06/07/2022

Automaker Mahindra becomes the first Indian OEM to adopt innovate addressing technology what3words enabled by Alexa in its all-new SUV model Scorpio-N.

Across India, street names are often duplicated, addresses can be confusing, and roadsides and many rural areas don’t have addresses at all. It makes it hard for drivers to arrive exactly where they need to be. what3words is an innovate addressing solution that solves this problem by enabling drivers to navigate to precise destinations. By partnering with what3words, Mahindra makes arriving at an exact destination simple, hassle-free, and more efficient for drivers across India.

what3words has divided the world into a grid of 3 meter squares and given each square a unique address made of three random words: a what3words address. For example, ///leaflets.impound.mighty will take you to a scenic spot near Forest Lake in the Nagarahole Tiger Reserve.

what3words addresses can be discovered on a free app for iOS and Android , and on an online map . The technology is used across industries including automotive, navigation, travel, logistics, ecommerce, humanitarian and ride-hailing. It is also available in 51 languages including 12 South Asian languages: Hindi, Marathi, Tamil, Telugu, Bengali, Kannada, Nepali, Urdu, Gujarati, Malayalam, Punjabi, and Odia.

Now, customers can navigate to a rural hiking trail, a hard-to-find restaurant, and explore off-road more conveniently than ever before using just three words. what3words is available offline, even in the most remote locations, so drivers can enjoy the ultimate adventure. With market-leading voice accuracy, what3words addresses can be entered by voice just like street addresses or points of interest.

Commenting on the partnership, R. Velusamy, President, Automotive Technology and Product Development, M&M Ltd. said , “Our collaboration with partners comes with a customer centric focus towards creating an enriching and engaging experience for our discerning urban and tech savvy customers who are looking forward to an authentic, tough yet sophisticated SUV. With the world’s first integration with what3words integrated with Alexa in an SUV, we want our Scorpio-N customers to experience the true spirit of adventure, taking the ownership experience to the next level.”

Chris Sheldrick, Co-founder and CEO of what3words adds: “Mahindra is renowned for making journeys exciting; providing an experience like no other. With what3words, drivers can arrive at any precise location whether it’s off the beaten track, an unsung beach or simply to a newly built apartment complex with seamless navigation.”

what3words began operations in India in 2019, and is now accepted across a number of platforms including TVS Motor, Triumph Motorcycles, Tata Motors and Mercedes-Benz. Companies such as Imagine Online, Nirmalaya, TWF Flours, Evocus H2O & Dorje Teas have also adopted the technology so their users can input what3words addresses into their checkouts for hassle-free deliveries. DriveU, one of the largest driver aggregator platforms in India, uses what3words so drivers and riders can save precise drop-off and pick-up locations. Lots of Airbnb and Homestays of India hosts use what3words to help visitors find their home, and guests at Royal Orchid & Regenta Hotels, Amã Stays & Trails by IHCL & The Fern Hotels & Resorts can find the what3words address of the exact property entrance on their booking confirmations. BVG Mems Dial 108 and Medulance use what3words to shorten incident response times in an emergency.

Download the free what3words app ( iOS and Android ), or discover what3words addresses on the online map .