what3words Gains Significant Traction Across the US, Revolutionizing Location Communication
March 2025, London, UK – The United States, a vast and diverse landscape, presents unique challenges when it comes to accurately and efficiently communicating locations. Traditional street addressing systems often fall short in urban environments, rural regions, sprawling campuses, large venues, and remote places like beaches and fields that may not have an address at all. These shortcomings can lead to confusion, delays, and in emergency situations, even endanger lives. Recognizing these limitations, an innovative location technology, what3words , has emerged as a powerful solution, rapidly gaining momentum and finding increasing adoption across various sectors within the US. This technology offers a simple yet precise method of identifying any location using a unique combination of just three words, transforming the way people, businesses, and emergency services communicate and navigate.
The Technology Behind what3words
what3words is a global addressing system that has divided the entire world into a grid of 10ft x 10ft squares. Each of these 57 trillion squares has been assigned a unique combination of three dictionary words, known as a what3words address. This means every park bench, parking space, pitch on a campsite, and remote spot on a hiking trail has its own what3words address. For example, ///sculpture.free.begun will take you to one of the best spots in Dumbo to snap a picture of the Brooklyn Bridge. The app is free to download for both iOS and Android devices, covers the entire globe, and also works offline, making it ideal for use in areas with an unreliable data connection. This inherent simplicity and accuracy are key drivers behind the growing adoption of what3words across the United States.
Adoption by Emergency Services
Recognizing the critical need for precise location information during emergencies, hundreds of 911 teams and public safety agencies are now utilizing this technology to improve response times and enhance the safety of citizens.[ 1] In situations where traditional addresses are unavailable or callers are unsure of their exact location, what3words provides a simple and effective way to guide first responders directly to the scene. This is particularly valuable in remote or unfamiliar areas, places without formal street addresses, unnamed trails, or unmarked freeways, where traditional methods of location identification can be challenging and time-consuming.[ 2] The ability to quickly and accurately pinpoint exactly where help is needed can be the difference between life and death.
Testimonials from emergency responders highlight the transformative impact of what3words. Lieutenant Kenneth Murphy of Austin Police, Texas , stated that the technology “ really takes the search out of search and rescue” .[ 1] Further demonstrating this value, the Troy University Police Department (TUPD) and the Pike County Communications District collaborated to adopt what3words, with Chief George Beaudry of TUPD noting it as “ just one more way to keep students a little bit safer “.[ 4] Dylan Mauldin, GIS manager at Pike County Communications District , emphasized the benefit for individuals who may be disoriented, stating: “If you don’t know what you’re doing or where you are, you’re able to still find yourself… You’re able to still tell people ‘Hey, I’m in trouble,’ and they can get to you from there” .[ 4]
The benefits extend across various emergency response scenarios. Deputy Director Dan Wright of Baldwin County 911 in Alabama recalled a challenging water incident where what3words enabled them to continually update the location of a sailboat in Mobile Bay, an area lacking landmarks, ultimately leading to a successful rescue. He remarked: “This is definitely one of the most far-reaching and transformative applications I’ve seen in my 20 years working in 911” .[ 2] Similarly, Captain Brian Guzzetta of Riverside City Firefighters in California praised the technology: “To be able to leverage the technology is really a game-changer for us. It saves us a lot of time from sending multiple units to an area searching for a long time”. [ 2] The Dallas Police and Fire-Rescue departments also recognized the potential, with Dallas Police Chief Eddie Garcia stating: “ Being able to get to a location quickly is everything in an emergency situation, because time is crucial. Having an additional tool like what3words, will help us to find a location quickly, and respond to an emergency faster to get help to those who need it”. [ 5] Even the Hall of Flame Museum of Firefighting acknowledges the increasing adoption by agencies like the Los Angeles Fire Department and Austin’s emergency services.[ 6]
A key factor in the successful integration of what3words within emergency services is its compatibility with existing dispatch systems. Platforms like RapidSOS have incorporated the technology, allowing 911 telecommunicators to seamlessly receive and utilize the three-word addresses provided by callers.[ 2] This integration is crucial as it allows dispatchers to quickly pinpoint the caller’s precise location and relay that information to field responders. For instance, the North Shore Regional 911 Center in Allegheny County, Pennsylvania, used the RapidSOS and what3words integration to efficiently locate a patient requiring a physical rescue in a local park.[ 7]
Community Adoption
Beyond emergency situations, what3words is also being embraced by various communities and individuals across the US for a wide range of activities and purposes. Runners, for example, are finding the technology useful for organizing meetups for training sessions, sharing their favorite running routes, and enhancing their personal safety, especially when running in less populated areas where traditional addresses are scarce.[ 9] In 2024, the ASICS Falmouth Road Race, an annual event in Massachusetts urged participants to use the app to locate runners, family and friends.[ 10, 11] This demonstrates the practicality of what3words for large public events, simplifying navigation for both participants and spectators.
