Global leading logistics company DHL and innovative location technology what3words have produced an epic film called ‘The Drop-Off’ to highlight how the technology means parcels reach their exact destination, on time, no matter how hard the location might be to find. It premiered on Monday 28th November 2022.

The energetic stunt film, created by Cut Media , features a DHL van driver played by trials rider Ali Clarkson. He’s on a mission to deliver a package to a hard-to-reach city location that has no street address. Stuck in a traffic jam, the DHL driver realises he’s going to struggle to get to his destination on time. Glancing at his rearview mirror, he sees he has just one final delivery – and he knows how to get it done. He pulls over, scans the parcel’s what3words address and raises an eyebrow – this one will be a challenge, but he’s up for it.

He jumps on a bike and embarks on an epic ride to get to the destination. He arrives at a seemingly random location on a pedestrian bridge, and checks that the what3words address is correct. He drops the parcel over the edge…and into the boa of a couple on a date. They open the parcel to reveal a pair of delicate champagne flutes, perfectly intact and ready for the bottle of bubbles they brought with them.

DHL’s partnership with what3words allows DHL customers to add their what3words address in the Delivery Preferences section of the DHL UK Parcel App, so deliveries can be made to that precise 3 metre square.

what3words is revolutionising the way we communicate location. It has divided the world into 3 metre squares and given each square a unique combination of three words: a what3words address. For example, you’ll find a great viewpoint at ///backs.wasp.wipes in Queen’s Park, Glasgow. It’s an easy way to find, share and navigate to precise locations, anywhere in the world.

DHL customers can discover their what3words address via the free what3words app – available for iOS and Android – or the online map . They can then save their what3words address in the DHL Parcel App, under Delivery Preferences. Any future orders fulfilled by DHL UK will be dropped off at that exact location.

Peter Fuller, CEO at DHL Parcel UK, commented: ‘We want to showcase the DHL and what3words partnership exactly for what it is – innovative and revolutionary. With the precision of what3words, couriers can always reach customers no matter how difficult the location might be to find.’

Chris Sheldrick, CEO and Co-Founder of what3words added: ‘When it comes to deliveries, an accurate and reliable address makes a world of difference, and that’s what our partnership with DHL is all about. With what3words, gone are the days of extensive delivery notes describing how to get to the front door, or giving the courier a phone number to guide them to the correct place. Now, goods arrive exactly where they need to go, regardless of the location.’

Ali Clarkson, UK Trials rider said: ‘Being part of a project like this one was a really unique experience. As a trial rider, I often find myself in areas that are hard to describe, or haven’t got an address at all. Although I love off-road adventure and exploring nature, it’s always helpful to have an address you can rely on. Accidents can happen and being able to provide an accurate location could be life-saving. It’s clear that accurate addressing can transform so many experiences, from deliveries and navigation, to getting help in an emergency.’

Andy Ashworth, Creative Director at Cut Media said: ‘It was amazing to work with what3words on this project. We love working with amazing athletes to create content that surprises and engages audiences, and leaves them with a smile on their face.’

To find out how to add a what3words address to your account via the DHL Parcel UK app, click here .