Hard & Ware uses what3words to provide a better customer experience

Many e-commerce companies including Hard & Ware, are using what3words’ innovative addressing solution to reduce failed deliveries and improve the customer checkout experience.

Hard & Ware

Hard & Ware design and manufacture high-end door handles and other interior objects. It delivers to customers globally, so it’s important that it can capture its customers’ most accurate address regardless of where in the world they live. 

Many customers now provide their what3words address at checkout. It gives them the reassurance that their products will be delivered exactly where they want them. It’s great for Hard & Ware too as their staff know customers are happy and delivery drivers can always find the front door. 

‘With what3words, we can find our customers’ projects anywhere in the world which helps us provide a better service.’ – Hard & Ware


What is what3words?

what3words has divided the world into a grid of 10ft squares and given each square a unique address made of 3 random words – a what3words address. For example, ///griddles.starry.clouds is a spot on the coast of Lake Michigan. E-commerce customers can look up their what3words address on the free app or at what3words.com and use it to order deliveries to an exact 10ft square location. 

How does it work for e-commerce?

With millions of people already using what3words, e-commerce companies are seeing the value of adding a what3words field at checkout. This not only increases customer satisfaction but improves business efficiency by reducing the number of lost parcels and ‘Where is my order?’ queries — which are costly and time consuming to resolve. 

Customers find the what3words address for their doorstep or safe place — some customers will already have the app downloaded and know their precise what3words address.

Once at checkout, customers can enter their what3words address into an optional field. 

It’s free to add a what3words address entry field to your checkout page using plugins for most major e-commerce platforms including WooCommerce, Shopify and more.

E-commerce development agencies like Dazze Studio (who work with Hard & Ware) are also encouraging clients to install plugins so they can get started with what3words quickly and easily.