Hikers across the US are increasingly relying on what3words to navigate trails, share their locations with fellow hikers, and ensure their safety in the backcountry.[ 14] The ability to precisely identify trailheads, waypoints, and scenic viewpoints with just three words simplifies planning and coordination. In emergency situations, this precision can be life-saving, as illustrated by the rescue in Bedford County, Virginia, where a lost hiker was located using what3words.[ 17] Similarly, horse riders are finding the system beneficial for safety during solo rides, coordinating meeting points with other riders, and accurately reporting incidents or hazards encountered on trails, particularly in rural areas.[ 9, 19, 20]
Social communities are also finding innovative uses for what3words. For example, the Seattle French community utilizes the technology to arrange meetups, making it easier for members to find specific gathering spots.[ 26] Campers are also discovering the advantages of what3words, with the Stress Less Camping podcast featuring an episode dedicated to using the app for finding and sharing camping locations, which often lack traditional addresses.[ 29] This highlights the technology’s relevance for outdoor enthusiasts who frequently venture beyond the reach of conventional addressing systems.
Venues and Events: Enhancing the Guest Experience
Venues and events across the United States are also listing what3words addresses, demonstrating its versatility in enhancing guest experiences and improving operational efficiency. Ilitch Sports + Entertainment, a major organization in Detroit, has integrated what3words across all its venues, including Little Caesars Arena, Comerica Park, and the Fox Theatre.[ 32, 33] This allows guests to easily navigate to specific gates, parking garage entrances, and box offices using what3words addresses, improving accessibility and convenience for all attendees. LAFC and BMO Stadium in Los Angeles have also embraced what3words, providing what3words addresses for key locations within and around the stadium, making it simpler for fans to find their way on match days and during concerts.[ 27, 37] The LA Memorial Coliseum has similarly adopted the technology to help visitors pinpoint precise locations within the venue.[ 38]
Beyond sports, the Ann Arbor Art Fair, a large annual event in Michigan, utilizes what3words to guide attendees to parking areas and various points of interest throughout the fairgrounds.[ 40] Cannery Row in Monterey, California, a popular tourist destination, has partnered with what3words to help visitors locate specific attractions and landmarks along the waterfront.[ 42] These examples illustrate the growing recognition of what3words as a valuable tool for enhancing the experience at a wide range of venues and events. Moreover, travel guides like DK Eyewitness and Lonely Planet are increasingly including what3words addresses for various tourist locations across the US, making it easier for travelers to find specific points of interest.[ 43]
| Venue/Event Name | Location (City, State) | Sector | Example what3words Address | Source Snippet IDs |
| Little Caesars Arena | Detroit, Michigan | Sports | ///dogs.spin.policy | 32, 33 |
| Comerica Park | Detroit, Michigan | Sports | ///cooks.closer.violin | 32, 33 |
| BMO Stadium | Los Angeles, California | Sports | ///bowls.winner.transit | 27, 37 |
| LA Memorial Coliseum | Los Angeles, California | Sports | ///quite.pipe.rides | 38 |
| Ann Arbor Art Fair | Ann Arbor, Michigan | Art Fair | ///wheels.battle.cheer | 40 |
| Cannery Row | Monterey, California | Tourism | ///candy.sage.sticks | 42 |
| Dutch Windmill (Golden Gate Park) | San Francisco, California | Tourism | ///mull.towns.museum | 48 |
| Stone Brewing (Escondido) | Escondido, California | Tourism | ///require.scenes.icon | 48 |
| Dodger Stadium | Los Angeles, California | Sports | ///hood.rates.only | 48 |
…
Companies Integrating what3words for Enhanced Services
