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Brand Name

To make any use of our marks in a way that is not covered by these guidelines, please contact us and include details, ideally with mockups, of intended use.

1. In text formats the brand name when written is what3words – no spaces, no capital letters, not translated. Never what 3 words, What3Words, What3words etc.

The brand is uppercase only when using the logo word mark or full logo.

If you wish to use the brand name what3words alongside the name of your application, the following are allowed and recommended:
[application] with what3words
[application] for what3words
[application] powered by what3words

2. Never abbreviate what3words. “w3w” or “W3W” are incorrect.


3. Reference to 3 words in the context of what3words or a 3 word address – no capitals, no hyphen. The brand name is never three words, 3 Words, 3-words etc..
It can be translated – e.g. Spanish: 3 palabras; French: 3 mots; Russian: 3слов(а).
Please contact us for the official translations.

4. Reference to a 3 word address or 3 word addresses – no hyphens, no capitals. Never 3 words (plural of “word”) address(es).
The following are acceptable alternative uses in both singular and plural (though never plural of “word” in this context): 3 word location, what3words address, what3words location.

5. The syntax of a 3 word address is ///word1.word2.word3 or ‘e.g. ///table.lamp.chair’ – all lower case, 3 forward slashes, dots between words, no spaces, no commas. Never Table.Lamp.Chair, table lamp chair, Table,Lamp,Chair, TableLampChair etc.


what3words Logo

Download logos & pins

You may use the what3words word mark or map symbol as part of the visual branding of your product, for example in promotional material or as part of the logo or icon of your product. However, the what3words logo must be clearly subordinate to the primary branding of your product, and in such a way that there can be no confusion that your product is an official what3words product.


The what3words logo should have clearance space on all sides, equal to the height of the what3words “3”. No other elements (text, images, other logos, GIFs, etc.) can appear inside this clear space.

The logo can appear in white over picture or colour as long as it is clearly visible.



3 word address and map symbol

The what3words map symbol indicates a 3 word address. This helps the user identify a 3 word address visually or where an input field requires a 3 word address.

The symbol always appears at the beginning of the 3 word address. In English it is on the left, in Arabic it is placed on the right. The preferred size of the symbol is the 3 strokes are the same height as the typography “x height”.

The map symbol can be displayed in your brand colours as long as it’s easy to see.

The 3 word address symbol should always be used when displaying a 3 word address.

When indicating a 3 word address location on an image use the call out graphic. This includes the symbol, address and area name, and a line that connects the location to the address. Please make sure it’s legible.




Download colour scheme

Source Pro Sans for titles

Light Grumpy wizards make toxic brew for the evil Queen and Jack.
Regular Grumpy wizards make toxic brew for the evil Queen and Jack.
Semibold Italic Grumpy wizards make toxic brew for the evil Queen and Jack.

Source Pro Sans for body

Regular Grumpy wizards make toxic brew for the evil Queen and Jack.
Semibold Grumpy wizards make toxic brew for the evil Queen and Jack.

what3words powers

Find out how to use what3words in your business:

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