6 ways street addresses are failing to deliver – for your business and your customers
Online shopping is at an all-time high, but even in this day and age deliveries don’t always go smoothly. Delayed or missing parcels cause frustration for shoppers and businesses alike, with inaccurate street addresses often being a driving force behind these problems. We commissioned a study to investigate the full scale of the problem and the results are eye-opening:
1. 70% of the UK has experienced lost or misdelivered parcels
A failed delivery doesn’t just result in one lost sale – it can permanently damage a retailer’s relationship with their customer, turning them to competitors.
2. One in three shoppers wouldn’t reorder from the same retailer after a failed delivery
A failed delivery doesn’t just result in one lost sale – it can permanently damage a retailer’s relationship with their customers, turning them to competitors.
3. A third of people add extra delivery notes
While shoppers try to help by including instructions like “blue door next to the hedge”, this is far from a watertight solution.
4. Nearly 40% worry about delivery issues when ordering expensive items
What good is the latest tech, the comfiest sofa, or the shiniest diamonds if they don’t find your door? Or, worse still, they get delivered to the wrong address?
5. A quarter of people say their street address doesn’t lead couriers to the front door
Street addresses don’t always pinpoint the exact delivery location, especially in apartment blocks or rural areas. The result? Wasted time, missed packages, and customer frustration.
6. Nearly a third of Britons say drivers struggle to find their homes
For couriers, navigating poorly labelled or hard-to-find addresses is a daily challenge. This not only causes delays and increased costs for businesses, but creates stress for both drivers and customers.
what3words offers a simple, reliable solution to all these problems. By assigning every 3 metre square in the world a unique 3 word address, couriers can easily find precise delivery locations, from hidden front doors to garden gates. That’s why leading brands like Oddbox and BoohooGroup, and couriers like DHL eCommerce UK, DPD, YODEL and Evri are using what3words to make sure customers get their deliveries precisely where they want them.
Want to see how easy it is to add what3words to your checkout page? Discover more here
Survey results based on research conducted by OnePoll to 2,000 adults in the UK aged 18+
