The Stroud Wine Company uses what3words for a better customer experience

Many e-commerce companies including independent wine and spirit merchant The Stroud Wine Company, are using what3words’ innovative addressing solution to improve the customer checkout experience and reduce failed deliveries.

The Stroud Wine Company

The Stroud Wine Company provides a range of international wines, beers and other beverages to its online customers. They added a what3words field at checkout so customers could specify precise delivery locations. 

They strongly recommend that customers provide them with a what3words address to make deliveries as seamless as possible.

‘We often deliver to houses with no names or numbers, up steep footpaths, along ancient tracks, or hidden in the valleys. Just adding [a what3words address] will mean we can get straight to the front door, even in the dark!’ The Stroud Wine Company

What is what3words?

what3words has divided the world into a grid of 3 metre squares and given each square an address made of 3 random words – a what3words address. For example, ///golden.awards.different is a spot in Stroud town centre. E-commerce customers can look up their what3words address on the free app or at and use it to order deliveries to an exact 3 metre square location. 

How does it work for e-commerce?

With millions of people across the UK already using what3words, e-commerce companies are seeing the value of adding a what3words field at checkout. This not only increases customer satisfaction but improves business efficiency by reducing the number of lost parcels and ‘Where is my order?’ queries — which are costly and time consuming to resolve. 

Customers find the what3words address for their doorstep or safe place — many customers will already have the app downloaded and know their precise what3words address.

Once at checkout, customers can enter their what3words address into an optional field.

It’s free to add a what3words address entry field to your checkout page using plugins for most major e-commerce platforms including WooCommerce, Shopify and more.

Find out more about how what3words is helping e-commerce companies and how you can get started here.