Village Maid Cheese uses what3words to deliver a better customer experience

Many e-commerce companies including Village Maid Cheese, are using what3words’ innovative addressing solution to reduce failed deliveries and improve the customer checkout experience.

Village Maid Cheese

Village Maid Cheese is an award-winning artisan cheese producer based in Berkshire. It has customers across the UK, many of them living rurally where postcodes cover large areas.

Many customers now provide their what3words address at checkout. It gives them the reassurance that their cheese will be delivered exactly where they want it. It’s great for Village Maid Cheese too as their staff know customers are happy and delivery drivers can always find the front door. 

‘Many of our customers live in rural areas where road names are unclear. Using what3words to pinpoint the exact location of a customer’s house has become invaluable.’ – Village Maid Cheese

What is what3words?

what3words has divided the world into a grid of 3 metre squares and given each square a unique address made of 3 random words – a what3words address. For example, ///amid.hawks.icons is the location where Village Maid makes its cheeses. E-commerce customers can look up their what3words address on the free app or at and use it to order deliveries to an exact 3 metre square location. 

How does it work for e-commerce?

With millions of people already using what3words, e-commerce companies are seeing the value of adding a what3words field at checkout. This not only increases customer satisfaction but improves business efficiency by reducing the number of lost parcels and ‘Where is my order?’ queries — which are costly and time consuming to resolve. 

Customers find the what3words address for their doorstep or safe place — many customers will already have the app downloaded and know their precise what3words address.

Once at checkout, customers can enter their what3words address into an optional field. 

It’s free to add a what3words address entry field to your checkout page using plugins for most major e-commerce platforms including WooCommerce, Shopify and more.

Find out more about how what3words is helping e-commerce companies and how you can get started here.