Companies in the US are also strategically integrating what3words into their services and products to enhance their offerings. Caliper Corporation’s Maptitude GIS software features a direct integration with what3words, allowing users to map data using what3words addresses and interactively find them on maps.[ 49] This integration provides valuable tools for businesses and organizations that rely on precise location data for various applications. Jitsu (formerly AxleHire), a last-mile delivery provider, has partnered with what3words to improve the accuracy of e-commerce deliveries in the US.[ 56] By enabling customers to provide a what3words address, Jitsu aims to reduce delivery times, minimize lost packages, and enhance the overall customer experience. ShipEngine, a shipping API, has also partnered with what3words to enhance online delivery experiences.[ 53] Furthermore, HERE Technologies, a leading provider of location services, has expanded its partnership with what3words to enable seamless access and use across various industries, making the technology more readily available to a wider range of businesses.[ 57]
State Parks Embrace Precision for Visitor Safety
State Parks across the US are also recognizing the benefits of what3words for improving visitor safety and navigation within their vast and often remote landscapes. California State Parks has established a partnership with what3words, integrating it into their dispatch system to help pinpoint the precise locations of lost or stranded visitors.[ 39] The official CA State Parks app, OuterSpatial, now displays what3words addresses for thousands of points of interest within the park system. Similarly, Arizona State Parks has partnered with what3words to enhance park navigation, allowing visitors to easily find specific locations like trailheads and meeting points using the three-word system.[ 31] The use of what3words by State Parks highlight the value of the system in providing a precise and user-friendly way to navigate natural environments where traditional addressing doesn’t always exist.
Signage: Making Locations Easily Discoverable
Signage with what3words addresses are regularly cropping up, indicating real-world growth in the US. In Michigan, the snowmobile and horse riding community is seeing the implementation of what3words signage to aid in navigation and emergency response in designated areas.[ 21, 22] Physical signage helps users understand and utilize the technology in practical situations. Moreover, custom-made signs and vinyl stickers displaying what3words addresses are becoming popular for both businesses and private residences.[ 63, 64] This allows individuals and organizations to clearly mark their precise locations, making them easier to find for visitors, delivery services, and in emergencies. The Hollywood Walk of Fame lists what3words addresses for some stars, such as Cyndi Lauper and Michael Bublé, enhancing the discoverability of these iconic locations.[ 66, 67]
Automotive Integration: Navigation for Every Adventure
The automotive industry in the United States is also embracing what3words, with brands integrating it into navigation systems to provide drivers with a more precise and user-friendly way to reach their destinations. Subaru of America has taken a significant step in this direction by integrating what3words into several of its models, including the Outback, Legacy, Ascent, Crosstrek, and Forester.[ 44] This integration allows drivers to navigate to any precise 10ft x 10ft location using just three words, either through voice or text input, even when offline. This is particularly beneficial for reaching destinations that lack traditional addresses, such as campsites and trailheads. The partnership between Subaru and what3words underscores the growing recognition of the technology’s value in enhancing the driving experience. The global integration of what3words by other automotive manufacturers like Mitsubishi, Lamborghini, Lotus, Jaguar Land Rover, Vinfast, and IVECO indicates a broader industry trend towards adopting this innovative location technology.[ 57]
Travel Resources: Guiding Tourists with Precision
what3words is being integrated within travel guidebooks and online travel resources, including DK Eyewitness and Lonely Planet, that now include what3words addresses for various points of interest across the US, making it easier for tourists to find specific locations.[ 43] The what3words website also provides comprehensive resources for travelers, explaining how to use the technology to find and share precise locations, plan meetups, and navigate even without an internet connection.[ 77] The free what3words mobile app offers user-friendly features such as offline functionality and compatibility with other navigation apps, making it a practical tool for travelers exploring both urban and rural environments.[ 78]
what3words in Pop Culture
