Global location technology, what3words, has announced today its partnership with Shuttle Delivery, South Korea’s most popular food delivery platform amongst the expat community. Now, there is a what3words field at checkout on Shuttle Delivery’s brand new web booking platform for catering services. This means Shuttle Delivery’s customers can specify their delivery location to any precise 3m x 3m square in Korea – whether that’s a front door, the entrance to a large office building, or a picnic party.

Bilingual food delivery platform, Shuttle Delivery, has over 215,000 account sign-ups, and lists over 2,000 of Korea’s favourite restaurants, bakeries, cafes and grocery stores without language barriers, by allowing customers to place orders in both English and Korean. The delivery platform’s new web-booking system offers catering options from Seoul’s best chefs and restaurants, and has integrated what3words’ innovative location technology to ensure that orders are delivered precisely where they are needed to keep vendors, delivery drivers and customers happy.

In Korea and around the world, addressing can be challenging. Large apartment complexes and office buildings have multiple entrances and houses in high-density areas can be hard to find. When it comes to trying to navigate to a location with a street address or postcode, nearly a quarter of the South Korean population (22%) find that the pin drops in the middle of a building rather than at the correct entrance. Almost a fifth (18%) of people are taken to the wrong place entirely. In fact, around a third (31%) of places people visit – like beaches, parks and rural areas – simply don’t have an address at all.

Poor addressing can make it difficult for people to specify exact locations, and for delivery drivers to find exactly where they need to go. This is a problem that what3words is designed to solve. It has divided the world into a grid of 3m x 3m squares, and given each square a unique combination of three words: a what3words address. Now every front door, tucked away side passage, large office building entrance and newbuild property has its own what3words address. For example, ///lifts.freedom.message will take you to an idyllic picnic spot in Seoul’s Olympic Park. The what3words app is free to download for both iOS and Android , and is available via the online map at what3words.com.

The innovative location technology is available in 54 languages to date, including Korean and English, as well as Chinese, Vietnamese, and Thai. This is particularly useful for Korea’s diverse expat community, making it easy to find, share and save exact locations regardless of their native tongue.

Whether it is a corporate event, birthday party or a family gathering, receiving your catering order has never been simpler. Shuttle Delivery’s catering clients can add their what3words address to their web booking to make sure their delicious meals get delivered exactly where they need to go.

Mark Boesch, Co-Founder and CMO of Shuttle commented “Shuttle’s partnership with what3words, and their unique location technology, will enable our customers to receive catering deliveries with greater accuracy and speed, which ultimately improves the overall customer experience, and gives our clients one less thing to worry about.”

Chris Sheldrick, Co-Founder and CEO of what3words commented “Delivery issues are the last thing you need when organising a business or celebratory event. Our partnership with Shuttle Delivery means that vendors, delivery drivers and customers can rest assured that their meals will arrive precisely where they are expected, when they are expected to – so guests can enjoy the occasion to the fullest.”

what3words is being used by millions across the world. The technology has been adopted by leading car brands such as Mercedes-Benz to enable drivers to navigate to precise destinations with ease. Leaders in mobility and navigation, including TMap and KakaoMap, use what3words to provide users with the most accurate location information. E-commerce and logistics brands such as GogoX, DHL, and Domino’s Pizza are using the technology to collect precise delivery locations at checkout, and to make sure goods arrive exactly where they’re needed. Companies such as Lonely Planet use what3words to help travellers find hotel entrances and hidden gems. Emergency call centres are also embracing what3words at a rapid pace, with control rooms in the UK, US, Singapore, and beyond all utilising the innovative technology. Just like street addresses, what3words addresses are being displayed on website contact pages, event invites, and business cards, so people can find exact destinations with ease. And every day, what3words is being used to arrange meet-ups in parks and on beaches and to share running, hiking, and sports match locations.