Langham Brewery delivers to rural customers easily with what3words
Many e-commerce companies including microbrewery Langham Brewery, are using what3words’ innovative addressing solution to improve the customer checkout experience and reduce failed deliveries.
Langham Brewery is an independent, steam-powered microbrewery in the South Downs National Park. Due to its location, many of its customers live rurally where postcodes cover large areas.
Many customers now provide them with their what3words address. It gives them the reassurance that their beverages will be delivered exactly where they want them. It’s great for Langham Brewery too as their staff know customers are happy and delivery drivers can always find the front door.
What is what3words?
what3words has divided the world into a grid of 3 metre squares and given each square a unique address made of 3 random words – a what3words address. For example, ///baths.animal.festivity is a spot on the Seven Sisters walk in the South Downs. E-commerce customers can look up their what3words address on the free app or at what3words.com and use it to order deliveries to an exact 3 metre square location.
How does it work for e-commerce?
With millions of people across the UK already using what3words, e-commerce companies are seeing the value of adding a what3words field at checkout. This not only increases customer satisfaction but improves business efficiency by reducing the number of lost parcels and ‘Where is my order?’ queries — which are costly and time consuming to resolve.
Customers find the what3words address for their doorstep or safe place — many customers will already have the app downloaded and know their precise what3words address.
Once at checkout, customers can enter their what3words address into an optional field.
It’s free to add a what3words address entry field to your checkout page using plugins for most major e-commerce platforms including WooCommerce, Shopify and more.
Find out more about how what3words is helping e-commerce companies and how you can get started here.