The innovative nature of what3words has also led to its appearance in popular culture, further raising awareness. The technology was featured as a key plot point in an episode of the popular CBS action series “NCIS: Los Angeles.” In the episode titled “Các Tù Nhân” (Vietnamese for “Prisoners”), the team used a cryptic clue “Failed Action Skin” which was decoded using the what3words system to locate a character.[ 85]
Beyond television, what3words has also made its mark in the beverage industry. Stone Brewing Co., a brewery based in San Diego, California, created the world’s first beer named after a what3words address. Their ///Fear.Movie.Lions Double IPA is named after the three-word address of a specific 10 x 10 ft square within their Richmond, Virginia brewery where the beer was first conceived.[ 91] This unique naming convention not only promotes the what3words system but also provides a memorable and precise way to identify the beer’s origin.
Conclusion: Momentum is Accelerating
what3words is experiencing significant and accelerating momentum across the United States. Its adoption spans a diverse range of sectors, from critical emergency services and grassroots community activities to prominent venues, innovative companies, State Parks, the automotive industry, and even pop culture. This widespread integration underscores the versatility and value of what3words in addressing various location-related challenges. The simplicity and precision of what3words is used every day by individuals, businesses, and organizations seeking a more effective way to communicate and navigate to precise locations. The growing integration into everyday tools and services positions what3words as a key technology for the future of location communication in the United States.
To find out how what3words is helping businesses and organisations, visit our website and select the industry most relevant for you. For more help, you can also get in touch with the team below:
About what3words
Co-founded in London in 2013 by Chris Sheldrick, what3words is a simple way to talk about precise locations. A what3words address is a human-friendly way to share very precise locations with other people, or to input them into platforms and machines such as ride-hailing apps or e-commerce checkouts and car navigation systems. It is optimised for voice input and contains built-in error prevention to immediately identify and correct input mistakes.
The free what3words app, available for iOS and Android , and the enables people to find, share and navigate to what3words addresses in more than 60 languages to date. Millions of what3words addresses are in use around the world, with thousands of businesses using them to save money, be more efficient and provide a better customer experience. what3words is easily integrated into apps, platforms and websites. Products are available for free or for a nominal fee for qualifying NGOs. Its partners include Jaguar Land Rover, Yodel, Subaru, Lamborghini, DPD, DHL, and the AA. what3words has proved to be a critical application for emergency services around the world, helping save time and resources when it matters most.
what3words has a team of over 100 people, across offices in the UK, Germany, Vietnam, Trinidad & Tobago and Mongolia. The company has raised over £100 million in capital from investors such as Intel, Ingka (Ikea), Mercedes-Benz, Aramex, Deutsche Bahn, Subaru and Sony Innovation Fund.
Relevant links
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[3] Emergency News | what3words
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[4] ‘What3words’ transforms how police respond to emergency calls
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[5] Dallas police, fire trying ‘what3words’ location technology | StateScoop
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[6] What3Words | Hall of Flame Museum of Firefighting
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[8] A critical analysis of the What3Words geocoding algorithm – PMC – PubMed Central
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[9] Communities using what3words
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[51] Max Bahar, Author at Maptitude Learning Portal
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[52] what3words-enabled logistics carriers and software
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[53] AxleHire Rebrands as Jitsu – Food Logistics
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