This online bicycle retailer uses what3words to build good customer relationships

Many e-commerce companies including bicycle shop Rule #65, are using what3words’ innovative addressing solution to reduce failed deliveries and improve the customer checkout experience.

Rule #65

Rule #65 is an online bike store selling bicycle parts and accessories to customers across the UK. As a family run business, it’s important that operations run smoothly without any delivery delays or lost parcels — which can be expensive and lead to unhappy customers.

Many customers now provide their what3words address at checkout. It gives them the reassurance that their products will be delivered exactly where they want them. It’s great for Rule #65 too as their staff know customers are happy and delivery drivers can always find the front door.

‘what3words helps our deliveries get to the right location, which speeds up our delivery process and helps us build good customer relationships. It is vital in delivering orders to customers who live in remote areas. Receiving a customer’s exact location cuts down on returns due to delivery errors.’ – Neil Spinney -Rule #65 Ltd

What is what3words?

what3words has divided the world into a grid of 3 metre squares and given each square a unique address made of 3 random words – a what3words address. For example, ///historic.comedy.rocket is a spot in Wincanton, Somerset where Rule #65 is based. E-commerce customers can look up their what3words address on the free app or at and use it to order deliveries to an exact 3 metre square location. 

How does it work for e-commerce?

With millions of people already using what3words, e-commerce companies are seeing the value of adding a what3words field at checkout. This not only increases customer satisfaction but improves business efficiency by reducing the number of lost parcels and ‘Where is my order?’ queries — which are costly and time consuming to resolve. 

Customers find the what3words address for their doorstep or safe place — many customers will already have the app downloaded and know their precise what3words address.

Once at checkout, customers can enter their what3words address into an optional field. 

It’s free to add a what3words address entry field to your checkout page using plugins for most major e-commerce platforms including WooCommerce, Shopify and more.

Find out more about how what3words is helping e-commerce companies and how you can get started here.