books.


Ken Coy
Senior Motion / Video Designer

When Ken watched the Stanley Kubrik masterpiece Space Odyssey as a boy, he knew what he wanted to do. Fast forward and he’s created Motion Graphics with and for the BBC, Sky Media, ITV, Channel 4, Sony Entertainment, ROH, Bloomberg TV and most of London’s top West-End shows, galleries and museums. He says, ‘video is the new vernacular’, so combining his love of graphics with engaging narrative storytelling for what3words is his new passion. Ken is a keen tennis player and overall fitness enthusiast who winds down with jazz from that pivotal era of the late fifties.


Sharon Darwish

Sharon is a Neuroscientist turned writer. Since graduating from King’s College London, she has put her hand to writing for a variety of sectors, developing everything from medical educational material to science blogs for the Guardian, journalistic pieces for investors and traders, and tech B2B. When she isn’t writing, you can find her running, reading or baking the most complex cupcake recipe she can find.



Alessio Pace
Junior Motion Designer / Editor

Mograph is Alessio’s lastest obsession which began as soon as he touched down in the UK. After a crash course in Motion Graphics at Escape Studios, he was offered work experience at MPC, where he worked alongside the best artists in town. Despite enjoying his time as a freelancer, he has jumped on board what3words where he now has a permanent home, convinced this is the perfect place for him. Passionate about design and old movies. Not only will you find him in the kitchen at parties, but he’ll probably be whipping up a new recipe there too!


Caitlin Robbins
Associate Marketing Manager

Prior to what3words, Caitlin worked at the Microsoft Ventures and MassChallenge startup accelerators where she supported startups to drive innovation. Previously, as Cloud & Student Audience Manager at Microsoft UK she managed its largest global student technology competition, The Imagine Cup. Caitlin graduated from the 2018 class of The New Entrepreneurs Foundation and was nominated by The Guardian as one of their ‘Renegade professionals’ to watch. In her spare time, she can be found tackling long distance sporting events or experimenting in the kitchen with a range of innovative healthy snacks.

Zolboo Dashmyagmar
Local Partnerships Manager, Mongolia

Zolboo achieved her International Business Management degree at Mongolia International University, spending a year of her studies as an exchange student in Korea. After her degree, Study of the US Institutes awarded her the opportunity to represent Mongolia in a US Adaptive Women Leadership programme. She went on to spend almost three years as Sales and Events Coordinator in the high-end hospitality industry, handling international and intergovernmental conventions as well as corporate and social events. Zolboo also served as a leading youth advisor for over two years for the United Nations. Creative and detail-oriented, she is passionate about social enterprises promoting sustainability and empowering women in business. In her spare time, she enjoys volunteering, singing and spending quality time with her loved ones.

Dul Zorigoo
Business Development Associate

Dul was born in Ulaanbaatar and raised in London. He studied International Relations at the University of Ghent, Belgium, followed by International Economic Relations at the National University of Mongolia, where he led the Product and Business team at the MIT Global Startup Labs. He is a self-taught UX and Product designer, and interned at the United Nations Development Project. There, he worked on Branding and Communications for the Activated2030 Youth Entrepreneurship Project. Before joining what3words, Dul worked on the Product team at ITZone, developing and modernizing ERP products. Outside of work, he is usually discovering new music and experimenting with new ideas.

Khongorzul Otgonbayar
Business Development Associate, Mongolia

Khongorzul studied International Relations and Peace Studies at Ritsumeikan Asia Pacific University, Japan. During her final year, she organised the first ever INITIATE Business Case Competition with students from the universities of Kyushu Island. She has worked as Foreign Relations Officer at a mining supplier company and more recently worked on the ongoing Underground Project of Oyu Tolgoi LLC Mongolia, one of the world’s largest known copper and gold deposits. Khongorzul is an innovative tech enthusiast, and in her spare time loves listening to motivational podcasts and reading articles about self-development.

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